one of a kind project
Establish Limassol as one of the topdestination cities in the Mediterranean    internal and external tourism              ...
good for Limassol good for Cyprus
Branding is difficult.Destination branding is even more difficult.
Branding creates alignment.
IMAGINE IF EACH WHEEL HAD A DIFFERENT DRIVER ...
Everything you say.Everything you don’t say.   Everything you do.Everything you don’t do.Everything communicates.
Brand strategy starts by discovering “what is ...”It ends by converting “what is” into “what can be ...”     Brand strateg...
5 star destination3 star service and facilities
High rise buildings 0.0007%          Yuppies on rented Harley-Davidsons 0.002%American fast food chains 0.00001%   Men in ...
5 star destination5 star service and facilities
The “Seychellesness of Seychelles”
What is the “Limassolness of Limassol?”
DNA
CONSUMER INSIGHT
VISION
This isDNA        CONSUMER   where the            INSIGHT   brand is                      discovered.                     ...
This iswhere thebrand isdiscovered.Where DNA,ConsumerInsight andVision meet.
IN DEPTH INTERVIEWS
What is the first word that comes tomind when you think about Limassol?
SEA
RELATIONSHIP BETWEEN   THE PEOPLE AND THE CITY AND THE SEA
1 kilometre24 kilometres
Tourist      Residential      Commercial      Business      EducationalA CITY OF MIXEDNEIGHBOURHOODS
“Limassol is like a string of pearls”
“I swim everyday, summer and winter”      “I get off the highway early - just to see the sea.”           “I cycle along th...
“The day that Limassol turned to face the sea the city smiled.                 And the sea smiled back.”
“The day that Limassol turned to face the sea the city smiled.                 And the sea smiled back.”
eureka!
OPEN    HORIZON  IMAGINATION  ACCEPTANCE   EXTROVERT   ENERGETIC   MOVEMENT    DYNAMICOUTWARD LOOKINGMAKES YOU SMILE
IMPACTOF 1974
FRIENDLYWELCOMINGEXOKARDIAS
NO GHETTO
DIVERSE ANDCOSMOPOLITAN
IMPACTOF 1974
SURVIVAL    ENTREPENEURIAL COMMERCIAL CULTUREPRIDE AND SELF-RESPECT
YES I CAN!
WINE FESTIVAL  CARNIVAL NIGHT LIFE
°§∂¡∆π
EXTROVERT
WORK PLAYHARD HARD
AMBITIOUS
OPTIMISTIC
APPROVING
PROUD OF THE CITYLACK OF CIVIC PRIDE
GARBAGEILLEGAL PARKING  DRAG RACING
SEARELATIONSHIP WITH THE SEA WELCOMING / EXOKARDIAS       NO GHETTOSDIVERSE AND COSMOPOLITAN       COMMERCIAL          GLE...
THE LANDMARK ISSUE
THE ROLE OF SHIPPING
THE PERFECT TESTIMONIAL
THE PROJECT LOGO
seabeachcity
the world’s first interactive branding project
SOCIAL MEDIA
t is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout...
http://www.limassolbranding.co.cy t is a long established fact that a reader will be distracted by the readable content of...
See you       Like thison twitter!   on facebook!
JOIN THECONVERSATION Share today Shape tomorrow
“... and the sea smiled back”
one of a kind
Establish Limassol as one of the topdestination cities in the Mediterranean    internal and external tourism              ...
Establish Limassol as one of the topdestination cities in the Mediterranean          good for Limassol           good for ...
thank you
The Limassol Branding Project
The Limassol Branding Project
The Limassol Branding Project
The Limassol Branding Project
The Limassol Branding Project
The Limassol Branding Project
The Limassol Branding Project
The Limassol Branding Project
The Limassol Branding Project
The Limassol Branding Project
The Limassol Branding Project
The Limassol Branding Project
The Limassol Branding Project
The Limassol Branding Project
The Limassol Branding Project
The Limassol Branding Project
The Limassol Branding Project
The Limassol Branding Project
The Limassol Branding Project
The Limassol Branding Project
The Limassol Branding Project
The Limassol Branding Project
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The Limassol Branding Project

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Launch presentation, Four Seasons Hotel Limassol, Thursday 7 July 2011. Download and share :)

Published in: Travel, Business, Technology
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  • Hi Peter very impressive presentation, just two pointers the Ghetto does exist come to
    Neapolis, and second not clear on no civic responsibility.
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  • Once the logo is available for downloading I suggest that we all include the logo as part of our signature on our email accounts. So Peter, please let us have the image asap.
       Reply 
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    Your message goes here
  • Great stuff, Peter!!
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The Limassol Branding Project

