1. ZAPPOS.COM
DELIVERING
HAPPINESS
DOWNTOWN PROJECT

2. The Power of WOW
‘00 ‘01 ‘02 ‘03 ‘04 ‘05 ‘06 ‘07 ‘08
Gross Sales $MM
$1,000
800
600
400
200

3. THE #1 PRIORITY

4. THE #1 PRIORITY

5. CULTURE
THE #1 PRIORITY

6. CLOTHING, CUSTOMER SERVICE,
CULTURE
CULTURE
CUSTOMER EXPERIENCE
CLOTHING

7. CLOTHING

8. CUSTOMER
SERVICE

9. CULTURE

10. CLOTHING, CUSTOMER SERVICE,
CULTURE
CULTURE
CUSTOMER EXPERIENCE
CLOTHING

11. DELIVERING
CHUASTPOPMIENRSE &S ESMPLOYEES
“People will forget what you said.
People will forget what you did.
But people will never forget
how you made them feel.”
-MAYA ANGELOU

12. WHAT’S
DELIVNERIENG XHAPTPINESS
Clothing
Customer Service
Company Culture
“a great brand is… ______”

13. ZAPPOS.COM
http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in-henderson-nv-photo-by.jpg

14. LAS VEGAS CITY HALL
http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg

15. LAS VEGAS CITY HALL

16. LAS VEGAS CITY HALL

17. APPLE
http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg

18. NIKE
http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg

19. GOOGLE
http://static.panoramio.com/photos/original/400729.jpg

20. DOGGY DAY CARE
http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG

21. NYU CAMPUS
http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG

22. DOWNTOWN VEGAS
FREMONT EAST
http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg

23. DOWNTOWN VEGAS
FREMONT EAST
http://www.lucyvegas.com/sites/default/files/griffin5.jpg

24. DOWNTOWN VEGAS
FREMONT EAST

25. DOWNTOWN VEGAS
FREMONT EAST
http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg

26. DELIVERING
HAPPINESS WHAT ’S NEXT ?
Clothing
Customer Service
Company Culture

27. DELIVERING
HAPPINESS WHAT ’S NEXT ?
Clothing
Customer Service
Company Culture
Community

28. DOWNTOWN PROJECT
COLLISIONS
CO-LEARNING
CONNECTEDNESS

29. DOWNTOWN PROJECT
$350M
$50M – Small businesses
$50M – Tech Startups
$50M – Education, Arts, Culture
$200M – Real Estate

30. DOWNTOWN PROJECT
GOALS

31. DOWNTOWN PROJECT
GOALS
• Live/Work/Play – Walking Distance

32. DOWNTOWN PROJECT
GOALS
• Live/Work/Play – Walking Distance
• The Most Community-Focused
Large City in the World

33. DOWNTOWN PROJECT
GOALS
• Live/Work/Play – Walking Distance
• The Most Community-Focused
Large City in the World
• The Co-Learning and Co-working
Capital of the World

34. DOWNTOWN PROJECT
REFRAMING “COMMUNI TY”

35. DOWNTOWN PROJECT
REFRAMING “COMMUNI TY”
• COLLISIONS

36. DOWNTOWN PROJECT
REFRAMING “COMMUNI TY”
• COLLISIONS
• CO-LEARNING

37. DOWNTOWN PROJECT
REFRAMING “COMMUNI TY”
• COLLISIONS
• CO-LEARNING
• CONNECTEDNESS

38. DOWNTOWN PROJECT
REFRAMING “COMMUNI TY”
• COLLISIONS
• CO-LEARNING
• CONNECTEDNESS
• DENSITY

39. DOWNTOWN PROJECT
REFRAMING “COMMUNI TY”
• COLLISIONS
• CO-LEARNING
• CONNECTEDNESS
• DENSITY
• DIVERSITY

40. THE BIG BET
Accelerating
Collisions, Co-Learning, and Connectedness

41. THE BIG BET
Accelerating
Collisions, Co-Learning, and Connectedness
…will lead to…
Happiness, Luckiness, Innovation, and
Productivity

42. ROI
VS
ROC
Instead of maximizing short-term ROI
(Return On Investment)…

43. ROI
VS
ROC
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC

44. ROI
VS
ROC
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Community)

45. ROI
VS
ROC
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Community & Return on
Collisions)

46. ROI
VS
ROC & ROL
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Community & Return on
Collisions)
and institutionalizing ROL

47. ROI
VS
ROC & ROL
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Community & Return on
Collisions)
and institutionalizing ROL
(Return On Luck)

48. ROI
VS
ROC & ROL
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Community & Return on
Collisions)
and institutionalizing ROL
(Return On Luck) – Accelerating Serendipity

49. DOWNTOWN PROJECT
$350M
$50M – Small businesses
$50M – Tech Startups
$50M – Education, Arts, Culture
$200M – Real Estate

