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#PubCon Rebecca Murtagh @VirtualMarketer
#PubCon Rebecca Murtagh @VirtualMarketer
#PubCon Rebecca Murtagh @VirtualMarketer
2008
website
#PubCon Rebecca Murtagh @VirtualMarketer
2013
#PubCon Rebecca Murtagh @VirtualMarketer
blog
blog
blog
website
blog
You + Your Audience
= Influence
#PubCon Rebecca Murtagh @VirtualMarketer
#PubCon Rebecca Murtagh @VirtualMarketer
#PubCon Rebecca Murtagh @VirtualMarketer
Social media is not
an after-thought,
It must be
considered in every
phase of marketing.
#PubCon Rebecca Murtagh @VirtualMarketer
#PubCon Rebecca Murtagh @VirtualMarketer
©2013 MillionDollarWebsite.TV
You should MUST
be the #1 resource
and authority on
your brand and all
offerings.
(Google will reward you)
#PubCon Rebecca Murtagh @VirtualMarketer
Strategically integrate
social media into
each of the
4 P’s of Marketing.
#PubCon Rebecca Murtagh @VirtualMarketer
Product
Consider how social media
can increase value of core
offerings.
• Product/Service Integration
• Building Community
• Sharing
• Reviews
• Competitive comparisons
• Customer support
#PubCon Rebecca Murtagh @VirtualMarketer
Price
Maintain awareness of public
sharing of pricing/fees in
industry & competitive
comparisons.
• Benchmark
• Comparison
• Implement Tools
• Monitor Competition
#PubCon Rebecca Murtagh @VirtualMarketer
Place
Strategic engagement in
target markets.
• Product Integration
• Building Community
• Sharing
• Reviews
• Customer support
• Media
#PubCon Rebecca Murtagh @VirtualMarketer
Promotion
Engage strategically to
create brand champions and
influence, 1 person at a time.
• Balance Communication
• Optimize! (SEO, Authorship, etc.)
• Build Relationships
• Deploy Tools Analyze
#PubCon Rebecca Murtagh @VirtualMarketer
#PubCon Rebecca Murtagh @VirtualMarketer
Credit: Business2Community.com
Leverage 3 Types of Content:
• Owned
• Paid
• Earned
#PubCon Rebecca Murtagh @VirtualMarketer#PubCon Rebecca Murtagh @VirtualMarketer
Owned, Paid & Earned Media
#PubCon Rebecca Murtagh @VirtualMarketer
All roads lead “home”
(your website!)
Join me! Book signing:
Thursday 10:45am-11:25am
Exclusive Pubcon offer
25% off
j.mp/YDKKG3
Use code:
LWFY5NUA

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Rebecca Murtagh - Integrating Social Media into the Overall Marketing Plan

Editor's Notes

  1. Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  2. Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  3. Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  4. Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  5. Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  6. Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  7. Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  8. Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  9. Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  10. Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  11. Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  12. Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  13. Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  14. Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  15. Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  16. Social Media, Search & Your Brand - http://www.mediabistro.com/alltwitter/social-media-minutes_b19034 Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  17. Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  18. Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  19. Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  20. Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  21. Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC