WELL ORGANIZED PRESENTATION ON FAST FOOD SECTOR ABOUT BANGLADESHI FAST FOOD

1. Welcome To Pitha Hut

2. Members of group

3. Executive Summery
 Replace the ongoing fast foods by our Bangladeshi pithas.
 Business name is ‘pitha hut’
 There is a huge field to make a market of this type of foods
in Bangladesh
 Defined competitor’s strategies
 Created a great opportunity for investors who seeks new
innovative business ideas and plans
 Provide a better quality food habit and to move people
from junk tastes to a healthy taste

4. Business Information
 Serve many types of pithas
 Sweet pithas and chilly pithas
 Spicy pithas and deshi fluid items
 It will compete with fast food items
 Promotional programs will only say – 'eat better,
live longer'.

5. Target Market
Target market is general people e.g. students,
corporate workers &middle level people.

6. The Industry Analysis
• Adding a new product line into this industry
• It won’t be difficult to catch the maturity
because there is less number of competitors in
this industry
• Financially strong to run such type of business
in this market
• Launching with diversified product lines
• Easily go to a top position in the fast food
market

7. Market Analysis
Measuring the potentiality and the risk of a new
business we need to make the proper use SWOT
analysis

8. SWOT Analysis

9. Strengths
• deal with the seasonal Bangladeshi food which is in
our language known as 'Pitha'.
• Traditionally we have many seasonal pitha
• ingredients which are achievable and cheaply in
comparison
• offering food of diversified taste with a cheap price
n healthy
• specialized skill is needed for making these food

10. Weaknesses
• Pithas which are available in winter cannot be made in
summer
• Ingredients come from natural resources we have to get
those things from rural or sub-rural areas.
• Need to have strong chain of suppliers and to maintain
them we have to spend a lot that will certainly minimize
the profit.
• Diversity of taste can be weakness in a sense

11. Opportunities:
• sources are not very healthy and no brand name
in this field, which name can assure them about
the standard and the nutrition of the food.
• people are much more health conscious
• trying to leave those fast food with high
cholesterol
• have no substitute product to take
• will get more attraction to these pitha

12. Threats
• Existing fast food shops are major competitors
• Existing product line are already capture the major
portion of market.
• time, money, people, and efforts are needed to gain
their market share
• Big portion of target market is engaged with other
restaurant food

13. Competitiveness Analysis
Competitive
rivalry within
an industry
Threat of
new
entrants
Threats
bargaining
power of
buyers
Threat of
substitute
product:
Threats
bargaining
power of
suppliers
We have analyzed the current market situation
by the five factor model of Michael Porter.
Identified the competitiveness of the target
market and evaluate the appropriateness to
enter in to a business.

14. • Pizza Hut, KFC, Domino's pizza, Sizzle etc.
• conventional local food we don't have such type of
competitor.
• stable business because it is related with appetite

15. In food business new entrants are always
available, but if we can build ours as a brand
name and gain the major portion of the
market share we will certainly be able to
avoid the threat of the new entrants.

16. • In this field we don't have real substitute
products. Sweet industry such as our 'Dairy
industry' can be substitute product. But as
those are not our real substitute product, it is
certainly an attractive market

17. • As we are starting from a low price it would
certainly fulfill the customer demand. It is also
avoidable because the switching cost of our
product would be much more higher. Our
product would be cheaper than the fast food
items.

18. • The suppliers of that field are not so much
concentrated and organized. We emphasize on
collecting raw materials from diversified areas.
We will collect specific ingredients from specific
places. As a result our suppliers are widened
through the whole country.

19. • Mission
is to serve better quality and taste of home through
a variety of pithas. Providing a community service
through serving dehsi cultures and tastes.
• Objective
Is to capture the market share and replace a great
portion of conventional fast food items by serving
Bangladeshi pithas.
• Goal
Is to make people having a good habit in eating.

20. Business Action Plan
Product
line
Supply
chain
Human
resource

21. Marketing and promotion

22. Financial Forecasting
Here we have prepared our
forecasting of our business. First we
have shown our expenses and then
we tried to show how our projected
revenue will generate.

23. One Time Expenses Cost(TK )
Three Buildings Contract cost for five years costs: 2000000/=
Business License Fee 5000/=
Two Trucks Contracted for five years 100000/=
Furniture's and Decoration 60000/=
Motor Vans (30) 25000/=
Other setup charge 10000/=
Total 2200000/=

24. Items Price( TK )
Sweet pithas: vapa pitha 15/=
Patishapta pitha 12/=
Shemai pitha 15/=
Pooli pitha 10/=
Nakshi pitha 20/=
Rash chitai 18/=
Chili pithas: jhal pooli 10/=
Dim makhan 12/=
Jali pitha 8/=
Vaja pooli 12/=
Jhal takti 5/=
Pan pitha 5/=
Fluid item: coconut water 20/=
Bel / lebu sharbat 10/=

25. References
• 'Restaurant Business Plan submitted by Abonda'
• http://www.scribd.comPorter's five factor's model
• http://foodandretail.blogspot.com/2007/10/porter-5-
forces-how-they-work-3.html