Forth-EyE is a new product that aims to fill a gap in the outdoor advertising market in Pakistan. It consists of a steel balloon attached to a steel pillar and basket. The balloon is 8 feet tall and 6 feet wide, providing 160 square feet of advertising space on all four sides. It is designed to be placed at major traffic intersections so that messages can be seen by people waiting at red lights for around 100 seconds. The product aims to be a more effective and creative outdoor advertising solution compared to traditional billboards, streamers, and mobile backlights.