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Avoiding SEO Mistakes That Can Cost You Money - Effective Strategies Revealed
1. Avoiding SEO Mistakes That Can Cost You Money - Effective
Strategies Revealed
You've probably heard the adage, mistakes are how we learn, and in many ways this is true. Some of
the best learning tools we have at our disposal, if we actually use them, are the mistakes that we
make. The goal for all of us in online marketing is to study, gain experience and make money - but
we also gain valuable lessons from our peers. Plus you will avoid setting yourself back and having to
make repairs. You must know there are tons of SEO mistakes that people make, and if you are new
to it than you have to learn about the following.
Do you use the Google Adwords Keyword
Tool? If so, never use the default setting.
The keywords that you will get when using
the default "broad" settings will not be the
best ones available, especially if you are
trying to rank for a particular keyword or
do paid advertising to get traffic. The
results that you obtain from these broad
searches will not be very useful because of
the vague phrases that come up with the search. The more narrow your search parameters, the
better off you will be because you will be found on pages that relate to your niche. To get the best
results, always use the "exact" setting on the tool itself.
Always check your "neighborhood" when marketing online. It's the same concept as looking at a real
neighborhood, the one that you were going to buy a house in - you checked the neighborhood out
before you moved. Right? You want to know what's around you. It works the same way on the
Internet.
Sometimes your "neighbors" will be sharing parts of your IP address - you find out who your
neighbors are with an IP Checker. The reason that you do this is sometimes Google will not send its
spiders to these locations. You also don't want to be docked just because a bunch of spammers share
part of your same IP address.
Don't do too much internal linking. You know that it is important for your search engine optimization
to do internal linking between your own pages. Don't overdo it! Over-linking internally just waters
down the weight of those links in the Google spiders' algorithms. What will happen is that each link
will get less and less traffic due to the sheer volume of internal links on your site. Instead of having
slightly trafficked links, you want to have one's that get lots of traffic.
2. You have to believe that this is true! A balance must
be struck. It might take some time to find that exact
equilibrium but you'll know it when you hit it.
Newcomers to SEO may find it tricky to say the very
least. Even the most skilled individuals will still make
mistakes. That is just how it is. The mistakes we have
just discussed are only a few that you could
potentially make. There are also many others that you
can make as you go along. Hopefully the strategies
and tips in this article will help you along the way.