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Blogging for Clients Webinar Co-hosted by Kevin McKeown of LexBlog & Hinge Marketing on 8/1/12
Blogging for Clients Webinar Co-hosted by Kevin McKeown of LexBlog & Hinge Marketing on 8/1/12
Blogging for Clients Webinar Co-hosted by Kevin McKeown of LexBlog & Hinge Marketing on 8/1/12
Blogging for Clients Webinar Co-hosted by Kevin McKeown of LexBlog & Hinge Marketing on 8/1/12
Blogging for Clients Webinar Co-hosted by Kevin McKeown of LexBlog & Hinge Marketing on 8/1/12
Blogging for Clients Webinar Co-hosted by Kevin McKeown of LexBlog & Hinge Marketing on 8/1/12
Blogging for Clients Webinar Co-hosted by Kevin McKeown of LexBlog & Hinge Marketing on 8/1/12
Blogging for Clients Webinar Co-hosted by Kevin McKeown of LexBlog & Hinge Marketing on 8/1/12
Blogging for Clients Webinar Co-hosted by Kevin McKeown of LexBlog & Hinge Marketing on 8/1/12
Blogging for Clients Webinar Co-hosted by Kevin McKeown of LexBlog & Hinge Marketing on 8/1/12
Blogging for Clients Webinar Co-hosted by Kevin McKeown of LexBlog & Hinge Marketing on 8/1/12
Blogging for Clients Webinar Co-hosted by Kevin McKeown of LexBlog & Hinge Marketing on 8/1/12
Blogging for Clients Webinar Co-hosted by Kevin McKeown of LexBlog & Hinge Marketing on 8/1/12
Blogging for Clients Webinar Co-hosted by Kevin McKeown of LexBlog & Hinge Marketing on 8/1/12
Blogging for Clients Webinar Co-hosted by Kevin McKeown of LexBlog & Hinge Marketing on 8/1/12
Blogging for Clients Webinar Co-hosted by Kevin McKeown of LexBlog & Hinge Marketing on 8/1/12
Blogging for Clients Webinar Co-hosted by Kevin McKeown of LexBlog & Hinge Marketing on 8/1/12
Blogging for Clients Webinar Co-hosted by Kevin McKeown of LexBlog & Hinge Marketing on 8/1/12
Blogging for Clients Webinar Co-hosted by Kevin McKeown of LexBlog & Hinge Marketing on 8/1/12
Blogging for Clients Webinar Co-hosted by Kevin McKeown of LexBlog & Hinge Marketing on 8/1/12
Blogging for Clients Webinar Co-hosted by Kevin McKeown of LexBlog & Hinge Marketing on 8/1/12
Blogging for Clients Webinar Co-hosted by Kevin McKeown of LexBlog & Hinge Marketing on 8/1/12
Blogging for Clients Webinar Co-hosted by Kevin McKeown of LexBlog & Hinge Marketing on 8/1/12
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Blogging for Clients Webinar Co-hosted by Kevin McKeown of LexBlog & Hinge Marketing on 8/1/12

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Topics include: …

Topics include:
-Social media strategy and tools like blogs, etc.
-Economic impact of online marketing on firm growth and profitability
-Appropriate expectations for blogging and social media
-How social networking is being used to build relationships and drive word-of-mouth
-Leveraging or repurposing your work product to maximize time and create efficiencies
-Recommended strategies and tools you can use

Published in: Technology, Business
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  • Transcript

    • 1. Follow Hinge:Blogging for Clients: @HingeMarketingHow Online Relationships Lead Subscribe to our Blog:to Real World Clients Hingemarketing.com/blog
    • 2. Today’s Hashtag › Chat live on Twitter: #blog4clients
    • 3. Meet the Presenters Lee Frederiksen, Ph.D.www.hingemarketing.com/newbook Managing Partner, Hinge Marketing lfrederiksen@hingemarketing.com Linkedin: in/leefrederiksen About Hinge:www.spiralingupbook.com Hinge is a leading branding and marketing firm for professional services. Our variety of services include research, strategy and creative. We also specialize in online marketing.
    • 4. Meet the Presenters Kevin McKeown, Esq. President, LexBlog, Inc. kpm@lexblog.com Twitter: @kevinmckeown Linkedin: in/kevinmckeownhttp://www.leadershipcloseup.com/ About LexBlog: LexBlog was one of the first companies to embrace and advocate social media technology as a practice development tool for attorneys. Today, LexBlog is helping more than 7,000 lawyers & other professionals create powerful, robust online identities that enhance reputations and ultimately help generate more work.
    • 5. Agenda› The economic case for online marketing› How trust is developed online› Developing your strategy and tools› Implementing your plan
    • 6. New Study for Professional Services 500 firms 20 319 average employees Top Experts $53,929,835 average revenue
    • 7. Online Leads Drive Growth
    • 8. Online Leads Drive Profit
    • 9. Key Statistic › 78% of Executive-level buyers go online to search for outside legal, accounting & consulting professionals. Source: Greenfield BelserLaw Perspective › 40% of legal professionals surveyed said blogging & social networking initiatives have already helped their firms bring in new work. Source: ALM Legal Intelligence › 55% of in-house counsel say a law firms blog influences hiring decisions. Source: InsideCounsel, Zeughauser & Greentarget › 84% of in-house counsel perceive law blogs as credible. Source: InsideCounsel, Zeughauser & Greentarget
    • 10. The New Buyer › Digital Native › Time Pressured › Free Education › Transparency Expectation › Collapse of Geography
    • 11. TWO MARKETING MODELS VS.
    • 12. Traditional Model of Trust 1 You meet someone 2 You develop a relationship 3 They trust you 4 You get a new client
    • 13. New Model of Trust 1 Someone finds you for a reason 2 Your work is helpful and valuable 3 They trust you 4 You get a new client
    • 14. Communication Ecosystem: Web, social, mobile, searchSource: http://www.edelmandigital.com/2012/06/26/from-islands-to-ecosystem/
    • 15. Online Tool Effectiveness
    • 16. The Content Marketing Model
    • 17. Inside Online Marketing
    • 18. How Do You Get Your Best Work?relationships and word of mouth
    • 19. Listen before you talk
    • 20. Seven Big Picture Points
    • 21. Social networking is about cultivating a morepowerful online persona
    • 22. Complimentary Online Review  What we’ll cover: – Your current online activities – Suggestions for improvement – New strategies to consider Contact LexBlog: Contact Hinge: kpm@lexblog.com lfrederiksen@hingemarketing.com
    • 23. Thank you! Questions? Lee Frederiksen, Ph.D. Connect with Hinge Managing Partner, Hinge Marketing lfrederiksen@hingemarketing.com www.hingemarketing.com/blog www.twitter.com/HingeMarketing www.hingemarketing.com www.facebook.com/HingeMarketing 703.391.8870 www.linkedin.com/companies/Hinge Kevin McKeown, Esq. Connect with LexBlog President, LexBlog, Inc. kpm@lexblog.com http://www.leadershipcloseup.com/ lxbn.lexblog.com https://twitter.com/kevinmckeown kevin.lexblog.com www.lexblog.com services.lexblog.com 206.890.6858 twitter.com/LXBN facebook.com/TheLexBlogNetwork

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