In Feb 2012, Angry Birds, leading casual game in the world, started its online flagship store on Taobao Mall. Angry Birds already achieved wonderful success in China, its second biggest overseas market, with 100 million downloads so far. The online store currently offers consumers games and more than 30 special merchandises (i.e. phone case, cushion, T-shirt), price ranging from RMB 9 to RMB 299. Promotion campaigns are there as well. More articles you can find in "e-Commerce Insider", which is a monthly report dedicated to the Chinese e-Commerce market. Other focuses in this issue: - A must glance of latest cnnic report - Striking size of china online shopping with B2C as locomotive - Review of key B2C players in 2011 - B2C queen 360Buy's burning ambitions - Angry birds getting happier on taobao mall This report is issued by L'Atelier BNP Paribas www.atelier.net

1. e-Commerce Insider I February
Angry Birds flying into Tmall to
setup online store

2. Article from e-Commerce Insider, the monthly report monitoring market trends in China
China is our Yes, dude! And I
second largest really want to set
overseas up 600 chain stores
market, with there in the next 3
100 million years…
downloads Get the full report
asia@mail.atelier.net
Attention
please: I am
the pirated
Since e-commerce is cool, then let us Angry Birds,
thn
firstly set up an online store in its and I have
biggest B2C platform Taobao Mall; a many buddies
warm-up try-out on Taobao,
and my i-
phone case
only costs
RMB19.91…
1) Cookie
RMB 128
Purchases: 294
Products range Prices from RMB 9 to RMB 299
Top sellers on the mall
2) T-shirt for man
RMB 88
Purchases: 207
3) T-shirt for woman
RMB88
Purchases: 206
As for the games, during Valentine’s 4) i-phone case white
RMB 138
promotion, for every purchase above Purchases: 147
RMB 99, the online store gave out free
activation code for downloading 5) i-phone case black
RMB 138
Purchases: 141

3. What else are within e-Commerce Insider this month?
Get the full report
 This report will give you… asia@mail.atelier.net
Up-To-Date Market Data – List of graphs & charts on e-commerce Internet company insights
360buy.com
 Chinese internet user size 2005-2011 360top.com
51buy.com
 Chinese mobile internet user size 2008-2011
Alibaba.com
 China internet usage overview for the first half of 2011 Amazon.com
 China e-commerce users structure Coo8.com
Dangdang.com
 Forecast of transaction size of online shopping in China 2008-2015 e.360buy.com
 Structure of China online transaction 2009-2015 hotel.360buy.com
Kaixin001.com
 Top performers of B2C market share in China in 2011 Taobao.com
Brands & Retailers Strategy Updates
 Topics covered in this report
Mobile Online Group
Internet Social Media B2C Market
Game Shopping Buying

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