3. SARAH’S STORY
“ I need to feel safe
and a place to
refresh.” daughter + sister
If I don’t find a shelter, I just don’t.
I just need private place to change, a wash
cloth, a private place to shower and refresh.
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5. THE PROBLEM
We share
the same
space
This effects all of us. We
share the same space... and as
we lose our cleanliness, we
lose our dignity.
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6. sf
PROBLEM
San Francisco has very limited
public places with clean water for
the public to even wash their hands.
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7. sf
RefreshSF is a program predicated on the need
to promote public health, build awareness of
homelessness and encourage giving through
an easy to donate system.
We believe that this first step is in making the simple things such as access to a source of water to
cleanse and refresh is the first start in regaining personal dignity and mutual recognition of our
humanity.
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8. sf
PROPOSED SOLUTION
Public water stations. Featuring three
configurations: 1). Decorative wash
station, 2). functional wash station
and ultimately 3). Dignity station with
showers and access to laundry
facilities
VALUE
Promote health and hygiene for all the community
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9. sf
CHALLENGE
It is difficult to get funding for public
works projects. Homelessness and
drug addiction are hot button issues
and highly politicized.
We know we need to address these
problems but in order to achieve
desired result we need to approach
the topic creatively.
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10. sf
APPROACH
Program funded through crowd sourcing
A feel-good public awareness campaign
Design-centric approach to implement water stations
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11. sf
APPROACH
General public can donate via SMS,
web opt-in or through counting their
purchases made with participating
payment instruments, merchants or
payment processors.
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12. sf
REVENUE STREAMS
Start-up, ongoing costs/Maintenance
1). private major donation/
partnership to get system running
2). Ongoing and easy donation plan
for public “kickstarter” funding for
community buy-in
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13. PROGRAM STATUS
Proposed Locations
Tenderloin National Forest
Glide
TBD pending space report
Next steps:
Public pilot in tenderloin with “Home
depot” version
Interviews
Video
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14. PROGRAM SCHEDULE
JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
MARKETING
CONCEPT VIDEO & PR /KICKSTART FUNDING PRINT CAMPAIGN AND ONGOING FUNDING
UNIT DESIGN
DESIGN LAUNCH 1ST STATION AT TNF ITERATE DESIGN LAUNCH 2ND STATION AT GLIDE
FUNDING
IDENTIFY STRATEGIC PARTNERS DESIGN DONATION ENGINE LAUNCH
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15. Team
Stephanie Houston Aynne Valencia Raul San Naricso
emotion.is
Katie Crepeau Vivien Park
Fumiko Docker Khadijah Roussi Dori Caminong Tansy Drake Scott Marinoff Giovanni Moraja
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17. PROGRAM TIMELINE
duration start date end date JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
RUN DIGITAL CAMPAIGN
PRODUCE CONCEPT VIDEO
CREATE PROMO MATERIALS
RUN VIRAL CAMPAIGN
ENGAGE PUBLIC RELATIONS
CITY OUTREACH
BUS SHELTER ADVERTISING
PRINT/DISPLAY ADVERTISING
PARTNERSHIP IDENTIFICATION
ALT. PAYMENT HANDLING
DEVELOP FUNDING ENGINE
WASH STATION DESIGN
WASH STATION IMPLEMENTATION
SOCIAL MARKETING
CAMPAIGN LAUNCH
STATION 1 DEPLOYED PARTNERSHIP IDENTIFIED
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18. PROGRAM TIMELINE
duration start date end date JAN FEB MARCH APRIL MAY JUNE JULY
RUN DIGITAL CAMPAIGN
PRODUCE CONCEPT VIDEO
CREATE PROMO MATERIALS
RUN VIRAL CAMPAIGN
ENGAGE PUBLIC RELATIONS
CITY OUTREACH
BUS SHELTER ADVERTISING
PRINT/DISPLAY ADVERTISING
PARTNERSHIP IDENTIFICATION
ALT. PAYMENT HANDLING
DEVELOP FUNDING ENGINE
WASH STATION DESIGN
WASH STATION IMPLEMENTATION
SPACE SECURED STATION 2 DEPLOYED: PUBLIC PROGRAM LAUNCH
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19. PROGRAM TIMELINE
duration start date end date JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
RUN DIGITAL CAMPAIGN
PRODUCE CONCEPT VIDEO
CREATE PROMO MATERIALS
RUN VIRAL CAMPAIGN
ENGAGE PUBLIC RELATIONS
CITY OUTREACH
BUS SHELTER ADVERTISING
PRINT/DISPLAY ADVERTISING
CLIPPER CARD PARTNERSHIP
ALT. PAYMENT HANDLING
DEVELOP FUNDING ENGINE
WASH STATION DESIGN
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20. BUDGET
MODULE DISCIPLINE LEAD /MATERIALS COST
RUN DIGITAL CAMPAIGN REFRESH SF REP (AYNNE VALENCIA) 1500.00
PRODUCE CONCEPT VIDEO REFRESH SF REP, VIDEOGRAPHER, POST PRODUCTION 3500.00
CREATE PROMO MATERIALS REFRESH SF REP, PRINTERS 5000.00
RUN VIRAL CAMPAIGN REFRESH SF REP, PR AGENT 500.00
ENGAGE PUBLIC RELATIONS REFRESH SF REP, PR AGENT TBD
CITY OUTREACH REFRESH SF REP, TBD, LEGAL TBD
BUS SHELTER ADVERTISING REFRESH SF REP, PRINTERS, MUNI AD PLACEMENT TBD
PRINT/DISPLAY ADVERTISING REFRESH SF REP, PRINTERS, MUNI AD PLACEMENT TBD
PARTNERSHIP IDENTIFICATION REFRESH SF REP, TBD TBD
ALT. PAYMENT HANDLING TBD TBD
DEVELOP FUNDING ENGINE TBD TBD (DEPENDENCY ON PARTNER)
WASH STATION A DESIGNERS (URBAN MATTERS), ENGINEER 12,000.00
WASH STATION B DESIGNERS (URBAN MATTERS), ENGINEER 20,000
ESTIMATED COST (VIRAL CAMPAIGN, WASH STATION INITIAL COST) 42,500.00 *
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Something we all have the privilege of doing every day. \n
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"Just know that our goal is to not have to depend on the largesse of others indefinitely. Because while profit, pursued above all else, is disastrous, income pursued responsibly, subjugated to higher principles, pursued down there safely in third place, can give an organization the power to do what is right, even when no one else agrees.\n
