growth hacking: digital strategy for startups & SMEs to take on marketing goliaths

1. 1copyright © buzzquotient.com8/14/2013
punching above one's weight class
what’s your bq?
growth hacking:
digital strategy for startups & SMEs
to take on marketing goliaths

2. copyright © buzzquotient.com 28/14/2013
growth hacker
• entrepreneur, growth hacker, digital evangelist
• www.buzzquotient.com
• www.bhaskarthakur.com
• content based on my learnings in growing the user-base and topline of online startups/
small businesses in the last 3 years.
• < 140

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agenda
wtf is growth hacking ?
top 10 learning from success and failures
24 commandments of growth hacking
questions

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#growth hacking?

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inbound flow

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#growth hack lessons

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#learning 1
product- the good , the bad, the ugly

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#learning 2
growth is elusive, not exclusive

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#learning 3
emotions/ assumptions- fuckups

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#learning 4
get customers then build the product

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#learning 5
don’t make them think!

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#learning 6
data to challenge/ support assumptions

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#learning 7
balls to challenge data!

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#learning 8
growth is meaningless without retention!

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#learning 9
talk the customers language

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#learning 10
one size does not fit all

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# 24 commandments
though shall..

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hack comes in 3 flavors –
seed, scale and what the hack!

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seed hacks!

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#commandment 1 - organic search
# plan top down
# automate SEO (hack)
# leverage every piece of data

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#commandment 2 - blog
# contextual
# actionable
# shareable
# trending

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#commandment 3 – landing page
# who, what ?
# CTA, flow
# engagement
# test- visual optimizer (hack)

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#commandment 4 – pricing page
# never too early to charge
# charge more than you think
# help decide (hack)
# incentivize pre-payment

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#commandment 5 – share-ability
# make it easy to
# engage
# share
# embed

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#commandment 6 – frictionless
# make sharing seamless:
# with APIs
# across platforms

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#commandment 7 – get social
# content awesomeness!
# understand your fans
# use hooks (hack)
# contribute

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#commandment 8 – early adopters
# early adopters are brutal
# learn
# engage
# retain (hack)

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# commandment 10 – infographic
# numbers
# facts
# engage

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scale

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# commandment 11 – guest blogging
# write for your audience
# find a larger relevant platform
# get published (hack)
# engage

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# commandment 12 – influencers
# reach out
# incentivize
# give them cool tools (hack)
# ego massage

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# commandment 13 – incentive to use
# dropbox give you few mbs
storage space when you show
your love

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# commandment 14 : user (sales) force
# dropbox give you 16 gbs to
invite friends.

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# commandment 15 – paid search
# kw research
# negative kw
# geo
# test

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# commandment 16 – distribution
# channel tweaks
# awesomeness
# original
# researched

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# commandment 17 – webinars
# share your
# experience
# learning
# hacks

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# commandment 18 – remarketing
# recall
# display
# search
# dynamic (hack)

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what the hack!

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# commandment 19 – celebrity
# tweet
# blog
# review …
# $$$$$$

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# commandment 20 – ‘aha’ moment
# fb: 7 friends in 10 days
# zynga: someone came back one day after sign-up
# twitter: one a user follows 30 people
# dropbox: at least 1 file in one folder

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# commandment 21 – workflows
# home page - nudge
# sign-up – profile completion
# abandoned cart- reminder/ discount
# user: evangelist

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# commandment 22- press helps
# news
# opinion
# category editor (hack)

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# commandment 23 – blend
# yammer blended
# inbound
# traditional

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# commandment 24 – innovate
# your hack ?

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