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BRAND EXTENSIONS 12.
Leverage the Brand ,[object Object],[object Object],[object Object],12.
Introduction of new products ,[object Object],[object Object],[object Object],[object Object],12.
Brand Extensions ,[object Object],[object Object],[object Object],[object Object],[object Object],12.
Ansoff’s Growth Share Matrix 12. Current Products New Products Current Markets Market penetration strategy Product development strategy New Markets Market development strategy Diversification strategy
Brand Extensions ,[object Object],[object Object],[object Object],[object Object],[object Object],12.
Advantages of Extensions ,[object Object],[object Object],[object Object],[object Object],[object Object],12.
Advantages of Extensions ,[object Object],[object Object],[object Object],[object Object],12.
Advantages of Extensions (Cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],12.
Disadvantages of Extensions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],12.
Understanding How Customers Evaluate Brand Extensions ,[object Object],[object Object],[object Object],[object Object],[object Object],12.
Creating Extension Equity ,[object Object],[object Object],[object Object],[object Object],12.
Successful Extensions ,[object Object],[object Object],[object Object],[object Object],12.
Contributing to Parent Brand Equity ,[object Object],[object Object],[object Object],[object Object],12.
[object Object],[object Object],[object Object],12.
[object Object],[object Object],12.
[object Object],12.
Evaluating Brand Extension Opportunities ,[object Object],[object Object],[object Object],[object Object],12.
Evaluating Brand Extension Opportunities ,[object Object],[object Object],[object Object],12.
When are brand extensions appropriate? ,[object Object],[object Object],[object Object],12.
Evaluating Brand Extension Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],12.

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Brand extensions

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  • 5. Ansoff’s Growth Share Matrix 12. Current Products New Products Current Markets Market penetration strategy Product development strategy New Markets Market development strategy Diversification strategy
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Editor's Notes

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