SlideShare a Scribd company logo
1 of 42
The Convergence of
Social Media & Search
                    Rebecca Murtagh
      @VirtualMarketer | Rebecca Murtagh
                  @VirtualMarketer
       © 2012 Karner Blue Marketing LLC
Search engine
       visibility is no
       longer just
       about SEO...


@VirtualMarketer | Rebecca Murtagh
 © 2012 Karner Blue Marketing LLC
Social Media
       is no longer
       just about
       being social…


@VirtualMarketer | Rebecca Murtagh
 © 2012 Karner Blue Marketing LLC
Visibility of your brand
on SRPs is more important
than ever.

SRPs = (search engine results pages)


             @VirtualMarketer | Rebecca Murtagh
               © 2012 Karner Blue Marketing LLC
How you gain visibility on
page one Search has
changed,



        @VirtualMarketer | Rebecca Murtagh
         © 2012 Karner Blue Marketing LLC
How you gain visibility on
page one Search has
changed, and will continue
to change.


        @VirtualMarketer | Rebecca Murtagh
         © 2012 Karner Blue Marketing LLC
So how will you get the
visibility you need to
compete?



        @VirtualMarketer | Rebecca Murtagh
         © 2012 Karner Blue Marketing LLC
Word Based Search
    is being replaced by
The Google Knowledge Graph

   http://bit.ly/ww4tM2


       @VirtualMarketer | Rebecca Murtagh
        © 2012 Karner Blue Marketing LLC
@VirtualMarketer | Rebecca Murtagh
 © 2012 Karner Blue Marketing LLC
Surprised?


  @VirtualMarketer | Rebecca Murtagh
   © 2012 Karner Blue Marketing LLC
Google’s
   ‘intel inside’
is Data not Search
  http://bit.ly/ww4tM2


     @VirtualMarketer | Rebecca Murtagh
       © 2012 Karner Blue Marketing LLC
How we view
Digital assets
Must change.


   @VirtualMarketer | Rebecca Murtagh
    © 2012 Karner Blue Marketing LLC
2011




          B2B                                               B2C
       2011 Survey of Online Marketers , compiled by Webmarketing123
                       @VirtualMarketer | Rebecca Murtagh
                         © 2012 Karner Blue Marketing LLC
SEO, PPC
   & Social
  ARE NO LONGER INDEPENDENT

Orchestrate an Integrated Approach




         @VirtualMarketer | Rebecca Murtagh
          © 2012 Karner Blue Marketing LLC
People
    (and verified Identity)
Add Data to the Knowledge Base




       @VirtualMarketer | Rebecca Murtagh
        © 2012 Karner Blue Marketing LLC
Influence
is a Vital aspect of Authority




      @VirtualMarketer | Rebecca Murtagh
       © 2012 Karner Blue Marketing LLC
@VirtualMarketer | Rebecca Murtagh
 © 2012 Karner Blue Marketing LLC
@VirtualMarketer | Rebecca Murtagh
 © 2012 Karner Blue Marketing LLC
3 Types of Digital Content
Impact Your Brand:

• Owned
• Paid
• Earned

        @VirtualMarketer | Rebecca Murtagh
         © 2012 Karner Blue Marketing LLC
Owned, Paid & Earned Media




        @VirtualMarketer | Rebecca Murtagh
         © 2012 Karner Blue Marketing LLC
Why do search engines
 care so much about
    social media?


       @VirtualMarketer | Rebecca Murtagh
        © 2012 Karner Blue Marketing LLC
Internet Users
 spend most of
 their time on
 social media.


@VirtualMarketer | Rebecca Murtagh
 © 2012 Karner Blue Marketing LLC
Time spent online . . .




         @VirtualMarketer | Rebecca Murtagh
          © 2012 Karner Blue Marketing LLC
70%
        Consumers
                                            of


        Trust Online Reviews.
Source: Nielsen




                  @VirtualMarketer | Rebecca Murtagh
                   © 2012 Karner Blue Marketing LLC
Consumers Trust Friends,
Strangers and Brand Websites:




           @VirtualMarketer | Rebecca Murtagh
            © 2012 Karner Blue Marketing LLC
Yet,
                     Search
                     Rules.

