Who Doesn't Want to Believe in Magic?

who doesn’t want to
believe in magic?
kate matsudaira | @katemats
Wednesday, May 29, 13

happiness

happiness
Life would be so
much better if there
were piñatas
strategically placed
throughout the day.

flow happiness

challenges
skills
anxiety
boredom
flow
diagram from the book: Flow: The Psychology of Optimal Experience (1990)

happiness is a way of travel,
not a destination
http://occasionallego.files.wordpress.com/2013/02/feb_02_2013.jpg

flow happinessmastery

Image source: http://satellite.tpub.com/TM-11-5895-846-14/TM-11-5895-846-140401im.jpg

Image source: http://pixelperfectdigital.com/photo/5/computer-circuits.html

Image source: wallpaperstock.net -

Image source: www.balsas.lt - -

Image source: http://jochenebmeier.blogspot.com/2011/07/arkanum-die-remystifizerung-des-wissens.html

Image source:http://etsy.com

Source: http://www.sencha.com/blog/the-making-of-fastbook-an-html5-love-story

mysql>
SELECT
`campaign_active_rankings`.*
FROM
`campaign_active_rankings`
WHERE

(campaign_id
=
3
and
engine_id
=
96)
AND
(latest_rank
=
min_rank
AND
latest_rank
<

max_rank)
ORDER
BY
beta
DESC
LIMIT
3;

Here's the underlying view SQL:
campaign_active_rankings
select
`campaign_tracked_rankings`.`campaign_id`
AS
`campaign_id`,`campaign_tracked_rankings`.èngine_id`
AS

èngine_id`,`campaign_tracked_rankings`.`keyword_id`
AS
`keyword_id`,`campaign_tracked_rankings`.`keyword_labels`
AS

`keyword_labels`,max(`campaign_tracked_rankings`.`rank`)
AS
`latest_rank`,max(`chained_domain_ranks_by_week`.`rank`)

AS
`max_rank`,min(`chained_domain_ranks_by_week`.`rank`)
AS
`min_rank`,(max(`chained_domain_ranks_by_week`.`rank`)
-‐

min(`chained_domain_ranks_by_week`.`rank`))
AS
`spread`,pow(exp(sum(log(coalesce((case
when

(`chained_domain_ranks_by_week`.`delta`
<>
0)
then
abs(`chained_domain_ranks_by_week`.`delta`)
end),0.5)))),(1
/

count(0)))
AS
`beta`,avg(abs(`chained_domain_ranks_by_week`.`delta`))
AS
àvg_delta_mag`
from
((`campaigns`
join

`campaign_tracked_rankings`
on(((`campaigns`.ìd`
=
`campaign_tracked_rankings`.`campaign_id`)
and

(`campaigns`.`domain_host`
=
`campaign_tracked_rankings`.`domain_host`))))
join
`chained_domain_ranks_by_week`

on(((`campaign_tracked_rankings`.`keyword_id`
=
`chained_domain_ranks_by_week`.`keyword_id`)
and

(`campaign_tracked_rankings`.èngine_id`
=
`chained_domain_ranks_by_week`.èngine_id`)
and

(`campaign_tracked_rankings`.`domain_host`
=
`chained_domain_ranks_by_week`.`domain_host`)
and

(`chained_domain_ranks_by_week`.`week`
in
(`campaign_tracked_rankings`.`week`,(`campaign_tracked_rankings`.`week`
-‐

interval
1
week),(`campaign_tracked_rankings`.`week`
-‐
interval
2
week),(`campaign_tracked_rankings`.`week`
-‐

interval
3
week))))))
group
by

`campaign_tracked_rankings`.`campaign_id`,`campaign_tracked_rankings`.èngine_id`,`campaign_tracked_rankings`.`keywor
d_id`

chained_searches_by_week
select
èngine_keyword_week_latest_search`.`week`
AS
`week`,èngine_keyword_week_latest_search`.`search_id`
AS
`search_id`,èngine_keyword_week_latest_search`.èngine_id`
AS

èngine_id`,èngine_keyword_week_latest_search`.`keyword_id`
AS
`keyword_id`,èngine_keyword_week_latest_search`.`search_date`
AS
`search_date`,èngine_keyword_week_latest_search`.`search_state`
AS

