How to Actually Get Noticed on LinkedIn
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Learn how to get noticed on LinkedIn. Whether that's with your future employer or next sales lead. Get in front of the right person at the right time.
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How to Actually Get Noticed on LinkedIn
- 1. by Keegan Divant Marketer & Proud Geek How to Get Noticed on LinkedIn
- 2. First, let me ask you this… Is this LinkedIn appropriate?
- 4. What if you sell bikinis? Like Candice, Founder of BikiniLuxe.com
- 5. Different is better than better. -Sally Hogshead Talking about bikini’s on LinkedIn was different for Candice.
- 6. Unfortunately, many on LinkedIn will still feel it’s inappropriate. People reached out to Candice on Twitter to complain...
- 8. Often, when saying something that grabs attention, you’re also going to attract the haters. So, try to ignore the trolls.
- 9. It’s better to be looked over than overlooked. - Mae West
- 10. BUT You don’t have to be shocking or trying to push the envelope to gain attention...
- 11. Meet Lisa. Her message is that you should have a noble purpose when selling... Pretty tame compared to bikinis...
- 12. One of Lisa’s posts received 1.4 Mill views!
- 13. Lisa found a couple of ways to be different. First, you should have a noble purpose as to why you’re selling your product. Second, she’s talking about how awesome Millennials are when everyone else is hating on them.
- 14. I like to be different by being opinionated in areas where people think they should be uber-professional. It’s worked since I have gotten a few unsolicited invites to job interviews. One of those interviews lead to an accepted offer at a wonderful company.
- 15. I don’t have a million view post… yet. But I didn’t have to do anything grandiose to gain meaningful attention.
- 16. What’s Your Brand? What’s Your Message? What Makes You Different?
- 17. The final piece of the puzzle... USE LINKEDIN! Like, Share, Comment… Post random quotes to your feed… Write posts, or at the very least keep read other’s posts. Create SlideShares (This took less than an hour to make) Just use it.
- 18. Make sure to connect with me on LinkedIn! linkedin.com/in/keegans
Editor's Notes
- Talk about your background in sales and marketing. When it comes to your career, you have to market and sell your value to potential employers. LinkedIn is the perfect place to do that.
- Show of hands… who thinks this is appropriate for LinkedIn? But what if I change the context?
- This is CG, the owner of a high end bikini brand… Her target audience is women ages 25-35 with plenty of discretionary income. For her, it’s easy to find potential customers on LinkedIn. She’s gained tons of recognition on LinkedIn for promoting a carefree use of the platform….
- Plenty of people hate when others stray from the “norm.” I love Candice’s approach because she has leveraged that hate into publicity… She’s now contributed to magazines like Inc Magazine and Forbes.
- Candice easily got attention because she stood out…. Quote But, you don’t have to be shocking or risque to get attention….
- Lisa Earle McLeod gained attention by promoting a unique approach to selling. Selling with Noble Purpose…. Tame…. She still found a way to be different…..
- 1.4 Million views…. 8500 Likes 1500 comments This is the only post with traction like that! All other posts average 200 views… Why? It’s different….
- My brand…. A few years ago, I was a sales guy who loved technology…. I got an invite to interview while I wasn’t even looking for a job… No “looking for new opportunities” etc...
- What matters to you? Who’s your audience? Lawyers? Stay buttoned up... Why? Ask until you can’t ask why….