1. ANALYSIS OF INTERNATIONAL
MARKETING
NAMES ROLL NO.
Sanjoli Bhageria 13
Rohit Deriya 25
Rebecca Fernandes 28
Juili Haryan 34
Pinky Pan 59
Kusum Parmar 60
2. What is International Marketing.....????
• Marketing activities beyond the political
boundaries of the country are termed as
international marketing.
• Acc. To Subhash C. Jain:
“The term international marketing refers to
exchanges across national boundaries for
satisfaction of human needs and wants.”
4. International marketing for Gems and
Jewellery sector
• Highly export oriented.
• India largest importer of gem stones.
• India consumer of gold(more than 20%).
• Deterioration.
• Gold prices effects(small exporters).
• Constitutes 17% of total export from India.
• Benefits(interest rebates, extension of credit
period, export duty).
5. Exports of Gems and Jewellery Sector
• High Growth
• Slow down in US & other importer countries
led to a demand contraction.
• Government initiatives.
• Affected by climate(FY06).
• Market conditions(fiscal measures,
appreciation of rupees, overseas demand
erosion etc).
6. Export of CDP (cut & polished Export of colored gem stones
diamonds) & non-gold jewellery
• Gems & Jewellery export • Share of exports.
driven by CDP. • Labours.
• Largest polishing centre. • Importers of pearls.
• CDP exports grew. • Platinum Jewellery.
Export of Gold Jewellery
• Measures
• Hallmarking & certification.
• Integration & Joint venture manufacturing.
• Developing market intelligence.
• Gradual Liberalization.
• Initiative scheme of Government.
7.
8. About the brand….
• One of the largest brand in the world.
• Sells its jewellery through over 4000 Points of Sale.
• share of over 50 per cent of the overall organized
jewellery market in India.
• It is engaged in the cutting and polishing diamonds as
well as in jewellery manufacturing, branding and
retailing.
• It exports diamonds & other jewellery products.
• The Gitanjali group became a pioneer among major
diamond and jewellery houses.
9. Best known for………
• Provides assurance.
• Trust factor
• Factors driving growth of branded jewellery
• Youthful population.
• Changing lifestyle & culture.
• Aspirational value.
•
10. Gitanjali Launches Jewel Souk store Chain
• Different brand under one roof.
• Inaugurated at the international terminal of
the CSIA, Mumbai by Bollywood star Sonakshi
sinha.
• Watch Brands & Jewellery Brands comes
together under one roof.
• Include premier shopping destinations.