A comprehensive analysis of the department stores purchase channel, providing an accurate, detailed examination of the competitive landscape at the retail level. Sales performance for the channel as a whole and by subclass (specialty such as Neiman Marcus, traditional such as Macy’s and low-end stores such as Kohl’s) is provided for 27 product categories.

1. Consumer Products
Beauty Retailing Through
U.S. Department Stores
A comprehensive analysis of the department stores purchase channel, providing an accurate, detailed
examination of the competitive landscape at the retail level. Sales performance for the channel as a
whole and by subclass (specialty such as Neiman Marcus, traditional such as Macy’s and low-end
stores such as Kohl’s) is provided for 27 product categories.
Table of Contents
CHANNEL DEVELOPMENTS:
A brief summary of market activity and key
trends that affected the channel during the
past five years.
TOTAL TRADE CLASS SALES:
A review of overall purchase channel sales and
a description of subclasses within the channel.
ROLE OF COSMETICS AND TOILETRIES:
A description of sales at the manufacturers’ and
retail level by product category and subclass.
This report will address:
What are the competitive threats to the
department store channel’s beauty business?
How are department store retailers engaging
consumers with promotions and social media
to drive in-store sales?
How important are beauty sales to the
channel as a whole?
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PROMOTIONAL ACTIVITY:
A discussion of strategies and campaigns used
by retailers to spur sales.
SALES BY SUBCLASS:
An overview of sales, developments, and key
trends in the channel’s subclasses.
FUTURE OUTLOOK:
A forecast of the channel’s U.S. cosmetics and
toiletries sales and growth, with commentary on
issues and trends likely to influence the perfor-mance
of the channel and its various categories
in the future.
What does the future hold?