@VirtualMarketer | Rebecca Murtagh
 © 2012 Karner Blue Marketing LLC
@VirtualMarketer | Rebecca Murtagh
 © 2012 Karner Blue Marketing LLC
Search Engines Rule
  • 93% of all consumers use search
  • 57% of consumers begin product
     search with search
  • ~80% of buyers rate search as very
     or extremely useful
  • 77% favor non-sponsored search
    results over sponsored/paid links
    as trusted, unbiased information.
                           Sources: Google Etail Study, NYU Study, Internet Retailer,


           @VirtualMarketer | Rebecca Murtagh
             © 2012 Karner Blue Marketing LLC
Search engines consider social
influence in search algorithms:
• Followers/Likes/Check-ins/Google+
• Mentions
• Frequency
• Topic/Relevance
• Reputation/Authority/Influence
• Engagement (Klout)

            @VirtualMarketer | Rebecca Murtagh
             © 2012 Karner Blue Marketing LLC
How Google Views Authority . . .




          @VirtualMarketer | Rebecca Murtagh
           © 2012 Karner Blue Marketing LLC
2008




                website




       @VirtualMarketer | Rebecca Murtagh
        © 2012 Karner Blue Marketing LLC
2011



                      website




         blog
       blog    blog
              blog



         @VirtualMarketer | Rebecca Murtagh
              © 2012 Karner Blue Marketing LLC
2012



                        website
                      website




         blog
       blog    blog
              blog




              @VirtualMarketer | Rebecca Murtagh
                 © 2012 Karner Blue Marketing LLC
Search Engines make
predictive decisions
that influence search results.




        @VirtualMarketer | Rebecca Murtagh
         © 2012 Karner Blue Marketing LLC
2009




       @VirtualMarketer | Rebecca Murtagh
        © 2012 Karner Blue Marketing LLC
2011




       @VirtualMarketer | Rebecca Murtagh
        © 2012 Karner Blue Marketing LLC
2012




       @VirtualMarketer | Rebecca Murtagh
        © 2012 Karner Blue Marketing LLC
Global (not logged in)




             @VirtualMarketer | Rebecca Murtagh
              © 2012 Karner Blue Marketing LLC
Personal (logged in)




             @VirtualMarketer | Rebecca Murtagh
               © 2012 Karner Blue Marketing LLC
•   Blog Posts
•   Social Media Updates
•   Video
•   Slideshows
•   Infographics
•   Digital Downloads (pdfs, docs)

    @VirtualMarketer | Rebecca Murtagh
     © 2012 Karner Blue Marketing LLC
Build Your Influence by
offering your audience:
•information
• products
• services and solutions
• reviews
• deals
• their opinion
• a voice

           @VirtualMarketer | Rebecca Murtagh
            © 2012 Karner Blue Marketing LLC
http://bit.ly/ww4tM2

    Rebecca Murtagh
twitter: @VirtualMarketer


      @VirtualMarketer | Rebecca Murtagh
       © 2012 Karner Blue Marketing LLC

More Related Content

Viewers also liked

Proactive Pharma Sem Strategies Rebecca Murtagh 2 09
Proactive Pharma Sem Strategies   Rebecca Murtagh 2 09Proactive Pharma Sem Strategies   Rebecca Murtagh 2 09
Proactive Pharma Sem Strategies Rebecca Murtagh 2 09Rebecca Murtagh
 
Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013
Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013
Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013Rebecca Murtagh
 
Rebecca Murtagh Convergence of Social Media and Search - PubCon 2011
Rebecca Murtagh Convergence of Social Media and Search - PubCon 2011Rebecca Murtagh Convergence of Social Media and Search - PubCon 2011
Rebecca Murtagh Convergence of Social Media and Search - PubCon 2011Rebecca Murtagh
 
Integrating Seo Usability & Internet Marketing For Results Web 2.0 San Franci...
Integrating Seo Usability & Internet Marketing For Results Web 2.0 San Franci...Integrating Seo Usability & Internet Marketing For Results Web 2.0 San Franci...
Integrating Seo Usability & Internet Marketing For Results Web 2.0 San Franci...Rebecca Murtagh
 
All Roads Lead Home - Ten Compelling Reasons the Website (vs. Social Media) S...
All Roads Lead Home - Ten Compelling Reasons the Website (vs. Social Media) S...All Roads Lead Home - Ten Compelling Reasons the Website (vs. Social Media) S...
All Roads Lead Home - Ten Compelling Reasons the Website (vs. Social Media) S...Rebecca Murtagh
 
