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Media Giants Catch-22 of the Digital Age
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Media Giants Catch-22 of the Digital Age

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Ran Haklai, GM, uTest IL gave a talk about Media Giants Catch-22 of the Digital Age” at the Transitioned Media Conference.

Ran Haklai, GM, uTest IL gave a talk about Media Giants Catch-22 of the Digital Age” at the Transitioned Media Conference.

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  • 1. The Catch 22 Of the Media GiantsRan Haklai, GM uTest IL
  • 2. |Who we are2 uTest is the In The Wild Testing Company Founded in 2007 (Launched in August 2008) Privately held ($37.5MM raised in VC funding) Global Presence (5 Offices in USA, 2 in Europe, 1 in Israel) Was recently named 8th in Forbes America’s Most Promising Companies list Community of 80,000+ of testers from 190 countries 2000+ Customers WW including almost all the known media players
  • 3. 3Software Landscape is ChangingNo company or industry is immune
  • 4. This is the age of Apps and Mobility
  • 5. Worldwide Super-Brands engage theirCustomers via their Digital Assets
  • 6. Engagement via Technology at its best
  • 7. Media companies situation is morecomplicatedMedia companies are now turning to web &mobile apps as their main source of distribution.Increasingly, their appsare their brands
  • 8. What can possibly go wrong?• Users less tolerant ofspotty quality• Social & app stores giveevery user a megaphone• Cost if usersdissatisfaction isimmediate and higherthan ever
  • 9. • Crawls all app stores• Running SemanticAnalysis• Ten key ApplauseAttributes• Review stream usingApplause Signals9App analytics platform- Applause synthesizes this mountain of userfeedback into an easy-to-consume Applause Score.
  • 10. Technology Startups are invading Mediadomain, offering outstanding experienceIncreasingly, these apps arebecoming the user’s choiceAlternative content and talents evolves separately andbeing merged with the apps in the hands of the users
  • 11. To which app will myfinger go?
  • 12. Thank YouRan Haklai| General Manager, uTest Israel | ranh@utest.com