Data porn

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Content Marketing lessons from PornHub and others

How many of you ever
paid for video content
online?

69%
The chance that you’ve
paid for porn.

Porn is mostly free, undifferentiated,
and taboo…yet:
69% of pay-per-view Internet
content market is pornography.
Pornography Statistics: Annual Report 2015

Who’s paying for it?

Your TG

DATA PORN
CONTENT MARKETING LESSONS FROM PORN HUB

1.
Make marketing content
more exciting than the
product itself.

2.
Create content about your
audience. Not about yourself.

3.
Help people satiate their primal
curiosity (about others).

4.
Create content that takes on
a life of its own.

Other examples:

THANXXX
DON’T TELL YOUR MOM ABOUT THIS PRESENTATION

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Data porn

1. How many of you ever paid for video content online?

2. 69% The chance that you’ve paid for porn.

3. Porn is mostly free, undifferentiated, and taboo…yet: 69% of pay-per-view Internet content market is pornography. Pornography Statistics: Annual Report 2015

4. Who’s paying for it?

6. DATA PORN CONTENT MARKETING LESSONS FROM PORN HUB

7. 1. Make marketing content more exciting than the product itself.

8.

9.

10.

11. 2. Create content about your audience. Not about yourself.

12.

13.

14.

15. 3. Help people satiate their primal curiosity (about others).

16.

17.

18.

19.

20. 4. Create content that takes on a life of its own.

21.

22.

23.

24.

25. Other examples:

26.

27.

28.

29.

30.

31. THANXXX DON’T TELL YOUR MOM ABOUT THIS PRESENTATION