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Examining the
Product Owner Role
Kent J. McDonald
@beyondreqs
www.kbp.media/product-owner
Agenda
A brief history
What do Product Owners Do?
Where do Product Owners Fit?
Do we need Product Owners?
A Brief History
What do Product
Owners Do?
Outcome over Output
OUTCOME
OUTPUT
Build Shared Understanding
Make Sure Decisions are Made
Where do Product Owners Fit?
Common
Product Ownership models
Prod
Mgr
/PO
Delivery
Team
Prod
Mgr PO Delivery
Team
Prod
Mgr
BA
Delivery
Team
Business
IT or Product
Development
Customers
Source:Todd Little
Prod
Mgr
BA
Delivery
Team
PO
Product Manager is
the Product Owner
PM
/PO
Common
Product Ownership models
Prod
Mgr
/PO
Delivery
Team
Prod
Mgr PO
Delivery
Team
Prod
Mgr
BA
Delivery
Team
Business
IT or Product
Development
Customers
Source:Todd Little
Prod
Mgr
BA
Delivery
Team
PO
Product Manager and
Product Owner
Product
Manager
Product
Owner
Common
Product Ownership models
Prod
Mgr
/PO
Delivery
Team
Prod
Mgr PO
Delivery
Team
Prod
Mgr
BA
Delivery
Team
Business
IT or Product
Development
Customers
Source:Todd Little
Prod
Mgr
BA
Delivery
Team
PO
Product Manager and
Business Analyst
Product
Manager
Business
Analyst
Common
Product Ownership models
Prod
Mgr
/PO
Delivery
Team
Prod
Mgr PO
Delivery
Team
Prod
Mgr
BA
Delivery
Team
Business
IT or Product
Development
Customers
Source:Todd Little
Prod
Mgr
BA
Delivery
Team
PO
Product Manager, Product Owner,
and Business Analyst
Product
Manager
Product
Owner
Business
Analyst
Do we need
Product Owners?
Product
Ownership
Product
Owner>
If you remember nothing else…
Make sure
decisions are made
19
Product Ownership
> Product Owner
Outcome over
Output
Build a Shared
Understanding
Photo Credits
Slide Photo
A Brief History bigstock-Super-manager-76947329.jpg
What do Product Owners Do? https://unsplash.com/@cathrynlavery
Where do Product Owners Fit? https://unsplash.com/@alejandroescamilla
Do we need Product Owners? https://unsplash.com/@punttim
If you remember nothing else https://unsplash.com/@dnmgns
Photo Credits https://unsplash.com/@chancema
Kent McDonald
kent@kbp.media
@beyondreqs
www.kbp.media/product-owner

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Examining the Product Owner Role

Editor's Notes

  1. Presentation description
  2. Photo Credit: bigstock-Super-manager-76947329.jpg The term introduced by Scrum Product Director Sponsor Product Manager Business Analyst On site customer
  3. Photo Credits: https://unsplash.com/@cathrynlavery
  4. Photo Credits: https://unsplash.com/@alejandroescamilla
  5. Example: Agile Alliance First Row – Biz Leader is the Product Owner Biz Leader/PO Setting Roadmap Prioritization Story Writing Story Clarification
  6. Example: Veritas/DocuTAP Second Row – Product Owner reports to the Biz Leader Biz Leader responsible for: Setting roadmap; global prioritization Product Owner responsible for: Local prioritization, Story Writing, Story Clarification
  7. Example: Principal/Many internal IT organizations Third Row – Business Analyst Supports the Delivery Team Biz Leader responsible for: Setting roadmap; global prioritization PO responsible for: Local prioritization, Story Writing, Story Clarification (usually a BA)
  8. Photo Credit: https://unsplash.com/@punttim
  9. Photo Credit: https://unsplash.com/@dnmgns