Strategies in Career
Development Advising
for Creative Entrepreneurs
Ken Mattsson
Assistant Director, Alumni & Graduate
St...
Welcome!
Emerson College
• Founded in 1880 as
school of oratory by
Charles Wesley
Emerson
• Approximately 3,200
undergraduate and
9...
Academic Departments
• Visual & Media Arts
• Performing Arts
• Writing, Literature and
Publishing
• Marketing
Communicatio...
Who’s Ken?
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.
• Career & Professional Development
Consulting since 1996
• Primary Populations:
Creative Entrepreneurs
GLBT Community
What is a Creative
Entrepreneur?
Creative Entrepreneur
• An individual who works in a
field where something artistic
is produced, and must
manage all aspec...
Creative Entrepreneur
• Success is determined
through skillfully
managing creative and
business processes.
Creative Entrepreneur
• Usually needs to work
collaboratively to move
projects forward.
Creative Entrepreneur
Note:
Creative Expression is
usually more of a
motivator than money.
Types of Creative
Entrepreneurs
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompresso...
Career Needs
• Create interesting, innovative products and/or
services
• Get other people who have influence in their
fiel...
The Fallacy of the 5 Point
Career Development Plan
QuickTime™ and a
decompressor
are needed to see this picture.
Creative Career vs. Career
That Supports the Creative
Career
• Different from a
“Day Job”
• Gives not only
Financial Suppo...
Portfolio Career
• A career that is
intentionally
designed to have
numerous positions
that have pieces
that are less than
...
Portfolio Career
• Most creative careers are project
based and to be deemed
professional, one must have
numerous experienc...
Filling the Bucket Analogy
• Standard
Business
Career is like
filling a
container with
liquid
Filling the Bucket Analogy
• Creative
Career is like
filling a
container
with marbles
Becoming a Part of the Artistic
Professional Community
• To be seen as
credible in the
community, you
must be seen as
“one...
The Password
• Need to use the
correct vocabulary
for the industry,
including knowing
the titles of the jobs
in that field...
The Handshake
• Need to
demonstrate that
you have completed
the same trials that
they have (e.g.
skills, knowledge,
and ex...
Promoting Your Creative
Output/Getting Noticed as an
Artist
• Online
• Associations and
Conferences
• Teaching
Online Promotion
• Portfolio
• Online Communities
• LinkedIn
Associations & Conferences
• Professional Associations
• Events
Film Festivals
Play Readings
Writers Workshops
Teaching
• Individuals
• Institutions
Universities
Community Groups
Adult Education
Artistic Retreat Centers
Case Studies
Client #1 has produced and directed three
student films. Likes editing best, but also has
a screenplay. Wants to pursue fi...
Emerson College Career Services:
http://www.emerson.edu/career-services
Resonare Consulting:
http://www.resonare.com
The S...
Presentation & Handout
Available at
http://resonare.wordpress.com/cow
Thank You!
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Strategies in Career Development Advising for Creative Entrepreneurs

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Presentation at the Colleges of Worcester Consortium Career Development Day on 11-19-2010 in Framingham, Massachusetts, USA

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Strategies in Career Development Advising for Creative Entrepreneurs

  1. 1. Strategies in Career Development Advising for Creative Entrepreneurs Ken Mattsson Assistant Director, Alumni & Graduate Student Career Services, Emerson College Career & Professional Development Consultant, Resonare Consulting QuickTime™ and a decompressor are needed to see this picture.
  2. 2. Welcome!
  3. 3. Emerson College • Founded in 1880 as school of oratory by Charles Wesley Emerson • Approximately 3,200 undergraduate and 900 graduate students QuickTime™ and a decompressor are needed to see this picture.
  4. 4. Academic Departments • Visual & Media Arts • Performing Arts • Writing, Literature and Publishing • Marketing Communications • Journalism • Communication Sciences & Disorders • Communication Studies QuickTime™ and a decompressor are needed to see this picture.
  5. 5. Who’s Ken?
  6. 6. QuickTime™ and a decompressor are needed to see this picture.
  7. 7. QuickTime™ and a decompressor are needed to see this picture.
  8. 8. • Career & Professional Development Consulting since 1996 • Primary Populations: Creative Entrepreneurs GLBT Community
  9. 9. What is a Creative Entrepreneur?
  10. 10. Creative Entrepreneur • An individual who works in a field where something artistic is produced, and must manage all aspects of acquiring business opportunities.
  11. 11. Creative Entrepreneur • Success is determined through skillfully managing creative and business processes.
  12. 12. Creative Entrepreneur • Usually needs to work collaboratively to move projects forward.
  13. 13. Creative Entrepreneur Note: Creative Expression is usually more of a motivator than money.
  14. 14. Types of Creative Entrepreneurs QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and adecompressor are needed to see this picture.
  15. 15. Career Needs • Create interesting, innovative products and/or services • Get other people who have influence in their fields to actually experience these products and/or services and recommend them to others. • Develop Business and Career Management Skills
  16. 16. The Fallacy of the 5 Point Career Development Plan QuickTime™ and a decompressor are needed to see this picture.
  17. 17. Creative Career vs. Career That Supports the Creative Career • Different from a “Day Job” • Gives not only Financial Support, but also Time & Energy • Can be similar or different from Creative Career
  18. 18. Portfolio Career • A career that is intentionally designed to have numerous positions that have pieces that are less than full-time employment or are of a defined term of time.
  19. 19. Portfolio Career • Most creative careers are project based and to be deemed professional, one must have numerous experiences with different organizations in order to be seen as credible. • You don’t find a Creative Career on Monster.com (usually)
  20. 20. Filling the Bucket Analogy • Standard Business Career is like filling a container with liquid
  21. 21. Filling the Bucket Analogy • Creative Career is like filling a container with marbles
  22. 22. Becoming a Part of the Artistic Professional Community • To be seen as credible in the community, you must be seen as “one of them” • A member of the secret club QuickTime™ and a decompressor are needed to see this picture.
  23. 23. The Password • Need to use the correct vocabulary for the industry, including knowing the titles of the jobs in that field • Example: Key Grip, Foley Artist QuickTime™ and a decompressor are needed to see this picture.
  24. 24. The Handshake • Need to demonstrate that you have completed the same trials that they have (e.g. skills, knowledge, and experiences)
  25. 25. Promoting Your Creative Output/Getting Noticed as an Artist • Online • Associations and Conferences • Teaching
  26. 26. Online Promotion • Portfolio • Online Communities • LinkedIn
  27. 27. Associations & Conferences • Professional Associations • Events Film Festivals Play Readings Writers Workshops
  28. 28. Teaching • Individuals • Institutions Universities Community Groups Adult Education Artistic Retreat Centers
  29. 29. Case Studies
  30. 30. Client #1 has produced and directed three student films. Likes editing best, but also has a screenplay. Wants to pursue film industry. Client #2 has a novel and a number of short stories. Wants to write fiction as freelancer for magazines. Client #3 has designed sets for all plays during four years in high school and has been involved with theatre department performances. Also interested in costume design, but hasn’t had a lot of experience.
  31. 31. Emerson College Career Services: http://www.emerson.edu/career-services Resonare Consulting: http://www.resonare.com The Spirit-Work Connection Blog: http://resonare.wordpress .com Facebook: http://www.facebook.com/spiritworkconnection Twitter: http://www.twitter.com/kenmattsson
  32. 32. Presentation & Handout Available at http://resonare.wordpress.com/cow Thank You!
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