  1. 1. one of a kind project
  2. 2. Establish Limassol as one of the topdestination cities in the Mediterranean internal and external tourism conventions business financial investment
  3. 3. good for Limassol good for Cyprus
  4. 4. Branding is difficult.Destination branding is even more difficult.
  5. 5. Branding creates alignment.
  6. 6. IMAGINE IF EACH WHEEL HAD A DIFFERENT DRIVER ...
  7. 7. Everything you say.Everything you don’t say. Everything you do.Everything you don’t do.Everything communicates.
  8. 8. Brand strategy starts by discovering “what is ...”It ends by converting “what is” into “what can be ...” Brand strategy is a journey from the past, through the present, and into the future. Brand strategy turns dreams into reality.
  9. 9. 5 star destination3 star service and facilities
  10. 10. High rise buildings 0.0007% Yuppies on rented Harley-Davidsons 0.002%American fast food chains 0.00001% Men in leopard skin g-strings 0.005% seychelles as pure as it gets
  11. 11. 5 star destination5 star service and facilities
  12. 12. The “Seychellesness of Seychelles”
  13. 13. What is the “Limassolness of Limassol?”
  14. 14. DNA
  15. 15. CONSUMER INSIGHT
  16. 16. VISION
  17. 17. This isDNA CONSUMER where the INSIGHT brand is discovered. Where DNA, Consumer Insight and Vision meet. VISION
  18. 18. This iswhere thebrand isdiscovered.Where DNA,ConsumerInsight andVision meet.
  19. 19. IN DEPTH INTERVIEWS
  20. 20. What is the first word that comes tomind when you think about Limassol?
  21. 21. SEA
  22. 22. RELATIONSHIP BETWEEN THE PEOPLE AND THE CITY AND THE SEA
  23. 23. 1 kilometre24 kilometres
  24. 24. Tourist Residential Commercial Business EducationalA CITY OF MIXEDNEIGHBOURHOODS
  25. 25. “Limassol is like a string of pearls”
  26. 26. “I swim everyday, summer and winter” “I get off the highway early - just to see the sea.” “I cycle along the beachfront to work.”“I bought this property because of the view it has of the sea.”
  27. 27. “The day that Limassol turned to face the sea the city smiled. And the sea smiled back.”
  28. 28. “The day that Limassol turned to face the sea the city smiled. And the sea smiled back.”
  29. 29. eureka!
  30. 30. OPEN HORIZON IMAGINATION ACCEPTANCE EXTROVERT ENERGETIC MOVEMENT DYNAMICOUTWARD LOOKINGMAKES YOU SMILE
  31. 31. IMPACTOF 1974
  32. 32. FRIENDLYWELCOMINGEXOKARDIAS
  33. 33. NO GHETTO
  34. 34. DIVERSE ANDCOSMOPOLITAN
  35. 35. IMPACTOF 1974
  36. 36. SURVIVAL ENTREPENEURIAL COMMERCIAL CULTUREPRIDE AND SELF-RESPECT
  37. 37. YES I CAN!
  38. 38. WINE FESTIVAL CARNIVAL NIGHT LIFE
  39. 39. °§∂¡∆π
  40. 40. EXTROVERT
  41. 41. WORK PLAYHARD HARD
  42. 42. AMBITIOUS
  43. 43. OPTIMISTIC
  44. 44. APPROVING
  45. 45. PROUD OF THE CITYLACK OF CIVIC PRIDE
  46. 46. GARBAGEILLEGAL PARKING DRAG RACING
  47. 47. SEARELATIONSHIP WITH THE SEA WELCOMING / EXOKARDIAS NO GHETTOSDIVERSE AND COSMOPOLITAN COMMERCIAL GLENTI WORK HARD PLAY HARD AMBITIOUS OPTIMISTIC PROUD OF THE CITY NO CIVIC PRIDE
  48. 48. THE LANDMARK ISSUE
  49. 49. THE ROLE OF SHIPPING
  50. 50. THE PERFECT TESTIMONIAL
  51. 51. THE PROJECT LOGO
  52. 52. seabeachcity
  53. 53. the world’s first interactive branding project
  54. 54. SOCIAL MEDIA
  55. 55. t is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of Introduction The Project Who is involved Sponsors Partners About Us ContactJOIN THE CONVERSATION Share today Shape tomorrow
  56. 56. http://www.limassolbranding.co.cy t is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of Introduction The Project Who is involved Sponsors Partners About Us ContactJOIN THE CONVERSATION Share today Shape tomorrow
  57. 57. See you Like thison twitter! on facebook!
  58. 58. JOIN THECONVERSATION Share today Shape tomorrow
  59. 59. “... and the sea smiled back”
  60. 60. one of a kind
  61. 61. Establish Limassol as one of the topdestination cities in the Mediterranean internal and external tourism conventions business financial investment
  62. 62. Establish Limassol as one of the topdestination cities in the Mediterranean good for Limassol good for Cyprus
  63. 63. thank you

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