1. CRC Work Group Messaging Subcommittee
July 16, 2009, 2:30
Present: Anjee Davis, Ginie Daguies, Gailya Walter
Follow up and Action Steps
Campaign focus testing Survey –color copies distributed, return completed
surveys to Anjee by Aug 15
Tool kit materials will be informed by survey results
Factual approach materials to be recommended for DHEC SCOPE SC
locations
Up Your Butt shock approach materials for Shop Talk, ACS funded activities
Both may be used in Campaign targeted State Health Plan/Health Partners
being developed by Midlands Advertising Association
Evaluation Impact of billboard campaigns- numbers, placement, audience reached
Anjee to follow up with John Hardee and Suzanne Sanders to
get details for reports (SCCA final report how $ spent)
Coaches against Cancer follow up with coaches to engage in silent auction and CRC
Ball next spring.--Copies of Free Times ads to give to participating coaches
Next meeting Aug 20 at 2:30 pm at Discovery Center, Greene St location Rm 221
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