1. Colour The main colour in the advertisement is red. The background is mainly bright red. The colour red has been chosen because it is a powerful colour. It is bright so it stands out, and grabs your attention. The colour red would attract the target audience because teenagers and young adults want to feel powerful and have the attention. Maslow’s theory suggests the need for attention and for affiliation or friendship. Image denotation and connotation In this advertisement it has many images, such as teddies, buses and rainbows. The teddies suggest comfort and affectionate. The buses suggest socializing. The rainbows suggest luck, and that things are getting better. These images would attract the target audience because they are bright and imaginative, and show all different needs. Slogan The slogan in this advertisement is: ‘ Open up to the Coke side of life’. This slogan suggests that when you drink coke, your life will be better. This slogan would attract the target audience because teenagers and young adults want to be the best in life. Logo/Font The logo for this advertisement is the word ‘Coke’ written in bold red writing. The logo is plain and is easy to remember. The writing of it is soft and round. The outside of the logo is simple and white writing. The product is something that would make people feel comfortable, laid back and refreshed. Product The product is the drink Coke. Because of the font we know that it is Coca Cola. We can recognise this from Coke because it is a popular drink. It attracts the target audience because it is such a popular drink, it shows you would be popular from drinking it to. Maslow's theory suggest the need for affiliation or friendship. Brand name The brand name of this product is ‘Coca Cola’ however on the advertisement it just says ‘Coke’. By not using the full name of this product, it shows that Coca Cola is a very popular drink, and can be recognised, by just a shorter version of the name. This would make the target audience feel like they would become more popular from drinking ‘Coke’ as the actual product itself is very popular. Language The language is emotive. It suggests that when you drink coke you will have a fulfilled life. Most teenagers and young adults want a fulfilled life, and want to live life to the best they can, so by the language, they will be more persuaded to drink coke. Audience The target audience for this product is young adults & children. It has bright colours, imaginative images and a catchy slogan. Kerrie