Ghanshyamdas Saraf College Sub: Production Management Topic: Value Engineering/Analysis Product: Pepsi Softdrink. Group No.8Presented to, Dipti soni MaM ……
Group Members Names Roll No. 1) Naseema Shaikh 84 2) Maya Wala 109 3) Priya Singh 97 4) Pooja Patil 70 5) Khushboo Singh 94 6) Seema Yadav 113
IntroductionPepsi-ColaPepsi-Cola, most commonly called Pepsi, is a soft drink produced by PepsiCo which is soldworldwide in stores, restaurants and vending machines. The brand was trademarked on June 16,1903, though the drink was first made in 1898 by pharmacist Caleb Bradham. Similar to Coca-Cola, itsmajor rival, Pepsi was originally intended to cure stomach pains. There are several types of Pepsi,including Pepsi Vanilla, Diet Pepsi (the most popular variant), and, outside the United States, PepsiMax.HistoryPepsi-Cola, originally called "Brads drink", was first made in New Bern, North Carolina in theUnited States in the early 1890s by pharmacist Caleb Bradham. On August 28, 1898 , "Brads drink"was changed to "Pepsi-Cola" and later trademarked on June 16, 1903. As Pepsi was initially intendedto cure stomach pains, Bradham coined the name Pepsi from the condition dyspepsia (stomachacheor indigestion). It was made of carbonated water, sugar, vanilla, rare oils, pepsin and kola nuts.PepsiCo entered India in 1989 and has grown to become one of the country’s leading food andbeverage companies. One of the largest multinational investors in the country, PepsiCo hasestablished a business which aims to serve the long term dynamic needs of consumers in India.PepsiCo India and its partners have invested more than U.S.$1 billion since the company wasestablished in the country. PepsiCo provides direct and indirect employment to 150,000 peopleincluding suppliers and distributors.
Objective of Study The main objective of the study of PepsiCo is to find out the Value and Cost of Soft drink and to gather the information about the Value engineering techniques and elimination of unnecessary cost company use for their product.
Research & MethodologyPrimary Data Collection Methods: We had collected the data by using methods such as interviewsand questionnaires.We had taken an Interview from Mr.Sanjeev Singh working in Pepsi co as an intern and collected theinformation regarding our project.We used primary data analysis for data processing and analysis. We have surveyed in many retail shops thatuse to sell Pepsi more than any soft drinks because of reasonable price and the retailers get many advantagesalong the products.