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LEAN STARTUP
         MVP = minimum value product
        MDE = minimum desired experience
           MCL = minimum cash l...
a   PITCH DECK                      is crap
 an exercise to see if you can articulate
         bs until real data arrives
...
the single greatest thing your startup needs from
today to tomorrow and the next is momentum
MOMENTUM                is
    fun                          learning new things
clarity   progress
                     co...
PROTOBAKE?
• minimum value product
• minimum desired experience
• problem statement
• solution story
• forces you to be sc...
PROTOBAKE
a protobake is a functional code example of
something you want to make, built at MVP/
MDE level to help facilita...
BIG KITTY LABS

              vision



  logistics            code
BIG KITTY LABS
early bakes:
social bookmarking, transcription analysis, voice phone survey,
online collaging, RFID databas...
PARSEPLZ.COM
HASHPARTY.COM
BORIS
DOKUSHOT.COM
TIXITBOX.COM
GET STARTED

1. get an idea
                             38 notes...
2. cross examine your idea

3. analyze your thoughts
...
BAKE IT

5. think in pictures

mockups & experience maps

capitalize on imagination and
run with the results

6. visualize...
RADICAL DUDE

dev where ever you can
challenge your team
outsource with caution
embrace API’s
know the dev landscape
be ca...
BAKE IT AGAIN

7. iterate violently        iterate

8. collect feedback
                            feedback
9. repeat ste...
PROTOBAKE
      final thoughts
   learn something new
         experiment
     collect your assets
    cap your bakes
be an...
RESOURCES
   www.slideshare.net/search/slideshow?q=leanstartup


www.programmableweb.com/           steveblank.com/


    ...
Dan Rockwell
   bigkittylabs.com
   twitter: @bigkittylabs, @floozyspeak



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PROTOBAKE

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Dan Rockwell's PROTOBAKE presentation for Columbus Startup Weekend 2010.

video of this presentation
http://vimeo.com/11246066

Protobaking a process I created to help me produce the many ideas i had rattling around in my head. It takes lean startup principles and applies them to making stuff faster so you can figure out what matters, where's the value and attain momentum that will drive your passion, team synergy and purpose into orbit.

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Transcript of "PROTOBAKE"

  1. 1. LEAN STARTUP MVP = minimum value product MDE = minimum desired experience MCL = minimum cash lost MBSE = minimum bs to endure MMB = maximum momentum burn build small to net big, get to conversation at all costs and do it under budget, momentum!
  2. 2. a PITCH DECK is crap an exercise to see if you can articulate bs until real data arrives dog and pony parade tool weak communicator it is not an indicator of momentum
  3. 3. the single greatest thing your startup needs from today to tomorrow and the next is momentum
  4. 4. MOMENTUM is fun learning new things clarity progress conversation iteration team synergy building assets baking every day of the week transparency championing value
  5. 5. PROTOBAKE? • minimum value product • minimum desired experience • problem statement • solution story • forces you to be scrappy • accelerated timeline • facilitator of conversation
  6. 6. PROTOBAKE a protobake is a functional code example of something you want to make, built at MVP/ MDE level to help facilitate the conversation between you, yourself, your team, your customers and your investors
  7. 7. BIG KITTY LABS vision logistics code
  8. 8. BIG KITTY LABS early bakes: social bookmarking, transcription analysis, voice phone survey, online collaging, RFID database, photo tagging and journaling, twitter CRM tools in 12 months we baked 18 concepts 8 protobakes acquired by lextant 2 protobakes commissioned to build 3 protobakes in the iPhone app store 3 protobakes in the wild as web apps 2+ in stealth mode
  9. 9. PARSEPLZ.COM
  10. 10. HASHPARTY.COM
  11. 11. BORIS
  12. 12. DOKUSHOT.COM
  13. 13. TIXITBOX.COM
  14. 14. GET STARTED 1. get an idea 38 notes... 2. cross examine your idea 3. analyze your thoughts 4. approve or reject
  15. 15. BAKE IT 5. think in pictures mockups & experience maps capitalize on imagination and run with the results 6. visualize the experience but map out the guts (data structure)
  16. 16. RADICAL DUDE dev where ever you can challenge your team outsource with caution embrace API’s know the dev landscape be careful of the equity dance
  17. 17. BAKE IT AGAIN 7. iterate violently iterate 8. collect feedback feedback 9. repeat steps 7-8 a lot 10. celebrate repeat
  18. 18. PROTOBAKE final thoughts learn something new experiment collect your assets cap your bakes be anal about conversation feedback is a bitch STEAL dare to build in 4 weeks celebrate like a gangsta maintain momentum
  19. 19. RESOURCES www.slideshare.net/search/slideshow?q=leanstartup www.programmableweb.com/ steveblank.com/ www.balsamiq.com/ https://www.mturk.com/mturk/welcome www.usertesting.com/
  20. 20. Dan Rockwell bigkittylabs.com twitter: @bigkittylabs, @floozyspeak questions?
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