This document outlines plans to develop a branding strategy to establish Limassol, Cyprus as a top Mediterranean destination city. It discusses conducting research through in-depth interviews to understand locals' relationship with the sea and perceptions of Limassol. The strategy would discover the city's unique "DNA" and create a vision to attract more tourism, conventions, business and investment. It proposes developing a logo, website and social media presence to launch an interactive branding project and engage the community.
3. Establish Limassol as one of the top
destination cities in the Mediterranean
internal and external tourism
conventions
business
financial
investment
11. Brand strategy starts by discovering “what is ...”
It ends by converting “what is” into “what can be ...”
Brand strategy is a journey from the past,
through the present, and into the future.
Brand strategy turns dreams into reality.
13. High rise buildings 0.0007% Yuppies on rented Harley-Davidsons 0.002%
American fast food chains 0.00001% Men in leopard skin g-strings 0.005%
seychelles
as pure as it gets
31. “I swim everyday, summer and winter”
“I get off the highway early - just to see the sea.”
“I cycle along the beachfront to work.”
“I bought this property because of the view it has of the sea.”
32. “The day that Limassol turned to face the sea the city smiled.
And the sea smiled back.”
33. “The day that Limassol turned to face the sea the city smiled.
And the sea smiled back.”
55. SEA
RELATIONSHIP WITH THE SEA
WELCOMING / EXOKARDIAS
NO GHETTOS
DIVERSE AND COSMOPOLITAN
COMMERCIAL
GLENTI
WORK HARD PLAY HARD
AMBITIOUS
OPTIMISTIC
PROUD OF THE CITY
NO CIVIC PRIDE
77. t is a long established fact that a
reader will be distracted by the
readable content of a page when
looking at its layout. The point of
using Lorem Ipsum is that it has a
more-or-less normal distribution of
Introduction
The Project
Who is involved
Sponsors
Partners
About Us
Contact
JOIN THE CONVERSATION
Share today
Shape tomorrow
78. http://www.limassolbranding.co.cy
t is a long established fact that a
reader will be distracted by the
readable content of a page when
looking at its layout. The point of
using Lorem Ipsum is that it has a
more-or-less normal distribution of
Introduction
The Project
Who is involved
Sponsors
Partners
About Us
Contact
JOIN THE CONVERSATION
Share today
Shape tomorrow
83. Establish Limassol as one of the top
destination cities in the Mediterranean
internal and external tourism
conventions
business
financial
investment
84. Establish Limassol as one of the top
destination cities in the Mediterranean
good for Limassol
good for Cyprus