Your SlideShare is downloading. ×
Social design patterns for android
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social design patterns for android

862

Published on

presented at #droidconIN by @kingsley2

presented at #droidconIN by @kingsley2

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
862
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
9
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. SOCIAL DESIGN PATTERNS Kingsley Joseph PetalFlame
  • 2. KINGSLEY PETALFLAME• Product guy • Stealth product startup• 13 years designing/ • Making Android social managing products from within• Ex salesforce.com (SaaS), Digital Chocolate (social • Late prototype stage games), Bank of New York (financial systems) •4 people• love social, mobile, and • Looking for seed funding helping others be early next year awesome :)
  • 3. User
  • 4. Tr iesUser App
  • 5. Tr ies User Returnsloyal User App
  • 6. Tr s ies fer Re User Returnsloyal User App
  • 7. Tr s ies fer Re User Returnsloyal User App
  • 8. TRIALSGet users to try your app
  • 9. SOCIAL PROOFThe idea that people will pretty much try anything, if all their friends are also doing it.
  • 10. IF ALL YOUR FRIENDS JUMP OFF A CLIFF ...
  • 11. IF ALL YOUR FRIENDS JUMP OFF A CLIFF ... the answer is YES!
  • 12. Pure PopularityReviews & Ratings
  • 13. Social Discovery inAndroid Market is Inevitable
  • 14. BEG FOR S NOW!
  • 15. METHODS & MADNESS• Just Ask!• Nag. I mean, don’t piss your users off, but.• Lock up some stuff that can be unlocked by +1ing.• Make something work better if the user has +1d.
  • 16. RETENTIONKeeping users coming back
  • 17. MAKE SOMETHING USERS WANT TORETURN TO, DUH.
  • 18. TIMELINES/FEEDS
  • 19. WHY TIMELINES/FEEDS?
  • 20. DON’T WANNA MISS A THING ;)
  • 21. • Thinkof things that are limited-time only - deals, events, sales.• Think of things where it’s socially expected to react quickly or not-at-all - life events, serendipitous meetings etc.• Think of ways to increase the speed of the stream without diluting it.• Findsomething predictable that you can give the user every day, like a joke or pic.
  • 22. ACTIVITY & ENGAGEMENT
  • 23. IN A DAY, 26% OF FACEBOOKUSERS LIKE A STATUS MESSAGE.
  • 24. IN A DAY, 26% OF FACEBOOKUSERS LIKE A STATUS MESSAGE. CUZ IT’S EASY
  • 25. REWARD THE 1% Courtesy http://www.useit.com
  • 26. • Send reminders - email/sms/push notifications• Createreasons for coming back. Eg “Your crops will be ready tomorrow”• Incentivize repeat usage. Eg “Visit 3 days in a row, and get this special feature”• Utility apps - try to detect contexts where user will find app useful
  • 27. REFERRALS Key to Virality
  • 28. MAKE FRIENDS EASY TO FIND
  • 29. • Offer incentives for inviting friends• Lock content as only available if you have N friends using the app (mob gating)• Make your app do something that gets better if friends use it.
  • 30. RECAP• Trials: Ask for +1s, start NOW• Retention: • Build an app worth revisiting • Build a great feed/timeline • Remind users • Reward repeat users• Referrals • Make it easy to find friends
  • 31. Q&A

×