Oreo and Chips Ahoy have very different Twitter strategies. Oreo tweets frequently with original content several times a week. It engages with customers and other brands. In contrast, Chips Ahoy tweets monthly with mostly automated responses and little engagement. Oreo capitalizes on current events and new flavors, posting creative recipes and videos. However, Chips Ahoy focuses less on creativity and timeliness. As a result, Oreo has almost 800k followers while Chips Ahoy has just over 4,700 after one year.

1. Creme-ing the
Competition
Lily Nason,
Kiara Bunting,
Cameron Spera &
Gabriella Bello

2. https://twitter.com/Oreo

3. 786K
13.5K
https://twitter.com/Oreo
https://twitter.com/ChipsAhoy

4. Frequency of Tweets
Overall: 22.9K
Multiple original tweets each week
Daily responses to customers and
other brands
Engage in constant conversation
High engagement on tweets
https://twitter.com/Oreo

5. Overall: just over 4,700
Original tweets monthly at most
No original tweet in month of
December
Computerized responses to
followers
Minimal engagement on tweets
https://twitter.com/ChipsAhoy
Frequency of Tweets

6. Relationship Status
Engage in conversations with other brands, including Dunkin’ Donuts,
McDonald’s, Chili’s, Jack in the Box, Dairy Queen, and more
https://twitter.com/DunkinDonuts

7. https://twitter.com/Oreo
https://twitter.com/DunkinDonuts

8. https://twitter.com/Oreo

9. Oreo engages with brands/companies
even if there is no possibility for a
collaboration in the future.https://twitter.com/theonion
https://twitter.com/hp
https://twitter.com/benefitbeauty

10. No interaction with other brands since July
Relationship Status
https://twitter.com/ChipsAhoy

11. Daily Hashtag Use
November 13th — December 13th
12,813 Oreo
Chips Ahoy 198
https://topsy.com/

12. SocialMention: Brand Name
http://www.socialmention.com

13. SocialMention: Hashtag
http://www.socialmention.com/

14. Klout Score
https://klout.com/#/user/Oreo

15. Klout Score
https://klout.com/#/user/ChipsAhoy
https://klout.com/#/user/ChipsAhoy

16. Current Events
Oreo is very up-to-date with current events
They use #dailytwist: “Today’s news with an Oreo Twist!” -Oreo.com
Their posts are timely
Their graphics are creative
https://twitter.com/Oreo

17. Chips Ahoy doesn’t focus much on current events
When they do, their graphics lack creativity
Their images are not very focused on their product
Current Events
https://twitter.com/ChipsAhoy

18. Oreo promotes new recipes and DIY projects with “Oreo DIY”
They provide recipes with each post
Their recipes use their product creatively
Recipes/DIY
https://twitter.com/Oreo

19. Recipes/DIY
Chips Ahoy doesn’t post recipes very often
They don’t always post recipes with their posts
Their recipes aren’t always very creative
https://twitter.com/ChipsAhoy

20. New Flavors
Oreo advertises new flavors and styles with different, unique tweets
They incorporate photos, videos, and other media
Each tweet uses different ideas, colors, and designs to advertise the flavor
https://twitter.com/Oreo

21. New Flavors
Chips Ahoy advertises new flavors with similar tweets
All of them use very similar images
They all use the same colors, designs, etc.
https://twitter.com/ChipsAhoy

22. Thins vs Brownie
https://twitter.com/Oreo
https://twitter.com/ChipsAhoy

23. 1 Year Later...
https://twitter.com/Oreo
https://twitter.com/ChipsAhoy

24. Work Cited
1. Oreo. (2014). File: Oreo.svg. [Image File]. Retrieved from:
http://logos.wikia.com/wiki/Oreo#2014-present
2. ChipsAhoy!. (2015). File: chips-ahoy. [Image File]. Retrieved from:
http://iloveicecreamcakes.com/ilicc_wp/wp-content/uploads/2015/04/chips-
ahoy.png
3. http://www.socialmention.com
4. http://www.socialmention.com
5. https://topsy.com/
6. https://twitter.com/Oreo
7. https://twitter.com/ChipsAhoy