1207 RefreshSF Presentation

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SARAH’S STORY“ I need to feel safeand a place torefresh.” daughter + sister If I don’t ﬁnd a shelter, I just don’t. I just need private place to change, a wash cloth, a private place to shower and refresh. Page 3

PERSPECTIVEYou areprivilegedyou probably had a place towash in the last 48 hours...many of us in thiscity do not havethat luxury Page 4

THE PROBLEMWe sharethe samespaceThis effects all of us. Weshare the same space... and aswe lose our cleanliness, welose our dignity. Page 5

sfPROBLEMSan Francisco has very limitedpublic places with clean water forthe public to even wash their hands. Page 6

sfRefreshSF is a program predicated on the needto promote public health, build awareness ofhomelessness and encourage giving throughan easy to donate system.We believe that this ﬁrst step is in making the simple things such as access to a source of water tocleanse and refresh is the ﬁrst start in regaining personal dignity and mutual recognition of ourhumanity. Page 7

sf PROPOSED SOLUTION Public water stations. Featuring three conﬁgurations: 1). Decorative wash station, 2). functional wash station and ultimately 3). Dignity station with showers and access to laundry facilities VALUE Promote health and hygiene for all the community Page 8

sf CHALLENGE It is difﬁcult to get funding for public works projects. Homelessness and drug addiction are hot button issues and highly politicized. We know we need to address these problems but in order to achieve desired result we need to approach the topic creatively. Page 9

sf APPROACH Program funded through crowd sourcing A feel-good public awareness campaign Design-centric approach to implement water stations Page 10

sf APPROACH General public can donate via SMS, web opt-in or through counting their purchases made with participating payment instruments, merchants or payment processors. Page 11

sf REVENUE STREAMS Start-up, ongoing costs/Maintenance 1). private major donation/ partnership to get system running 2). Ongoing and easy donation plan for public “kickstarter” funding for community buy-in Page 12

PROGRAM STATUSProposed LocationsTenderloin National ForestGlideTBD pending space reportNext steps:Public pilot in tenderloin with “Homedepot” versionInterviewsVideo Page 13

PROGRAM SCHEDULE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBERMARKETING CONCEPT VIDEO & PR /KICKSTART FUNDING PRINT CAMPAIGN AND ONGOING FUNDINGUNIT DESIGN DESIGN LAUNCH 1ST STATION AT TNF ITERATE DESIGN LAUNCH 2ND STATION AT GLIDEFUNDINGIDENTIFY STRATEGIC PARTNERS DESIGN DONATION ENGINE LAUNCH Page 14

Team Stephanie Houston Aynne Valencia Raul San Naricso emotion.is Katie Crepeau Vivien Park Fumiko Docker Khadijah Roussi Dori Caminong Tansy Drake Scott Marinoff Giovanni Moraja Page 15

thank youContact: Aynne Valenciaaynnevalencia@gmail.com Page 16

PROGRAM TIMELINE duration start date end date JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBERRUN DIGITAL CAMPAIGNPRODUCE CONCEPT VIDEOCREATE PROMO MATERIALSRUN VIRAL CAMPAIGNENGAGE PUBLIC RELATIONSCITY OUTREACHBUS SHELTER ADVERTISINGPRINT/DISPLAY ADVERTISINGPARTNERSHIP IDENTIFICATIONALT. PAYMENT HANDLINGDEVELOP FUNDING ENGINEWASH STATION DESIGNWASH STATION IMPLEMENTATION SOCIAL MARKETING CAMPAIGN LAUNCH STATION 1 DEPLOYED PARTNERSHIP IDENTIFIED Page 17

PROGRAM TIMELINE duration start date end date JAN FEB MARCH APRIL MAY JUNE JULYRUN DIGITAL CAMPAIGNPRODUCE CONCEPT VIDEOCREATE PROMO MATERIALSRUN VIRAL CAMPAIGNENGAGE PUBLIC RELATIONSCITY OUTREACHBUS SHELTER ADVERTISINGPRINT/DISPLAY ADVERTISINGPARTNERSHIP IDENTIFICATIONALT. PAYMENT HANDLINGDEVELOP FUNDING ENGINEWASH STATION DESIGNWASH STATION IMPLEMENTATION SPACE SECURED STATION 2 DEPLOYED: PUBLIC PROGRAM LAUNCH Page 18

PROGRAM TIMELINE duration start date end date JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBERRUN DIGITAL CAMPAIGNPRODUCE CONCEPT VIDEOCREATE PROMO MATERIALSRUN VIRAL CAMPAIGNENGAGE PUBLIC RELATIONSCITY OUTREACHBUS SHELTER ADVERTISINGPRINT/DISPLAY ADVERTISINGCLIPPER CARD PARTNERSHIPALT. PAYMENT HANDLINGDEVELOP FUNDING ENGINEWASH STATION DESIGN Page 19

BUDGETMODULE DISCIPLINE LEAD /MATERIALS COSTRUN DIGITAL CAMPAIGN REFRESH SF REP (AYNNE VALENCIA) 1500.00PRODUCE CONCEPT VIDEO REFRESH SF REP, VIDEOGRAPHER, POST PRODUCTION 3500.00CREATE PROMO MATERIALS REFRESH SF REP, PRINTERS 5000.00RUN VIRAL CAMPAIGN REFRESH SF REP, PR AGENT 500.00ENGAGE PUBLIC RELATIONS REFRESH SF REP, PR AGENT TBDCITY OUTREACH REFRESH SF REP, TBD, LEGAL TBDBUS SHELTER ADVERTISING REFRESH SF REP, PRINTERS, MUNI AD PLACEMENT TBDPRINT/DISPLAY ADVERTISING REFRESH SF REP, PRINTERS, MUNI AD PLACEMENT TBDPARTNERSHIP IDENTIFICATION REFRESH SF REP, TBD TBDALT. PAYMENT HANDLING TBD TBDDEVELOP FUNDING ENGINE TBD TBD (DEPENDENCY ON PARTNER)WASH STATION A DESIGNERS (URBAN MATTERS), ENGINEER 12,000.00WASH STATION B DESIGNERS (URBAN MATTERS), ENGINEER 20,000ESTIMATED COST (VIRAL CAMPAIGN, WASH STATION INITIAL COST) 42,500.00 * Page 20

1207 RefreshSF Presentation

by kc_urbanmatters on Jul 27, 2012

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