A presentation by KGBTexas Public Relations / Advertising for members of the Greater San Antonio Chamber of Commerce.

1. Digital Marketing What every CEO should Know ?

3. Online In Context

4. Google consolidated its position as the largest advertising agency—and advertising medium in the world.

5. Apple dropped “computer” from its name, in anticipation of the mobile phone becoming the new web access device.

6. The automobile industry moved billions of dollars from traditional media (TV, Radio, Newspaper & Magazine) into digital media, not as a trial, but as the result of experience

7. Mothers in America spend seven times as long on the web as they do watching television

10. A website is not enough, no matter how “optimized” it may be In fact, websites as you know them may be quite unnecessary if your digital marketing is dynamic and focused

13. The online Landscape

16. So What Changed?

17. In Short, We Did

20. New Marketing

22. The New Online Consumer

25. The Demand Curve Number of Buyers The Head The Tail Available Solutions

29. Questions & Discussion

30. Why KGBTexas? Experience. Integrity. Passion. We build brands that build business. Full-service agency with a veteran bench.