Small enterprise internet marketing is n' t about building a site and "they will come". They may only come after you get into the practice of working on your web site continual ly. First your web site must contain keyword s, but if you sell shoes, you 've got to understand that if some body puts the word shoes into a browser, millions of results will come up.

1. small company online marketing essential
Small company internet marketing is no t about building a domain and "they will come". They may
only come after you get into the habit of working on your internet site constant ly.
First your web site must feature keyphrase s, but if you sell shoes, you have to understand that if
some body puts the word shoes into a browser, millions of results will come up. Here' s where
long tail keyphrase s come in, which are in essence phrases that some body will put into a
browser, as an exampl e "leather shoes". So if you have leather shoes as a keyword you are
going to be somewhere in the result. Long -tail keyphrase s are vital in getting found on the
internet and Google offer s a keyword tool that you can use for free to find these often-used
phrases.
If you put in the words "leather shoes", Google will display a list of phrases built around that
phrase and also tell you how often a specific phrase is us ed on an once per month basis. It ' s a
good free tool to start out with, but there are more, better keyword finders that can be used, but
you 've got to pay for them. The Google keyword tool will return phrases like "red leather shoes",
"where to buy leather shoes" etc, and it ' s up to you to decid e which long tail keyword phrases to
use. It i s best to go for somewhere in mid range of search phrases, say 3,000 to 6,000 / month,
any amount of searches bigg er than that will have too much competition. Your target is to get on
page 1 of Google's search results which is n't easy, despite what plenty of marketing "gurus" tell
you.
Google likes web sites that are constant ly updated and contain relevant content. So get into the
practice of writing at least a 5 hundred word article every day or two, which is keyword-rich. Use
your keywords within the first few words of your opening paragraph and again in the closing
paragraph. Depend ent on the length of the article, use the phrase 2 times more. If you re
employing advertising thr u Google Adwords, this may also help Google to serve tighter targeted
advertising to your web site.
Then there are backlinks. These are the curse of any website owner. There isn't any easy method
to get around building good relevant back links. Do n't consider purchas ing back links from a link
farm, Google knows all about them and will pay little attention to them and can even penali se you
for them. There are n't any Wordpress plug-i ns for building backlinks, only ones that get you back
-links thr ough "do follow" blogs.
Article marketing is a g ood way to get back -links as most article director y websit es permit you
to have one link out to your internet site, so again, you ' ll have to be ready to submit handy and
important articles, either directly to an article marketing site, or to several through a "hub" that will
distribute your articles to many sites for you. This does n' t cost a lot and c an be time-saving way
of doing it.
Tiny internet business marketing involves lots of other technique s we won' t cover here but the
above points are the most vital and least expensive for getting started.small business email

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