50. $50M SMALL BUSINESS

51. $50M SMALL BUSINESS
Criteria

52. $50M SMALL BUSINESS
Criteria
Owner Operated - Passionate

53. $50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Promote Community & Collisions

54. $50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Promote Community & Collisions
Execution Ability

55. $50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Promote Community & Collisions
Execution Ability
Sustainable

56. $50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Promote Community & Collisions
Execution Ability
Sustainable
Unique or First or Best at Something

57. $50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Promote Community & Collisions
Execution Ability
Sustainable
Unique or First or Best at Something
Story-worthy

58. NATALIE

59. NATALIE

60. NATALIE

61. NATALIE

62. NATALIE

63. NATALIE

64. CHECK CASHING

65. CHECK CASHING

66. SARAH

67. SARAH

68. SARAH

69. SHIPPING CONTAINERS

70. CONTAINER PARK

71. CONTAINER PARK

72. CONTAINER PARK

73. CONTAINER PARK

74. LVCK

75. LVCK

76. LVCK

77. SHIPPING CONTAINERS

78. MEDICAL CLINIC

79. $50M TECH STARTUPS

80. $50M TECH STARTUPS
https://twitter.com/VegasKramer/status/330833896574951424/photo/1

81. $50M TECH STARTUPS

82. PROJECT 100

83. PROJECT 100

84. COWORKING
https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=523b8f7211d2d802c3ba1d40

85. COWORKING
https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=5196bb0f498eb4bdee4082f1

86. GOLD SPIKE (FORMER CASINO)
http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7-
VVqSMlA#vPAm4TwFWc3kw_lM9NJzfQ

87. GOLD SPIKE (FORMER CASINO)
http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7-
VVqSMlA#uSzsFfdBhPok_sfEpJk-7Q

88. GOLD SPIKE COWORKING
LOUNGE

89. GOLD SPIKE COWORKING
LOUNGE
https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=51f18e5d498eb74dd6fc3edf

90. GOLD SPIKE COWORKING
LOUNGE
https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=52099aef11d226362f7930d9

91. GOLD SPIKE COWORKING
LOUNGE

92. LEARNING VILLAGE

93. LEARNING VILLAGE

94. LEARNING VILLAGE
https://foursquare.com/v/learning-village/51c4ebf5454a6e38af8a9e85/photos?openPhotoId=51e08991498efac3d12b7387

95. http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png

96. CITY AS A STARTUP
http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png

97. $50M EDUCATION, ARTS,
CULTURE
http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png

98. $50M EDUCATION, ARTS,
CULTURE
http://photos.lasvegassun.com/media/img/photos/2013/08/27/0827NinthBridge13_t653.JPG?214bc4f9d9bd7c08c7d0f6599bb3328710e01e7b

99. $50M EDUCATION, ARTS,
CULTURE

100. $50M EDUCATION, ARTS,
CULTURE
http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg

101. $50M EDUCATION, ARTS,
CULTURE
http://mikerossart.net/images/mikeross_enter.jpg

102. $50M EDUCATION, ARTS,
CULTURE
http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg

103. LIFE IS BEAUTIFUL

104. LIFE IS BEAUTIFUL

105. LIFE IS BEAUTIFUL

106. LIFE IS BEAUTIFUL

107. LIFE IS BEAUTIFUL

108. $200M REAL ESTATE

109. WHEN CITIES DOUBLE IN
SIZE
Productivity and innovation per resident
increases by 15%
(But not true for companies)
Accelerate serendipity > Accelerate learning
>
Accelerate productivity and innovation

110. 3 INGREDIENTS FOR
SERENDIPITY
1. Residential density of 100 residents/acre
2. Street-level activity for residents to collide
3. Culture of openness, collaboration,
creativity, and optimism

111. HOW TO ACCELERATE
LEARNING & INNOVATION
Maximize serendipitous interactions
Density in the office
Density in the city
Collisions vs. convenience

112. LAS VEGAS CITY HALL
http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg

113. DIVERSITY + DENSITY
1. Zappos employees
2. Tech Startup Community
3. Small Business Community
4. Fashion Community
5. Art and Music Communities
6. Other Passion Communities
7. Local Residents

