Media Giants Catch-22 of the Digital Age

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Ran Haklai, GM, uTest IL gave a talk about Media Giants Catch-22 of the Digital Age” at the Transitioned Media Conference.

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Media Giants Catch-22 of the Digital Age

  1. 1. The Catch 22 Of the Media GiantsRan Haklai, GM uTest IL
  2. 2. |Who we are2 uTest is the In The Wild Testing Company Founded in 2007 (Launched in August 2008) Privately held ($37.5MM raised in VC funding) Global Presence (5 Offices in USA, 2 in Europe, 1 in Israel) Was recently named 8th in Forbes America’s Most Promising Companies list Community of 80,000+ of testers from 190 countries 2000+ Customers WW including almost all the known media players
  3. 3. 3Software Landscape is ChangingNo company or industry is immune
  4. 4. This is the age of Apps and Mobility
  5. 5. Worldwide Super-Brands engage theirCustomers via their Digital Assets
  6. 6. Engagement via Technology at its best
  7. 7. Media companies situation is morecomplicatedMedia companies are now turning to web &mobile apps as their main source of distribution.Increasingly, their appsare their brands
  8. 8. What can possibly go wrong?• Users less tolerant ofspotty quality• Social & app stores giveevery user a megaphone• Cost if usersdissatisfaction isimmediate and higherthan ever
  9. 9. • Crawls all app stores• Running SemanticAnalysis• Ten key ApplauseAttributes• Review stream usingApplause Signals9App analytics platform- Applause synthesizes this mountain of userfeedback into an easy-to-consume Applause Score.
  10. 10. Technology Startups are invading Mediadomain, offering outstanding experienceIncreasingly, these apps arebecoming the user’s choiceAlternative content and talents evolves separately andbeing merged with the apps in the hands of the users
  11. 11. To which app will myfinger go?
  12. 12. Thank YouRan Haklai| General Manager, uTest Israel | ranh@utest.com

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