`search_state`,`prior_week`.`search_id`
AS
`prior_search_id`,`prior_week`.`search_date`
AS
`prior_search_date`,`prior_week`.`search_state`
AS
`prior_search_state`
from

(èngine_keyword_week_latest_search`
left
join
èngine_keyword_week_latest_search`
`prior_week`
on(((èngine_keyword_week_latest_search`.èngine_id`
=
`prior_week`.èngine_id`)
and

(èngine_keyword_week_latest_search`.`keyword_id`
=
`prior_week`.`keyword_id`)
and
(èngine_keyword_week_latest_search`.`week`
=
(`prior_week`.`week`
+
interval
1
week)))))
engine_keyword_week_latest_search
select
`searches`.èngine_id`
AS
èngine_id`,`searches`.`keyword_id`
AS
`keyword_id`,`searches`.`week`
AS
`week`,`searches`.`state`
AS
`search_state`,`searches`.`date`
AS
`search_date`,`searches`.ìd`

AS
`search_id`
from
(`searches`
left
join
`searches`
`better_search`
on(((`searches`.èngine_id`
=
`better_search`.èngine_id`)
and
(`searches`.`keyword_id`
=
`better_search`.`keyword_id`)
and

(`searches`.`week`
=
`better_search`.`week`)
and
(`better_search`.`state`
=
2)
and
(`searches`.`date`
<
`better_search`.`date`))))
where
((`searches`.`state`
=
2)
and
isnull(`better_search`.ìd`))
search_domain_rank
select
`pages_urls`.`search_id`
AS
`search_id`,`pages_urls`.`host`
AS
`domain_host`,`pages_urls`.`rank`
AS
`rank`,`pages_urls`.ùrl_id`
AS
ùrl_id`
from
(`pages_urls`
left
join
`pages_urls`

`better_pages_urls`
on(((`better_pages_urls`.`host`
=
`pages_urls`.`host`)
and
(`better_pages_urls`.`search_id`
=
`pages_urls`.`search_id`)
and
(`better_pages_urls`.`rank`
<
`pages_urls`.`rank`))))

where
isnull(`better_pages_urls`.ìd`)
campaign_trackings
select
`campaign_engines`.`campaign_id`
AS
`campaign_id`,`campaign_engines`.èngine_id`
AS
èngine_id`,`campaign_keywords`.`keyword_id`
AS
`keyword_id`,`campaign_keywords`.`labels`
AS

`keyword_labels`,`campaign_domains`.`domain_host`
AS
`domain_host`
from
((`campaign_engines`
join
`campaign_domains`
on((`campaign_engines`.`campaign_id`
=
`campaign_domains`.`campaign_id`)))
join

`campaign_keywords`
on((`campaign_engines`.`campaign_id`
=
`campaign_keywords`.`campaign_id`)))
campaign_tracked_rankings
select
`campaign_trackings`.`campaign_id`
AS
`campaign_id`,`campaign_trackings`.èngine_id`
AS
èngine_id`,`campaign_trackings`.`keyword_id`
AS
`keyword_id`,`campaign_trackings`.`keyword_labels`
AS

`keyword_labels`,`campaign_trackings`.`domain_host`
AS
`domain_host`,èngine_keyword_latest_search`.`search_id`
AS
`search_id`,èngine_keyword_latest_search`.`search_date`
AS

`search_date`,èngine_keyword_latest_search`.`search_state`
AS
`search_state`,èngine_keyword_latest_search`.`week`
AS
`week`,`domain_ranking_summaries`.`rank`
AS

`rank`,`domain_ranking_summaries`.`prior_rank`
AS
`prior_rank`,`domain_ranking_summaries`.`delta`
AS
`delta`
from
((`campaign_trackings`
left
join
èngine_keyword_latest_search`

on(((`campaign_trackings`.èngine_id`
=
èngine_keyword_latest_search`.èngine_id`)
and
(`campaign_trackings`.`keyword_id`
=
èngine_keyword_latest_search`.`keyword_id`))))
left
join

`domain_ranking_summaries`
on(((èngine_keyword_latest_search`.`search_id`
=
`domain_ranking_summaries`.`search_id`)
and
(`campaign_trackings`.`domain_host`
=

