PROTOBAKE

LEAN STARTUP MVP = minimum value product MDE = minimum desired experience MCL = minimum cash lost MBSE = minimum bs to endure MMB = maximum momentum burn build small to net big, get to conversation at all costs and do it under budget, momentum!

a PITCH DECK is crap an exercise to see if you can articulate bs until real data arrives dog and pony parade tool weak communicator it is not an indicator of momentum

the single greatest thing your startup needs from today to tomorrow and the next is momentum

MOMENTUM is fun learning new things clarity progress conversation iteration team synergy building assets baking every day of the week transparency championing value

PROTOBAKE? • minimum value product • minimum desired experience • problem statement • solution story • forces you to be scrappy • accelerated timeline • facilitator of conversation

PROTOBAKE a protobake is a functional code example of something you want to make, built at MVP/ MDE level to help facilitate the conversation between you, yourself, your team, your customers and your investors

BIG KITTY LABS vision logistics code

BIG KITTY LABS early bakes: social bookmarking, transcription analysis, voice phone survey, online collaging, RFID database, photo tagging and journaling, twitter CRM tools in 12 months we baked 18 concepts 8 protobakes acquired by lextant 2 protobakes commissioned to build 3 protobakes in the iPhone app store 3 protobakes in the wild as web apps 2+ in stealth mode

PARSEPLZ.COM

HASHPARTY.COM

DOKUSHOT.COM

TIXITBOX.COM

GET STARTED 1. get an idea 38 notes... 2. cross examine your idea 3. analyze your thoughts 4. approve or reject

BAKE IT 5. think in pictures mockups & experience maps capitalize on imagination and run with the results 6. visualize the experience but map out the guts (data structure)

RADICAL DUDE dev where ever you can challenge your team outsource with caution embrace API’s know the dev landscape be careful of the equity dance

BAKE IT AGAIN 7. iterate violently iterate 8. collect feedback feedback 9. repeat steps 7-8 a lot 10. celebrate repeat

PROTOBAKE ﬁnal thoughts learn something new experiment collect your assets cap your bakes be anal about conversation feedback is a bitch STEAL dare to build in 4 weeks celebrate like a gangsta maintain momentum

RESOURCES www.slideshare.net/search/slideshow?q=leanstartup www.programmableweb.com/ steveblank.com/ www.balsamiq.com/ https://www.mturk.com/mturk/welcome www.usertesting.com/

Dan Rockwell bigkittylabs.com twitter: @bigkittylabs, @ﬂoozyspeak questions?

http://prague.startupweekend.org	208
http://la.startupweekend.org	57
http://austin.startupweekend.org	46
http://www.slideshare.net	11
http://columbustech.blogspot.com	11
http://www.wake.com	6
http://the270.com	5
http://wake.mgigz.com	3
http://bigkittylabs.com	2
http://us-w1.rockmelt.com	1
http://web.archive.org	1
http://www.geekagenda.it	1

PROTOBAKE

by Dan Rockwell on Apr 24, 2010

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PROTOBAKE — Presentation Transcript