The document outlines three major initiatives for 2011 by the Mad County Chamber of Commerce: 1) Create a positive image for Mad County through programs, events, and leveraging partnerships; 2) Inspire the local marketplace through conferences, business consulting, and leadership development; 3) Circulate commerce locally and regionally through advertising, community events, and a business expo. It questions what niche the Chamber should fund and suggests becoming a single, combined organization with other local groups to achieve goals and have greater power and impact.

1. MCC Initiatives | 2011 Goals. Budget. Deliverables.

2. Three major initiatives | 2011 Positive Image for Mad County Inspire Our marketplace Circulate commerce locally & regionally

3. Positive image for Mad County Programs and events Public Affairs Council Leveraging Mad9 Partnership MadisonTube Videos Committee Rotations Time to “make a joyful noise” in Mad County

4. Inspire our marketplace Tuesdays with Morey Industry/topic-based conferences One-on-one business growth consulting Groom future opinion leaders (radio/podcast) Legislative updates and in-person meetings Global market tours and trips Hoping in a positive future brings inspiring people.

5. Circulate commerce locally/regionally Advertising and sponsorship opportunities Experience our Community Mad9 Mixer Wake Up Breakfast Get Linked Expo Golf Outing Most chambers’ time, resources, and activities are here if they do not include models that take on economic development, govt. advocacy, and/or tourism.

6. What we don’t do, but could… Attract employers, residents, & tourism Retain and expand businesses Lead educational reform Advocate public policy issues Inspire leadership Incubate businesses Develop communities These programs create commerce. That is our mission. But what is our niche? That’s what we need to fund.

7. Becoming ONE These Goals are attainable! But while we are diluted into so many organizations, it is very difficult...we need the POWER of ONE! One combined brain GROUP with the combined assets and power of our community.

8. Chamber points for change www.lompoc.com combined Chamber, Visitors Bureau, and Economic Development www.1si.org combined Chamber and Economic Development http://qctimes.com/business/article_65134ce6-cc0b-11df-8d1b-001cc4c002e0.html combined Chambers across State lines! www.hardinohio.org combined Chamber, ED, Tourism, Downtown Development Division www.hardinohio.org/new/GoalsofTheHardinCountyChamberAndBusinessAlliance.aspx incredible vision! Powerful group. brookingschamber.org/ Chamber & Convention Bureau