Hsa 305 week 8 assignment 2 competition, marketing mix, and pricing

1. HSA 305 Week 8 Assignment 2
– Competition, Marketing Mix,
and Pricing
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HSA 305 Week 8 Assignment 2 – Competition, Marketing Mix, and Pricing
For this assignment, use the same health care provider as in Assignment 1.
Write a four to six (4-6) page paper in which you:
1. Determine the key characteristics of the users of the products and/or services of the
health care
provider you selected.
2. Analyze the competitive environment of the health care provider you selected and
recommend a
course of action for strategic marketing success.
3. Determine which tools of the marketing mix available to health care providers would
be most
effective for the health care provider you selected.
4. Determine the best possible pricing strategy for at least one of the products or
services offered by
the health care provider you selected.
5. Provide at least three (3) qualified sources, e.g., peer-reviewed journals, professional
organization Website, or health care provider Websites.