1. Direct (e) Mail

2. Cain Ransbottyn
Head of Think Media Digital
Steven Weemaels
Account Manager Emailvision

3. Michel Laukens
Partner at BUBKA
My favourite song: Let’s stick together

7. • Boardroom – te bespreken?!!

9. • Resultaat Zespri

11. • Reasons to test
– Keep on surfing the waves.
– The human brain works in mysterious ways.
– You must do the sum to prove it.

12. 1

13. 2

14. 16 %
0 %
84 %

15. 16 %
0 %
84 %

16. 16 %
0 %
84 %

17. 16 %
0 %
84 %

29. • What you test should reflect what you believe will make
the most difference in your results.
– New direct marketing program
• Product, lists or media, marketing strategy, prices, and offers.
– Established program
• offer enhancements, formats, creative execution, and premiums.
– Just don't make the mistake of testing microscopic items