Rebecca Murtagh @VirtualMarketer: Social Media in the Marketing Plan Pubcon L...
Rebecca Murtagh @VirtualMarketer: Social Media in the Marketing Plan Pubcon L...Rebecca Murtagh @VirtualMarketer: Social Media in the Marketing Plan Pubcon L...
Rebecca Murtagh @VirtualMarketer: Social Media in the Marketing Plan Pubcon L...Rebecca Murtagh
 

Viewers also liked (6)

Proactive Pharma Sem Strategies Rebecca Murtagh 2 09
Proactive Pharma Sem Strategies   Rebecca Murtagh 2 09Proactive Pharma Sem Strategies   Rebecca Murtagh 2 09
Proactive Pharma Sem Strategies Rebecca Murtagh 2 09
 
Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013
Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013
Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013
 
Rebecca Murtagh Convergence of Social Media and Search - PubCon 2011
Rebecca Murtagh Convergence of Social Media and Search - PubCon 2011Rebecca Murtagh Convergence of Social Media and Search - PubCon 2011
Rebecca Murtagh Convergence of Social Media and Search - PubCon 2011
 
Integrating Seo Usability & Internet Marketing For Results Web 2.0 San Franci...
Integrating Seo Usability & Internet Marketing For Results Web 2.0 San Franci...Integrating Seo Usability & Internet Marketing For Results Web 2.0 San Franci...
Integrating Seo Usability & Internet Marketing For Results Web 2.0 San Franci...
 
All Roads Lead Home - Ten Compelling Reasons the Website (vs. Social Media) S...
All Roads Lead Home - Ten Compelling Reasons the Website (vs. Social Media) S...All Roads Lead Home - Ten Compelling Reasons the Website (vs. Social Media) S...
All Roads Lead Home - Ten Compelling Reasons the Website (vs. Social Media) S...
 
Rebecca Murtagh @VirtualMarketer: Social Media in the Marketing Plan Pubcon L...
Rebecca Murtagh @VirtualMarketer: Social Media in the Marketing Plan Pubcon L...Rebecca Murtagh @VirtualMarketer: Social Media in the Marketing Plan Pubcon L...
Rebecca Murtagh @VirtualMarketer: Social Media in the Marketing Plan Pubcon L...
 

Similar to Rebecca Murtagh PubCon Paradise 2012 - The Future of Social Media & Search

Capture High Quality Leads with Demographic and Psychographic Targeting
Capture High Quality Leads with Demographic and Psychographic TargetingCapture High Quality Leads with Demographic and Psychographic Targeting
Capture High Quality Leads with Demographic and Psychographic TargetingMarketing Mojo
 
Creating Content that Converts: Lean Content Marketing for Lead Generation
Creating Content that Converts: Lean Content Marketing for Lead GenerationCreating Content that Converts: Lean Content Marketing for Lead Generation
Creating Content that Converts: Lean Content Marketing for Lead GenerationMarketo
 
Content for Lead Generation
Content for Lead Generation Content for Lead Generation
Content for Lead Generation Marketo
 
7 Tactics For a Bad-ass B2B Social Media Strategy
7 Tactics For a Bad-ass B2B Social Media Strategy7 Tactics For a Bad-ass B2B Social Media Strategy
7 Tactics For a Bad-ass B2B Social Media StrategyJason Miller
 
The SEMisweet Side of Digital Branding (SXSW V2V)
The SEMisweet Side of Digital Branding (SXSW V2V)The SEMisweet Side of Digital Branding (SXSW V2V)
The SEMisweet Side of Digital Branding (SXSW V2V)HomeAdvisor
 
Facetime with an SEO Expert - Webmarketing123 webinar
Facetime with an SEO Expert - Webmarketing123 webinarFacetime with an SEO Expert - Webmarketing123 webinar
Facetime with an SEO Expert - Webmarketing123 webinarDemandWave
 
Maximizing the ROI of Every Lead: Advanced Lead Nurturing, Segmentation, and ...
Maximizing the ROI of Every Lead: Advanced Lead Nurturing, Segmentation, and ...Maximizing the ROI of Every Lead: Advanced Lead Nurturing, Segmentation, and ...
Maximizing the ROI of Every Lead: Advanced Lead Nurturing, Segmentation, and ...Gary DeAsi
 
