The document is a presentation from students at Ringling College of Art + Design in Spring 2012 that proposes ways for Cirque Du Soleil to increase a sense of belonging for members of their Cirque Club via a mobile application. The presentation recommends acquiring new membership, engaging current members through the app's main menu and features like virtual reality and a workout app. It concludes by thanking the audience for their time.

1. Leadership in Creative
Environments
Ringling College of Art + Design
Spring 2012
Elisabeth Kerr
Gabriela Lutostanski
Johanna Bystedt
Jacquelyn Mitchell
Kathryn Wilson

2. How can Cirque Du Soleil increase a
sense of belonging for members of
Cirque Club via a mobile application?

3. How can Cirque Du Soleil increase a
sense of belonging for members of
Cirque Club via a mobile application?
Step 1: Acquire new membership

5. Get fully immersed in the world of
Cirque! Download the all-new
Cirque Club App
available at iTunes

7. How can Cirque Du Soleil increase a
sense of belonging for members of
Cirque Club via a mobile application?
Step 2: Engage members

9. Cirque Club
Main Menu

28. Virtual Reality

32. Virtual Reality
through
Cirque Du Soleil
paper ticket and
camera phone

35. +
Workout App

38. Thank you for
your time!
(Je vous
remercie pour
votre temps!)