Follow Hinge:Blogging for Clients:                @HingeMarketingHow Online Relationships Lead   Subscribe to our Blog:to ...
Today’s Hashtag › Chat live on Twitter:            #blog4clients
Meet the Presenters                                 Lee Frederiksen, Ph.D.www.hingemarketing.com/newbook                  ...
Meet the Presenters                                    Kevin McKeown, Esq.                                    President, L...
Agenda› The economic case for online marketing› How trust is developed online› Developing your strategy and tools› Impleme...
New Study for Professional Services  500               firms                             20   319  average employees      ...
Online Leads Drive Growth
Online Leads Drive Profit
Key Statistic  › 78% of Executive-level buyers go online to search for    outside legal, accounting & consulting professio...
The New Buyer ›   Digital Native ›   Time Pressured ›   Free Education ›   Transparency Expectation ›   Collapse of Geogra...
TWO MARKETING MODELS        VS.
Traditional Model of Trust    1 You meet someone    2 You develop a relationship    3 They trust you    4 You get a new cl...
New Model of Trust    1 Someone finds you for a reason    2 Your work is helpful and valuable    3 They trust you    4 You...
Communication Ecosystem: Web, social, mobile, searchSource: http://www.edelmandigital.com/2012/06/26/from-islands-to-ecosy...
Online Tool Effectiveness
The Content Marketing Model
Inside Online Marketing
How Do You Get Your Best Work?relationships and word of mouth
Listen before you talk
Seven Big Picture Points
Social networking is about cultivating a morepowerful online persona
Complimentary Online Review     What we’ll cover:             – Your current online activities             – Suggestions ...
Thank you! Questions?   Lee Frederiksen, Ph.D.              Connect with Hinge   Managing Partner, Hinge Marketing   lfred...
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Blogging for Clients Webinar Co-hosted by Kevin McKeown of LexBlog & Hinge Marketing on 8/1/12

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Topics include:
-Social media strategy and tools like blogs, etc.
-Economic impact of online marketing on firm growth and profitability
-Appropriate expectations for blogging and social media
-How social networking is being used to build relationships and drive word-of-mouth
-Leveraging or repurposing your work product to maximize time and create efficiencies
-Recommended strategies and tools you can use

Published in: Technology, Business
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  • Which tools are you involved in? poll after this slide
  • Blogging for Clients Webinar Co-hosted by Kevin McKeown of LexBlog & Hinge Marketing on 8/1/12

    1. 1. Follow Hinge:Blogging for Clients: @HingeMarketingHow Online Relationships Lead Subscribe to our Blog:to Real World Clients Hingemarketing.com/blog
    2. 2. Today’s Hashtag › Chat live on Twitter: #blog4clients
    3. 3. Meet the Presenters Lee Frederiksen, Ph.D.www.hingemarketing.com/newbook Managing Partner, Hinge Marketing lfrederiksen@hingemarketing.com Linkedin: in/leefrederiksen About Hinge:www.spiralingupbook.com Hinge is a leading branding and marketing firm for professional services. Our variety of services include research, strategy and creative. We also specialize in online marketing.
    4. 4. Meet the Presenters Kevin McKeown, Esq. President, LexBlog, Inc. kpm@lexblog.com Twitter: @kevinmckeown Linkedin: in/kevinmckeownhttp://www.leadershipcloseup.com/ About LexBlog: LexBlog was one of the first companies to embrace and advocate social media technology as a practice development tool for attorneys. Today, LexBlog is helping more than 7,000 lawyers & other professionals create powerful, robust online identities that enhance reputations and ultimately help generate more work.
    5. 5. Agenda› The economic case for online marketing› How trust is developed online› Developing your strategy and tools› Implementing your plan
    6. 6. New Study for Professional Services 500 firms 20 319 average employees Top Experts $53,929,835 average revenue
    7. 7. Online Leads Drive Growth
    8. 8. Online Leads Drive Profit
    9. 9. Key Statistic › 78% of Executive-level buyers go online to search for outside legal, accounting & consulting professionals. Source: Greenfield BelserLaw Perspective › 40% of legal professionals surveyed said blogging & social networking initiatives have already helped their firms bring in new work. Source: ALM Legal Intelligence › 55% of in-house counsel say a law firms blog influences hiring decisions. Source: InsideCounsel, Zeughauser & Greentarget › 84% of in-house counsel perceive law blogs as credible. Source: InsideCounsel, Zeughauser & Greentarget
    10. 10. The New Buyer › Digital Native › Time Pressured › Free Education › Transparency Expectation › Collapse of Geography
    11. 11. TWO MARKETING MODELS VS.
    12. 12. Traditional Model of Trust 1 You meet someone 2 You develop a relationship 3 They trust you 4 You get a new client
    13. 13. New Model of Trust 1 Someone finds you for a reason 2 Your work is helpful and valuable 3 They trust you 4 You get a new client
    14. 14. Communication Ecosystem: Web, social, mobile, searchSource: http://www.edelmandigital.com/2012/06/26/from-islands-to-ecosystem/
    15. 15. Online Tool Effectiveness
    16. 16. The Content Marketing Model
    17. 17. Inside Online Marketing
    18. 18. How Do You Get Your Best Work?relationships and word of mouth
    19. 19. Listen before you talk
    20. 20. Seven Big Picture Points
    21. 21. Social networking is about cultivating a morepowerful online persona
    22. 22. Complimentary Online Review  What we’ll cover: – Your current online activities – Suggestions for improvement – New strategies to consider Contact LexBlog: Contact Hinge: kpm@lexblog.com lfrederiksen@hingemarketing.com
    23. 23. Thank you! Questions? Lee Frederiksen, Ph.D. Connect with Hinge Managing Partner, Hinge Marketing lfrederiksen@hingemarketing.com www.hingemarketing.com/blog www.twitter.com/HingeMarketing www.hingemarketing.com www.facebook.com/HingeMarketing 703.391.8870 www.linkedin.com/companies/Hinge Kevin McKeown, Esq. Connect with LexBlog President, LexBlog, Inc. kpm@lexblog.com http://www.leadershipcloseup.com/ lxbn.lexblog.com https://twitter.com/kevinmckeown kevin.lexblog.com www.lexblog.com services.lexblog.com 206.890.6858 twitter.com/LXBN facebook.com/TheLexBlogNetwork

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