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Globalization presentation By Ikram Toumi
 

Globalization presentation By Ikram Toumi

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Globalization presentation By Ikram Toumi Globalization presentation By Ikram Toumi Presentation Transcript

  • Media literacy and participatory culture in the Arab world: An examination of Facebook use among Tunisian youth
    By Ikram Toumi
  • Introduction
    Purpose:
    • Media literacies among Tunisian youth
    • Patterns of Facebook use of Tunisian youth
    • Traits of participatory culture in Tunisian internet use.
    Significance
    • Understanding social media skills of Tunisian youth
    • Facebook use in less studied cultural context.
    • Close cultural observation of the extend of the digital divide.
  • literature
    1- Patterns of Facebook use:
    • To manage social network
    • Maintain existing relationships
    • Resurrecting past relationships.
    • Engaging in online self-presentation
    (Ellison, 2007)
    • Social surveillance
    • Communicating views, attitudes, personal products, etc.
    • Sharing identities
    • finding networks of likeminded people and engaging in joined activities.
    (Joinson, 2008)
    • Entertainment
    • (Valenzuela et al, 2008)
  • Literature Review
    Connection between Facebook use and social capital
    Creating, maintaining and expanding a network of weak and strong ties (Ellison, 2007, Acquisti & Gross, 2006)
    Facebook use positively correlates with social trust, civic participation, and political engagement (Valenzuela et al, 2008)
    • The higher the “intensity of use” the higher is the degree of participation.
  • Literature review
    Participatory culture (Jenkins, 2006)
    • artistic expression
    • civic engagement
    • strong support for creating and sharing one’s creations
    • transfer of knowledge
    • A digital divide measure (Chen and Wellman, 2004)
    • Media literacies and social skills (Jenkins, 2006)
    Media literacies (Livingstone, 2004)
    - “The ability to access, analyze, evaluate, and create messages in a variety of forms” (p. 5)
  • Literature review
    Facebook in the Arab world
    Social networking sites (SNS) as source of empowerment and inclusion (Bakkar, 2008)
     Internet and SNS redefined communication in the Arab world.
    Shen and Khalifa study, 2009
    • Facebook as a space for self exploration and identity construction
    • Highly integrated in the respondents’ daily life
    • More significant in the lives of females than males
    • Facebook and other SNS are playing a transformative role in the Arab world
  • Directions for future research
    Facebook use depends on the users interaction to achieve full potential of the system (Lampe et al, 2008)
    • Lack of research on patterns of participatory culture in Facebook
    Focus on developed countries, especially the United States (Shen and Shakir, 2009)
    • More research in less advantaged countries to further understand the digital divide.
    Limited research on the relationship between the culture and SNS use.
    • The need to understand the social and cultural context
  • Research questions
    How do Tunisians youth use Facebook?
    RQ1- What do Tunisian youth do on Facebook to maintain their social networks?
    RQ2- What kinds of activities do Tunisian youth do on Facebook?
    Are there traits of participatory culture in Tunisians use of Facebook?
    RQ3- Do Tunisian youth users post and share products of their own creation on Facebook?
    RQ4- Do Tunisian Facebook users post analysis or responses to mainstream media content?
    RQ5- Do Tunisian Facebook users engage in group creation of content?
  • Methodology
    Instrument: Web survey
    Population: Tunisian youth and adults18-35 years old
    Sampling: Snowball technique
    Process: distribution of the survey link through networks of friends
  • Operationalization
    1- Patterns of use:
    • Managing social networks: people searching and browsing, commenting on friends’ contents, and responding to messages.
    • Activities: status update, sharing and forwarding content created by others or from the media, posting pictures and photographs, and playing games.
    2- Participatory culture:
    • Self-created content: art work, slideshows about an issue, a cause, an event, etc
    • Responses to media content: independently written articles or blog entries, analyses, critique, etc.
    • Group content creation: activities users engage in with likeminded people to support a cause, respond to media content, or as a response to social issues or problems.