`domain_ranking_summaries`.`domain_host`))))
chained_domain_ranks_by_week
select
`chained_searches_by_week`.`search_id`
AS
`search_id`,`chained_searches_by_week`.èngine_id`
AS
èngine_id`,`chained_searches_by_week`.`keyword_id`
AS

`keyword_id`,`chained_searches_by_week`.`week`
AS
`week`,`chained_searches_by_week`.`search_date`
AS
`search_date`,`search_domain_rank`.`domain_host`
AS
`domain_host`,`search_domain_rank`.`rank`
AS

`rank`,`prior_search_domain_rank`.`rank`
AS
`prior_rank`,(`prior_search_domain_rank`.`rank`
-‐
`search_domain_rank`.`rank`)
AS
`delta`
from
((`chained_searches_by_week`
join
`search_domain_rank`

on((`chained_searches_by_week`.`search_id`
=
`search_domain_rank`.`search_id`)))
left
join
`search_domain_rank`
`prior_search_domain_rank`
on(((`chained_searches_by_week`.`prior_search_id`
=

`prior_search_domain_rank`.`search_id`)
and
(`search_domain_rank`.`domain_host`
=
`prior_search_domain_rank`.`domain_host`))))
domain_ranking_summaries
select
èngine_keyword_latest_search`.èngine_id`
AS
èngine_id`,èngine_keyword_latest_search`.`keyword_id`
AS
`keyword_id`,èngine_keyword_latest_search`.`search_id`
AS
`search_id`,ùrls`.`host`
AS

`domain_host`,max(èngine_keyword_latest_search`.`search_date`)
AS
`search_date`,max(èngine_keyword_latest_search`.`search_state`)
AS
`search_state`,min(`chained_url_ranks_by_week`.`rank`)
AS

`rank`,min(`chained_url_ranks_by_week`.`prior_rank`)
AS
`prior_rank`,(min(`chained_url_ranks_by_week`.`prior_rank`)
-‐
min(`chained_url_ranks_by_week`.`rank`))
AS
`delta`
from

((èngine_keyword_latest_search`
join
`chained_url_ranks_by_week`
on((èngine_keyword_latest_search`.`search_id`
=
`chained_url_ranks_by_week`.`search_id`)))
join
ùrls`

on((`chained_url_ranks_by_week`.ùrl_id`
=
ùrls`.ìd`)))
group
by
èngine_keyword_latest_search`.èngine_id`,èngine_keyword_latest_search`.`keyword_id`,ùrls`.`host`
chained_url_ranks_by_week
select
`chained_searches_by_week`.`search_id`
AS
`search_id`,`chained_searches_by_week`.èngine_id`
AS
èngine_id`,`chained_searches_by_week`.`keyword_id`
AS

`keyword_id`,`chained_searches_by_week`.`week`
AS
`week`,`pages_urls`.ùrl_id`
AS
ùrl_id`,`pages_urls`.`rank`
AS
`rank`,`pages_urls`.`page_number`
AS
`page_number`,`pages_urls`.`position`
AS

`position`,`prior_pages_urls`.`rank`
AS
`prior_rank`,(case
when
(`prior_pages_urls`.`rank`
is
not
null)
then
-‐((`pages_urls`.`rank`
-‐
`prior_pages_urls`.`rank`))
else
NULL
end)
AS
`delta`
from

((`chained_searches_by_week`
join
`pages_urls`
on((`pages_urls`.`search_id`
=
`chained_searches_by_week`.`search_id`)))
left
join
`pages_urls`
`prior_pages_urls`
on(((`prior_pages_urls`.`search_id`
=

`chained_searches_by_week`.`prior_search_id`)
and
(`prior_pages_urls`.ùrl_id`
=
`pages_urls`.ùrl_id`))))

Image source: http://static.fjcdn.com/pictures/pear_ff99e0_3037113.jpg
what is in
that black
box?

Image source: htto://www.amazon.com

cause
&
effect

I may not be there today,
but I am closer than I was yesterday.

we are defined
by what we
make time to do

thank you
presentation by:
kate matsudaira
popforms

Who Doesn't Want to Believe in Magic?

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