Final presentation for Startup Weekend at Pittsburgh

1. Peter
Dausman
Dillan
DiNardo
Karen
Tang
Rohan
Singh
Karli
Mather

2. $26.2
Billion

3. $26.2
Billion
per
year

4. The
Reality
of
Readmissions
Hospital
readmission
costs:
$26
billion
/yr

5. The
Reality
of
Readmissions
Hospital
readmission
costs:
$26
billion
/yr
37%
of
mentally
ill
pa>ents
re-­‐admit
within
1
year,
much
higher
than
industry
avg
of
27%

6. Why
Readmissions
are
Costly

7. Why
Readmissions
Are
Costly
Pa>ents
may
not
remember
symptoms
from
their
last
visit

8. Why
Readmissions
Are
Costly

9. End-­‐Result
of
Readmissions
Less
impac9ul
pa>ent
visits
Limited
or
failed
recovery

10. End-­‐Result
of
Readmissions
Less
impac9ul
pa>ent
visits
Limited
or
failed
recovery
à
Higher
costs
of
readmission

11. The
EMR
Norm

12. What
Are
Others
Doing?

13. Our
Value
Proposi>ons
End
goal:
lower
readmission
rates
How?
With
Mirror
MD:
a
unique
app
that
boosts
doctor-­‐pa>ent
communica>on
through
transparent
data
sharing

14. Our
Solu>on:
Mirror
MD
Psychiatrists
work
with
pa>ents
to
determine
what’s
most
useful
and
effec>ve
to
record

15. Our
Solu>on:
Mirror
MD
Allows
pa>ents
to
self-­‐report
data
between
appointments

16. Our
Solu>on:
Mirror
MD
Allows
data
to
be
viewed
on
a
web-­‐based
dashboard,
accessible
to
the
pa>ent,
the
psychiatrist,
and
his
staff

17. Our
Solu>on:
Mirror
MD
The
psychiatrist’s
staff
can
also
respond
to
pa>ent
data
between
appointments

18. Our
Solu>on:
Mirror
MD
In
seconds,
just
before
seeing
the
pa>ent,
the
psychiatrist
can
view
the
pa>ents
dashboard.

19. Proof
of
Concept

20. Customer
Valida>on
By
2017,
1.7
billion
people
will
be
using
mobile
health
apps4

21. Customer
Valida>on
Lynn
Brusco,
Execu>ve
Director
at
Disrup>ve
Health
Technology
Ins>tute,
Carnegie
Mellon
University,
on
Mirror
MD:
“In
the
future
of
health
care,
pa3ents,
tradi3onally
passive
in
their
care,
will
have
a
new
role
as
an
engaged
part
of
the
solu3on.
An
app
that
allows
pa3ents
to
be
proac3ve,
arms
the
physician
with
accurate,
real-­‐3me
informa3on
and
makes
the
con3nuum
of
care
more
affordable
can
be
a
game
changer."

22. Customer
Valida>on
Ingrid
Gindin,
Cer>fied
Psychiatrist,
Allegheny
General
Hospital
on
Mirror
MD:
“I
think
its
is
a
great
concept.
There
are
some
apps
out
there
but
I
haven’t
found
anything
that
people
wanted
to
use.
If
you
can
come
up
with
an
app
that
is
easy
to
use,
I
would
definitely
see
the
value
in
using
this
program.”

23. Customer
Valida>on
Dana
Henry,
MS,
LPC,
Sewickley,
PA

24. Customer
Insurance
companies
Value
ProposiEon
Reduced
readmissions
=
reduced
costs
DistribuEon
Channels
Get
doctors
and
healthcare
execu>ves
to
want
the
system
Roll-­‐out
Strategy
Leverage
current
contacts
for
beta
tes>ng,
then
expand
to
local
health
providers.
In
parallel
build
strategic
alliances
with
local
insurance
providers.
Key
AcEviEes
Development
sales/
marke>ng
Deployment
So`ware
maintenance
Key
Partners
Doctors
Key
Resources
Tech
&
sales
talent
Secure
data
channels
Revenue
Stream
Monthly
payments
from
Cost
Structure
Salaries
Secure
data
channels
Storage/infrastructure

25. Customer
Insurance
companies
Value
ProposiEon
Reduced
readmissions
=
reduced
costs
DistribuEon
Channels
Get
doctors
and
healthcare
execu>ves
to
want
the
system
Roll-­‐out
Strategy
Leverage
current
contacts
for
beta
tes>ng,
then
expand
to
local
health
providers.
In
parallel
build
strategic
alliances
with
local
insurance
providers.
Key
AcEviEes
Development
sales/
marke>ng
Deployment
So`ware
maintenance
Key
Partners
Doctors
Key
Resources
Tech
&
sales
talent
Secure
data
channels
Revenue
Stream
Monthly
payments
from
Cost
Structure
Salaries
Secure
data
channels
Storage/infrastructure

26. Sources
• Langewitz
W,
Denz
M,
Keller
A,
Kiss
A,
Rüdmann
S,
Wössmer
B.
Spontaneous
talking
>me
at
start
of
consulta>on
in
outpa>ent
clinic:
cohort
study.
BMJ
2002;
325:
682-­‐683.
hlp://www.bmj.com/rapid-­‐response/2011/10/29/listening-­‐pa>ents-­‐how-­‐
much-­‐>me-­‐will-­‐they-­‐spend-­‐talking-­‐about-­‐their-­‐ini>
• NY
Times.
hlp://economix.blogs.ny>mes.com/2008/11/14/do-­‐doctors-­‐salaries-­‐
drive-­‐up-­‐health-­‐care-­‐costs/
• PNHP.org.
hlp://pnhp.org/blog/2012/06/13/2012-­‐health-­‐care-­‐spending-­‐including-­‐
administra>on/
• Forbes.
hlp://www.forbes.com/sites/ciocentral/2013/09/08/will-­‐an-­‐app-­‐a-­‐day-­‐
keep-­‐the-­‐doctor-­‐away-­‐the-­‐coming-­‐health-­‐revolu>on/