Dan Rockwell's PROTOBAKE presentation for Columbus Startup Weekend 2010. video of this presentation http://vimeo.com/11246066 Protobaking a process I created to help me produce the many ideas i had rattling around in my head. It takes lean startup principles and applies them to making stuff faster so you can figure out what matters, where's the value and attain momentum that will drive your passion, team synergy and purpose into orbit.

1. LEAN STARTUP
MVP = minimum value product
MDE = minimum desired experience
MCL = minimum cash lost
MBSE = minimum bs to endure
MMB = maximum momentum burn
build small to net big, get to conversation at all costs
and do it under budget, momentum!

2. a PITCH DECK is crap
an exercise to see if you can articulate
bs until real data arrives
dog and pony parade tool
weak communicator
it is not an indicator of momentum

3. the single greatest thing your startup needs from
today to tomorrow and the next is momentum

4. MOMENTUM is
fun learning new things
clarity progress
conversation iteration
team synergy building assets
baking every day of the week
transparency championing value

5. PROTOBAKE?
• minimum value product
• minimum desired experience
• problem statement
• solution story
• forces you to be scrappy
• accelerated timeline
• facilitator of conversation

6. PROTOBAKE
a protobake is a functional code example of
something you want to make, built at MVP/
MDE level to help facilitate the conversation
between you, yourself, your team, your
customers and your investors

7. BIG KITTY LABS
vision
logistics code

8. BIG KITTY LABS
early bakes:
social bookmarking, transcription analysis, voice phone survey,
online collaging, RFID database, photo tagging and journaling,
twitter CRM tools
in 12 months we baked 18 concepts
8 protobakes acquired by lextant
2 protobakes commissioned to build
3 protobakes in the iPhone app store
3 protobakes in the wild as web apps
2+ in stealth mode

9. PARSEPLZ.COM

10. HASHPARTY.COM

11. BORIS

12. DOKUSHOT.COM

13. TIXITBOX.COM

14. GET STARTED
1. get an idea
38 notes...
2. cross examine your idea
3. analyze your thoughts
4. approve or reject

15. BAKE IT
5. think in pictures
mockups & experience maps
capitalize on imagination and
run with the results
6. visualize the experience
but map out the guts (data structure)

16. RADICAL DUDE
dev where ever you can
challenge your team
outsource with caution
embrace API’s
know the dev landscape
be careful of the equity dance

17. BAKE IT AGAIN
7. iterate violently iterate
8. collect feedback
feedback
9. repeat steps 7-8 a lot
10. celebrate repeat

18. PROTOBAKE
final thoughts
learn something new
experiment
collect your assets
cap your bakes
be anal about conversation
feedback is a bitch
STEAL
dare to build in 4 weeks
celebrate like a gangsta
maintain momentum

19. RESOURCES
www.slideshare.net/search/slideshow?q=leanstartup
www.programmableweb.com/ steveblank.com/
www.balsamiq.com/
https://www.mturk.com/mturk/welcome
www.usertesting.com/

20. Dan Rockwell
bigkittylabs.com
twitter: @bigkittylabs, @floozyspeak
questions?