114. OUR SECRET WEAPON
http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg

115. LEARNINGS FROM TED,
SUMMIT SERIES, SXSW,
BIF…
Curated Content
Serendipity
Learning
Connections
Community

116. DOWNTOWN VEGAS
EVERY DAY
Curated Content
Serendipity
Learning
Connections
Community

117. Fremont St. & Las Vegas
Blvd.

118. Fremont St. & Las Vegas
Blvd.

119. INSPIRE THEATER

120. INSPIRE THEATER

121. INSPIRE THEATER

122. INSPIRE THEATER

123. INSPIRE THEATER

124. INSPIRE THEATER

125. INSPIRE THEATER

126. INSPIRE THEATER

127. DOWNTOWN VEGAS
MONTHLY CADENCE

128. DOWNTOWN VEGAS
MONTHLY CADENCE
Week 1 – First Friday Week

129. DOWNTOWN VEGAS
MONTHLY CADENCE
Week 1 – First Friday Week
Week 2 – Tech Week

130. DOWNTOWN VEGAS
MONTHLY CADENCE
Week 1 – First Friday Week
Week 2 – Tech Week
Week 3 – Fashion Week

131. DOWNTOWN VEGAS
MONTHLY CADENCE
Week 1 – First Friday Week
Week 2 – Tech Week
Week 3 – Fashion Week
Week 4 – Catalyst Week

132. RETURN ON
COLLISIONS ROC
What is the value of a resident that is out
and about in the neighborhood?

133. RETURN ON
COLLISIONS ROC
What is the value of a resident that is out
and about in the neighborhood?
3-4 hours/day

134. RETURN ON
COLLISIONS ROC
What is the value of a resident that is out
and about in the neighborhood?
3-4 hours/day
x 7 days/week

135. RETURN ON
COLLISIONS ROC
What is the value of a resident that is out
and about in the neighborhood?
3-4 hours/day
x 7 days/week
x 40 weeks/year

136. RETURN ON
COLLISIONS ROC
What is the value of a resident that is out
and about in the neighborhood?
3-4 hours/day
x 7 days/week
x 40 weeks/year
= 1000 “collisionable” hours/year

137. JAKE – FLINT & TINDER
http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Love-It-b.
jpg

138. JAKE – FLINT & TINDER

139. FASHION INCUBATOR
STITCH FACTORY

140. FASHION INCUBATOR
STITCH FACTORY

141. RETURN ON
COLLISIONS ROC
What is the value of a purposeful visitor that
contributes to community?

142. RETURN ON
COLLISIONS ROC
What is the value of a purposeful visitor that
contributes to community?
12 hours/day

143. RETURN ON
COLLISIONS ROC
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/week

144. RETURN ON
COLLISIONS ROC
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/week
x 12 weeks/year

145. RETURN ON
COLLISIONS ROC
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/week
x 12 weeks/year
= 1000 “collisionable” hours/year

146. RETURN ON
COLLISIONS ROC
“SUBSCRIB
E”
TO DTLV

147. RETURN ON
COLLISIONS ROC
1. 100 residents per acre
2. Street-level activity for residents to
collide
3. Culture of openness, collaboration,
creativity, and optimism

148. RETURN ON
COLLISIONS ROC
1. 100 residents per acre
2. Street-level activity for residents to
collide
3. Culture of openness, collaboration,
creativity, and optimism

149. 100,000
RETURN ON
COLLISIONS ROC

150. RETURN ON
COLLISIONS ROC
100,000 “collisionable”

151. RETURN ON
COLLISIONS ROC
100,000 “collisionable” community

152. RETURN ON
COLLISIONS ROC
100,000 “collisionable” community hours

153. RETURN ON
COLLISIONS ROC
100,000 “collisionable” community hours
per

154. RETURN ON
COLLISIONS ROC
100,000 “collisionable” community hours
per acre

155. RETURN ON
COLLISIONS ROC
100,000 “collisionable” community hours
per acre per

156. RETURN ON
COLLISIONS ROC
100,000 “collisionable” community hours
per acre per year

157. RETURN ON
COLLISIONS ROC
100,000 “collisionable” community hours
per acre per year
2.3 COLLISIONABLE
HOURS
PER SQUARE FOOT
PER YEAR

158. THE BIG BET
3 GUIDING PRINCIPLES
Accelerate:
1. Collisions
2. Co-Learning
3. Connectedness
And everything else will fall into place…
(productivity, innovation, growth, happiness)
What will people say about downtown?

160. ZAPPOS, DELIVERING
HAPPINESS, DOWNTOWN
PROJECT

161. https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078

162. 50% OF HUMANS LIVE IN
CITIES
https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078

163. 75% WILL LIVE IN CITIES IN
OUR LIFETIME
https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078

164. THE 4 MINUTE MILE

165. THE 4 MINUTE MILE

166. MORE INFO
For a copy of this presentation:
tony@zappos.com
For more information:
www.downtownproject.com

167. A GREAT
BRAND
is a story that never
stops unfolding.

168. A GREAT
BRAND
COMPANY
is a story that never
stops unfolding.

169. A GREAT
BRAND
COMPANY
CITY
is a story that never
stops unfolding.

170. A GREAT
BRAND
COMPANY
CITY
COMMUNITY
is a story that never
stops unfolding.

171. MORE INFO
For a copy of this presentation:
tony@zappos.com
For more information:
www.downtownproject.com