If you've been dabbling in Search Engine Optimization (SEO), then you already know that social media is playing a bigger and bigger in ranking in the search engines. But if you’re like most people who haven’t really mastered SEO, you’re probably wondering how social media affects your search engine rankings.

1. THE IMPORTANCE OF SOCIALMEDIA FOR SEO
ORWHY IT’S IMPORTANT FOR SEO

2. If you've been dabbling in
Search Engine Optimization,
then you already know that
social media is playing a
bigger and bigger in ranking
in the search engines. But if
you’re like most people who
haven’t really mastered SEO,
you’re probably wondering
how social media affects
your search engine rankings.
More info on:
http://streamshare.com.au/seo/

3. There are basically two parts to doing
SEO work online optimization and offline
optimization. Online optimization is
related to the web pages. Offline
optimization, meanwhile, refers to link
building. Social media links are a new
type of link that the search engines
recognize.
More info on:
http://streamshare.com.au/seo/

4. Links for your content
on social media
networks like Facebook,
Twitter, LinkedIn,
Google, YouTube help
the search engines
decide which websites
should be ranked for
what keyword phrases.
More info on:
http://streamshare.com.au/seo/

5. For example, a link that's been shared so many
times on social media will have higher visibility in
the search engines because many have chosen to
share it. Make sure you promote your most powerful
content on social media to gain traffic, not only
from the search engines, but also from your social
media audience.
More info on:
http://streamshare.com.au/seo/

6. Within the last few years, the search
engines have become more into social
signals. But aside from being a factor in
the rankings, social signals also speeds
up how fast the content gets indexed.
So, if you have new content, just tweet
it. It will be indexed faster.
More info on:
http://streamshare.com.au/seo/

7. In order to make the most social
media links, you need to build a
real social media presence. Do
NOT buy fake Twitter or
Facebook followers, unless if you
are buying in order to index your
content. Of course, there are free
ways to go about it, like being
active in communities related to
your business.
More info on:
http://streamshare.com.au/seo/

8. What factors affect the value of a social media link?
The search engines usually consider several factors:
the number of social media shares, who is sharing
the content, and how many followers and friends
that content sharer has. Ideally, the one who is
sharing content should be the influencer in your
industry.
More info on:
http://streamshare.com.au/seo/

9. If you are still building your
content, the first thing you
need to do is to find the
influencers in your industry
the ones who have a lot of
followers and are actively
engaging their followers.
Make contact with them, but
first create content and offer
an incentive to make them
take a look at your content.
More info on:
http://streamshare.com.au/seo/

10. Next, create a profile that is
filled up with relevant
information on your business.
Incorporate your company’s
name and your most relevant
keywords in your profile.
Make sure to also include
your company’s URL and
description.
More info on:
http://streamshare.com.au/seo/