Globalization presentation By Ikram ToumiPresentation Transcript
Media literacy and participatory culture in the Arab world: An examination of Facebook use among Tunisian youth By Ikram Toumi
Media literacies among Tunisian youth
Patterns of Facebook use of Tunisian youth
Traits of participatory culture in Tunisian internet use.
Understanding social media skills of Tunisian youth
Facebook use in less studied cultural context.
Close cultural observation of the extend of the digital divide.
literature 1- Patterns of Facebook use:
To manage social network
Maintain existing relationships
Resurrecting past relationships.
Engaging in online self-presentation
Communicating views, attitudes, personal products, etc.
finding networks of likeminded people and engaging in joined activities.
(Valenzuela et al, 2008)
Literature Review Connection between Facebook use and social capital Creating, maintaining and expanding a network of weak and strong ties (Ellison, 2007, Acquisti & Gross, 2006) Facebook use positively correlates with social trust, civic participation, and political engagement (Valenzuela et al, 2008)
The higher the “intensity of use” the higher is the degree of participation.
Literature review Participatory culture (Jenkins, 2006)
strong support for creating and sharing one’s creations
transfer of knowledge
A digital divide measure (Chen and Wellman, 2004)
Media literacies and social skills (Jenkins, 2006)
Media literacies (Livingstone, 2004) - “The ability to access, analyze, evaluate, and create messages in a variety of forms” (p. 5)
Literature review Facebook in the Arab world Social networking sites (SNS) as source of empowerment and inclusion (Bakkar, 2008) Internet and SNS redefined communication in the Arab world. Shen and Khalifa study, 2009
Facebook as a space for self exploration and identity construction
Highly integrated in the respondents’ daily life
More significant in the lives of females than males
Facebook and other SNS are playing a transformative role in the Arab world
Directions for future research Facebook use depends on the users interaction to achieve full potential of the system (Lampe et al, 2008)
Lack of research on patterns of participatory culture in Facebook
Focus on developed countries, especially the United States (Shen and Shakir, 2009)
More research in less advantaged countries to further understand the digital divide.
Limited research on the relationship between the culture and SNS use.
The need to understand the social and cultural context
Research questions How do Tunisians youth use Facebook? RQ1- What do Tunisian youth do on Facebook to maintain their social networks? RQ2- What kinds of activities do Tunisian youth do on Facebook? Are there traits of participatory culture in Tunisians use of Facebook? RQ3- Do Tunisian youth users post and share products of their own creation on Facebook? RQ4- Do Tunisian Facebook users post analysis or responses to mainstream media content? RQ5- Do Tunisian Facebook users engage in group creation of content?
Methodology Instrument: Web survey Population: Tunisian youth and adults18-35 years old Sampling: Snowball technique Process: distribution of the survey link through networks of friends
Operationalization 1- Patterns of use:
Managing social networks: people searching and browsing, commenting on friends’ contents, and responding to messages.
Activities: status update, sharing and forwarding content created by others or from the media, posting pictures and photographs, and playing games.
2- Participatory culture:
Self-created content: art work, slideshows about an issue, a cause, an event, etc
Responses to media content: independently written articles or blog entries, analyses, critique, etc.
Group content creation: activities users engage in with likeminded people to support a cause, respond to media content, or as a response to social issues or problems.