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Land Based
Gambling’s
Adoption Of
Social Games




Kevin Flood
kflood@gameinlane.com
CEO
Gaminlane
           Gameinlane, Inc. 2013
Land Based Gambling Operators
Adopting Social Games
 Casino
 Lottery
 Horse   And Dog Racing




                           Gameinlane, Inc. 2013
Where Are They
 USA
 Europe
 Asia




                 Gameinlane, Inc. 2013
Why Are They Adopting Social
Games?
 Experimentation   With Medium
 Branding Of Land Based Operations
 Preparation For Internet Gambling
 Standalone Businesses(Virtual Currency)
 Social Marketing Channel
 Acquire Land Based Players
 Establish Social Media Brand


                                  Gameinlane, Inc. 2013
Targeted Social Networks
 Facebook
 Twitter
 Renren
 CyWorld
 Mixi
 Tencent




                    Gameinlane, Inc. 2013
Tips For Success
 Differentiate Your Games(experiment)
 Launch Games For The Social Network
 Localize The Game Look And Feel
 In-Game Branding
 Fun And Casual
 Exploit Social Components(Graph)
 Change Games Often


                                 Gameinlane, Inc. 2013
Trending Social Casino
 Virtual
       World Gambling Merging
 Combining Slots And Table Games
 Games Build Specifically For Social Graph
 Demographic Targeted Games




                                  Gameinlane, Inc. 2013
What Is Gameinlane Doing?
 Building  Social Games For Land Based
  Operators
 Developing Social Gaming Strategy For
  Land Based Gambling Operators
 Partnering With Social Game Developers
 Advising Social Game Developers
 Experimental Social Gaming Models
 All Relationships Are Confidential!!

                                 Gameinlane, Inc. 2013
Gameinlane Relationship
 Social  Game Developer
 Review Of Social Casino Games
 Optimizing Social Games
 Assist In Partner Relationships
     (Land Based      Social Casino)
 Improve   Social Game Monetization



                                    Gameinlane, Inc. 2013
Gameinlane Contact Info
 +1415-377-4785
 Email: kflood@gameinlane.com
 Web :www.gameinlane.com
 Blog:.kevinflood.blogspot.com




                                  Gameinlane, Inc. 2013

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Land based gambling and social games

  • 1. Land Based Gambling’s Adoption Of Social Games Kevin Flood kflood@gameinlane.com CEO Gaminlane Gameinlane, Inc. 2013
  • 2. Land Based Gambling Operators Adopting Social Games  Casino  Lottery  Horse And Dog Racing Gameinlane, Inc. 2013
  • 3. Where Are They  USA  Europe  Asia Gameinlane, Inc. 2013
  • 4. Why Are They Adopting Social Games?  Experimentation With Medium  Branding Of Land Based Operations  Preparation For Internet Gambling  Standalone Businesses(Virtual Currency)  Social Marketing Channel  Acquire Land Based Players  Establish Social Media Brand Gameinlane, Inc. 2013
  • 5. Targeted Social Networks  Facebook  Twitter  Renren  CyWorld  Mixi  Tencent Gameinlane, Inc. 2013
  • 6. Tips For Success  Differentiate Your Games(experiment)  Launch Games For The Social Network  Localize The Game Look And Feel  In-Game Branding  Fun And Casual  Exploit Social Components(Graph)  Change Games Often Gameinlane, Inc. 2013
  • 7. Trending Social Casino  Virtual World Gambling Merging  Combining Slots And Table Games  Games Build Specifically For Social Graph  Demographic Targeted Games Gameinlane, Inc. 2013
  • 8. What Is Gameinlane Doing?  Building Social Games For Land Based Operators  Developing Social Gaming Strategy For Land Based Gambling Operators  Partnering With Social Game Developers  Advising Social Game Developers  Experimental Social Gaming Models  All Relationships Are Confidential!! Gameinlane, Inc. 2013
  • 9. Gameinlane Relationship  Social Game Developer  Review Of Social Casino Games  Optimizing Social Games  Assist In Partner Relationships  (Land Based Social Casino)  Improve Social Game Monetization Gameinlane, Inc. 2013
  • 10. Gameinlane Contact Info  +1415-377-4785  Email: kflood@gameinlane.com  Web :www.gameinlane.com  Blog:.kevinflood.blogspot.com Gameinlane, Inc. 2013