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Social design patterns for android
 

Social design patterns for android

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presented at #droidconIN by @kingsley2

presented at #droidconIN by @kingsley2

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    Social design patterns for android Social design patterns for android Presentation Transcript

    • SOCIAL DESIGN PATTERNS Kingsley Joseph PetalFlame
    • KINGSLEY PETALFLAME• Product guy • Stealth product startup• 13 years designing/ • Making Android social managing products from within• Ex salesforce.com (SaaS), Digital Chocolate (social • Late prototype stage games), Bank of New York (financial systems) •4 people• love social, mobile, and • Looking for seed funding helping others be early next year awesome :)
    • User
    • Tr iesUser App
    • Tr ies User Returnsloyal User App
    • Tr s ies fer Re User Returnsloyal User App
    • Tr s ies fer Re User Returnsloyal User App
    • TRIALSGet users to try your app
    • SOCIAL PROOFThe idea that people will pretty much try anything, if all their friends are also doing it.
    • IF ALL YOUR FRIENDS JUMP OFF A CLIFF ...
    • IF ALL YOUR FRIENDS JUMP OFF A CLIFF ... the answer is YES!
    • Pure PopularityReviews & Ratings
    • Social Discovery inAndroid Market is Inevitable
    • BEG FOR S NOW!
    • METHODS & MADNESS• Just Ask!• Nag. I mean, don’t piss your users off, but.• Lock up some stuff that can be unlocked by +1ing.• Make something work better if the user has +1d.
    • RETENTIONKeeping users coming back
    • MAKE SOMETHING USERS WANT TORETURN TO, DUH.
    • TIMELINES/FEEDS
    • WHY TIMELINES/FEEDS?
    • DON’T WANNA MISS A THING ;)
    • • Thinkof things that are limited-time only - deals, events, sales.• Think of things where it’s socially expected to react quickly or not-at-all - life events, serendipitous meetings etc.• Think of ways to increase the speed of the stream without diluting it.• Findsomething predictable that you can give the user every day, like a joke or pic.
    • ACTIVITY & ENGAGEMENT
    • IN A DAY, 26% OF FACEBOOKUSERS LIKE A STATUS MESSAGE.
    • IN A DAY, 26% OF FACEBOOKUSERS LIKE A STATUS MESSAGE. CUZ IT’S EASY
    • REWARD THE 1% Courtesy http://www.useit.com
    • • Send reminders - email/sms/push notifications• Createreasons for coming back. Eg “Your crops will be ready tomorrow”• Incentivize repeat usage. Eg “Visit 3 days in a row, and get this special feature”• Utility apps - try to detect contexts where user will find app useful
    • REFERRALS Key to Virality
    • MAKE FRIENDS EASY TO FIND
    • • Offer incentives for inviting friends• Lock content as only available if you have N friends using the app (mob gating)• Make your app do something that gets better if friends use it.
    • RECAP• Trials: Ask for +1s, start NOW• Retention: • Build an app worth revisiting • Build a great feed/timeline • Remind users • Reward repeat users• Referrals • Make it easy to find friends
    • Q&A