Ok, perhaps I should say that differently. The concept of a stakeholder is problematic. Technically, a stakeholder is anyone who impacts or is impacted by an organization’s actions or products. That definition of a stakeholder isn’t very helpful if you’re trying to differentiate between customers, users, and those internal folks who have an interest in your product. To keep things straight, I apply the term stakeholders to that third group specifically. Stakeholders play a big part in internal products, so you can’t ignore your stakeholders and you can’t focus solely on them either. Join Kent McDonald in this Ask Me Anything session focused on working with stakeholders. Kent has spent more years than he cares to admit working with all different types of stakeholders, and now he’d like to answer your questions and (hopefully) help you avoid some of the mistakes he’s made along the way. So bring your questions about working with stakeholders and Kent will answer them. Anything he doesn’t get a chance to answer during the session he’ll follow up with answers after the session. Learning Objectives: Some questions we will most certainly address: How to know if you’re dealing with a customer, a user, or stakeholder and why that’s important How to identify the stakeholders you need to deal with and how you should deal with them How to keep your stakeholders up to speed on what you’re up to.

1. Stakeholders Are Problematic
Kent J. McDonald
kent@kbp.media
@kbpmedia
www.kbp.media/go/atx-badd/

2. Are you dealing with a
customer, a user, or a
stakeholder?

3. Customer, User, or Stakeholder?
Usersstakeholders
customers
People who give
your organization
money in exchange
for products and
services
People who use
your product
those internal folks
who have an interest
in your product

4. Why does it matter?

5. Balance Needs
Customers
stakeholders

6. How do you identify
the stakeholders you
need to deal with?

7. Context Diagram

8. How should you deal
with those
stakeholders?

9. Stakeholder Map

10. How do you keep your
stakeholders up to
speed on what you’re
up to?

11. Parking Lot Diagram

12. What questions
do you have?

13. Kent J McDonald
kent@kbp.media
@kbpmedia
www.kbp.media/go/atx-badd/
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