Geo-Targeting Gone Wild Webinar
Geo-Targeting Gone Wild WebinarGeo-Targeting Gone Wild Webinar
Geo-Targeting Gone Wild WebinarBFO
 
Marketing Operations: MObilizing Marketing For A Web 2.0 World
Marketing Operations: MObilizing Marketing For A Web 2.0 WorldMarketing Operations: MObilizing Marketing For A Web 2.0 World
Marketing Operations: MObilizing Marketing For A Web 2.0 WorldClearAction Continuum
 
Facetime With an SEO Expert - slides
Facetime With an SEO Expert - slidesFacetime With an SEO Expert - slides
Facetime With an SEO Expert - slidesDemandWave
 
Content marketing-summit-southeast 5-7
Content marketing-summit-southeast 5-7Content marketing-summit-southeast 5-7
Content marketing-summit-southeast 5-7Skyword Inc.
 
Search & Social Tactics to Grow Your Advertiser Base
Search & Social Tactics to Grow Your Advertiser Base Search & Social Tactics to Grow Your Advertiser Base
Search & Social Tactics to Grow Your Advertiser Base Search Influence
 
Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - M...
Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - M...Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - M...
Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - M...Marketo
 
Rebecca Murtagh - Integrating Social Media into the Overall Marketing Plan
Rebecca Murtagh - Integrating Social Media into the Overall Marketing PlanRebecca Murtagh - Integrating Social Media into the Overall Marketing Plan
Rebecca Murtagh - Integrating Social Media into the Overall Marketing PlanRebecca Murtagh
 
Content For Lead Generation: The A To Z Guide To Content Strategy, Creation, ...
Content For Lead Generation: The A To Z Guide To Content Strategy, Creation, ...Content For Lead Generation: The A To Z Guide To Content Strategy, Creation, ...
Content For Lead Generation: The A To Z Guide To Content Strategy, Creation, ...G3 Communications
 
Content Marketing Boot Camp
Content Marketing Boot CampContent Marketing Boot Camp
Content Marketing Boot CampMarketo
 
Local Online Marketing - Key Strategies to Drive Revenue
Local Online Marketing - Key Strategies to Drive RevenueLocal Online Marketing - Key Strategies to Drive Revenue
Local Online Marketing - Key Strategies to Drive RevenueMike Merrill
 
Webmarketing123 Close the Loop Between Keywords and Revenue
Webmarketing123   Close the Loop Between Keywords and RevenueWebmarketing123   Close the Loop Between Keywords and Revenue
Webmarketing123 Close the Loop Between Keywords and RevenueDemandWave
 
Marketing and The Wild West_BNJ POV_Nov 2015
Marketing and The Wild West_BNJ POV_Nov 2015Marketing and The Wild West_BNJ POV_Nov 2015
Marketing and The Wild West_BNJ POV_Nov 2015Lauren Goldstein
 
Driving Real ROI With Facebook
Driving Real ROI With FacebookDriving Real ROI With Facebook
Driving Real ROI With FacebookJulie Hansen
 

Similar to Rebecca Murtagh PubCon Paradise 2012 - The Future of Social Media & Search (20)

Capture High Quality Leads with Demographic and Psychographic Targeting
Capture High Quality Leads with Demographic and Psychographic TargetingCapture High Quality Leads with Demographic and Psychographic Targeting
Capture High Quality Leads with Demographic and Psychographic Targeting
 
Creating Content that Converts: Lean Content Marketing for Lead Generation
Creating Content that Converts: Lean Content Marketing for Lead GenerationCreating Content that Converts: Lean Content Marketing for Lead Generation
Creating Content that Converts: Lean Content Marketing for Lead Generation
 
Content for Lead Generation
Content for Lead Generation Content for Lead Generation
Content for Lead Generation
 
7 Tactics For a Bad-ass B2B Social Media Strategy
7 Tactics For a Bad-ass B2B Social Media Strategy7 Tactics For a Bad-ass B2B Social Media Strategy
7 Tactics For a Bad-ass B2B Social Media Strategy
 
The SEMisweet Side of Digital Branding (SXSW V2V)
The SEMisweet Side of Digital Branding (SXSW V2V)The SEMisweet Side of Digital Branding (SXSW V2V)
The SEMisweet Side of Digital Branding (SXSW V2V)
 
Facetime with an SEO Expert - