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Cirque Du Soleil


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an overview of the entertainment company Cirque Du Soleil which rejuvinated the circus industry by incorporating art,dance, music, theme based storyline in the entertainment industry..

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Cirque Du Soleil

  1. 3. <ul><li>In 1980, Gauthier and Ste-Croix planned to turn Le Balcon Vert, a performing artists' youth hostel that they managed into an organized performing troupe. To raise funds for this purpose, Ste-Croix stilt-walked between Baie-Saint-Paul and Quebec City. This attracted the attention of the Quebec Government and it provided the trio with the necessary funds. </li></ul><ul><li>In the same year, Gilles Ste-Croix (Ste-Croix), with skills in stilt-walking, along with some performers founded Les Echassiers de Baie-Saint-Paul (Les Echassiers), and began street performances. Soon Laliberte and Daniel Gauthier (Gauthier) joined the group. </li></ul>
  2. 4. <ul><li>Based in Montreal , Quebec , Canada and located in the inner-city area of Saint-Michel , it was founded in Baie-Saint-Paul in 1984 by two former street performers, Guy Laliberté and Daniel Gauthier. </li></ul><ul><li>Cirque du Soleil (English &quot;Circus of the Sun&quot; , )is a Canadian entertainment company, self-described as a “dramatic mix of circus arts and street entertainment.” </li></ul>
  3. 5. <ul><li>When Cirque began its operations, it functioned with around 73 employees. But today, there are 4,000 people working in various areas like art direction, production, stage settings, lighting and special effects, IT, marketing and public relations, and as trainers, physiotherapists, fitness specialists, musicians, cooks and the kitchen staff, technicians, and performers. </li></ul>
  4. 6. <ul><li>Le Grand Tour du Cirque du Soleil </li></ul><ul><li>La Magie Continue. </li></ul><ul><li>We Reinvent the Circus </li></ul><ul><li>Nouvelle Expérience. </li></ul><ul><li>Saltimbanco </li></ul><ul><li>Mystère </li></ul>
  5. 7. <ul><li>Alegría </li></ul><ul><li>Quidam </li></ul><ul><li>O </li></ul><ul><li>La Nouba </li></ul><ul><li>Dralion </li></ul><ul><li>Varekai </li></ul><ul><li>Zumanity </li></ul><ul><li>Kà </li></ul><ul><li>Corteo </li></ul><ul><li>Delirium </li></ul>
  6. 8. <ul><li>Love </li></ul><ul><li>Koozå </li></ul><ul><li>Wintuk </li></ul><ul><li>Zaia </li></ul><ul><li>Zed </li></ul><ul><li>Criss Angel Believe </li></ul><ul><li>Ovo </li></ul><ul><li>Les chemins invisibles </li></ul><ul><li>Viva Elvis </li></ul>
  7. 9. <ul><li>The company strove to be different from other circuses by constantly coming up with innovations. </li></ul><ul><li>Every show presented by Cirque, was based on a central theme with a supporting storyline, amalgamating different circus styles from across the world. </li></ul><ul><li>Cirque avoided animals and star performers, which were commonly seen in traditional circus. </li></ul>
  8. 10. <ul><li>Instead of being considered as just another circus company in a declining industry, Cirque redefined its market by fusing art and entertainment. </li></ul><ul><li>The company's target market was mainly educated and sophisticated, opera going adults and families as opposed to the traditional circuses which were mainly for children. </li></ul>
  9. 11. <ul><li>Cirque differentiated itself from the traditional circus in all business aspects. The company created a niche market of live entertainment within the entertainment industry. Rather than providing a product for which demand already existed, it used its innovativeness and creativity to create a demand for live entertainment. </li></ul>
  10. 12. <ul><li>The company was successful in creating a new form of art by combining circus art, theater and ballet. Subsequently, Cirque also introduced its line of apparel and accessories. </li></ul><ul><li>About 85 percent of Cirque's revenues were from the sale of show tickets and the rest from the sale of audios, videos, books, and licensing agreements for products like T-shirts, jewelry, hats, shoes, masks etc. </li></ul>
  11. 13. <ul><li>Apart from touring and permanent shows in places like Las Vegas, Orlando, and Walt Disney World, Cirque had also produced a number of movies and television shows. Some of the shows like 'Cirque du Soleil Fire Within', Coreto and Dralion had won the popular Emmy awards in various categories. </li></ul>
  12. 14. <ul><li>In April 2001, Laliberte announced that he wanted to make Cirque, the entertainment capital of the world. Cirque's future plans included building entertainment complexes in major cities including London, New York, Singapore, Hong Kong, Tokyo and Sydney, in the next 15 years. </li></ul><ul><li>A new Cirque show will debut at the Kodak Theatre in Los Angeles, California with a movie-themed show for the millions of tourists who flock to Hollywood Boulevard each year. The show will run for 10 years and will take a six-week break during the city's Academy Award season. </li></ul>
  13. 15. <ul><li>Cirque has signed a major partnership with United Arab Emirates real estate developer Nakheel to create a residency show at the Atlantis, The Palm Resort on The Palm, Jumeirah in Dubai , with an initial 15-year deal for an original show scheduled to debut in 2012,directed by Guy Caron and Michael Curry. </li></ul>
  14. 16. THANK YOU