This document summarizes a webcast on marketing to new travelers in Asia. It discusses findings from an ACCOR business travel survey that found 26% of business travelers in Asia Pacific are women, with an average of 7 trips taken mainly to countries like Australia, China, Singapore, and Thailand. Women business travelers were less likely to travel for sales and valued location safety when choosing hotels. They also tended to book online and leave reviews. The document then discusses mobile trends in Japan, with half of searches and a growing percentage of hotel bookings coming from mobile. It outlines the growth of low-cost carriers in Japan and opportunities in the travel market. Social media landscapes in Asia are also reviewed, including the prominence of Facebook and China's

1. Marketing to the new
traveller in Asia
Webcast
August 29, 2012

2. Kevin May Siew Hoon Yeoh Gene Quinn
Tnooz Web In Travel Tnooz
Editor & Co-moderator Founder & Co-moderator CEO & Producer

3. Welcome
Nino Gruettke
ITB Asia
Executive Director

4. Panelists
Emilie Couton Mario Jobbe Kei Shibata
ACCOR Asia Pacific Circos Brand Karma Co-founder & CEO
Director, Hotel Solutions Co-founder Venture Republic

5. Poll no. 1

6. CHINA: 16%
HONG KONG: 27%
INDIA: 6%
THAILAND: 41%
MALAYSIA: 22%
SINGAPORE: 23%
INDONESIA: 20%
26% women
AUSTRALIA: 33%
business travellers
in Asia Pacific NEW ZEALAND: 33%
% of women Business
Travelers
2012 ACCOR Business Travel Research

7. An average of 7 trips
taken mainly to…
1. Australia (24%)
2. China (23%)
3. Singapore (22%)
4. Thailand (20%)
5. Hong Kong (16%) % of women travelling
to…
2012 ACCOR Business Travel Research

8. Women business travelers less
likely to travel for
Sales purpose
2012 ACCOR Business Travel Research

9. Location & Safety:
key differentiators when choosing an
hotel
2012 ACCOR Business Travel Research

10. Women Business travelers
more likely to
book through OLTAs
2012 ACCOR Business Travel Research

11. Women business travelers booking online for
convenience, offers and
overall picture of the hotel
2012 ACCOR Business Travel Research

12. 56% of women business
travelers post reviews online
2012 ACCOR Business Travel Research

13. When having a negative
experience,
more likely to
leave a
comment card or a post
2012 ACCOR Business Travel Research

14. Poll no. 2

15. Tnooz-WIT-ITB Webcast - Aug. 29, 2012
"Marketing to the New Traveller in Asia”
Mobile and Japan
Venture Republic Inc.
Co-Founder & CEO
Kei Shibata
15 Copyright (c) 2012 Venture Republic, Inc. All Rights Reserved

16. Japan - 1 out of 2 Searches is already from Mobile
Search Queries by
Device (Jun 2012)
PC 51%
Mobile 49%
(WAPs 12 / Smartphones 37)
By Google Japan
16 Copyright (c) 2012 Venture Republic, Inc. All Rights Reserved

17. Global 3G Penetrations: Japan : “95%”
By Mary Meeker “INTERNET TRENDS” May 30,2012
17 Copyright (c) 2012 Venture Republic, Inc. All Rights Reserved

18. Global Smartphone Penetrations
The Forecast of World Smartphone Penetrations (2012→2016)
USA
UK
Germany
France
Japan
China
India
Indonesia
Malaysia
Vietnam
Brazil
South Africa
By Seed Planning Jul 26,2012
18 Copyright (c) 2012 Venture Republic, Inc. All Rights Reserved

19. Travel Business through Mobile – How Important It is Now?
% of Domestic Hotel Bookings % of Traffic through Mobile
via Mobile
Full Year 2011 As of July 2012
By Kankokeizai News Jan 5,2012
19 Copyright (c) 2012 Venture Republic, Inc. All Rights Reserved

20. Global Travel Consumptions (*)
Travel Consumptions(*) in 2009
Japan ≒ USD 318.99 billion
Canada
Finland
U.S.A
Sweden
Switzerland
Germany
Norway
U.K.
Australia
France
New Zealand
Austria
Spain
China ★中国’13見込み (USD 105.0billion)
★Estimated by PhoCusWright for 2013
India ★インド’13見込み (USD24.0 billion)
(*) Includes transportation, accommodation, foods & drinks, souvenirs,
and admission fees to attractions.
By Ministry of Land, Infrastructure,Transport and Tourism
20 USD/JPY 80.0

21. Travel Market in Japan - 2012 : The Year 1 of LCC Revolution
21

22. LCC’s Impact on Japan – Enormous Opportunities Ahead
Japan
Japan
Japan
Japan
【Toll Fees Per KM】
by Japan Road Association
By CAPA, Peter Harbison “WIT Japan”
22

23. Poll no. 3

24. The Social Media Landscape for Travel
Pure Review eCommerce
Sites Sites
Social Blogs & BBS
Networks / Forums

25. Facebook: Top Countries in Asia
Source: Facebook; Stats as of 30 June 2012

26. Behind the Great Firewall: Weibo

27. Q&A

28. Thank you!

29. Thank you!
Send questions to Kevin May, kevin@tnooz.com
Webcast replay and slide presentation available at www.tnooz.com
For WIT information, www.webintravel.com
For ITB Asia information, www.itb-asia.com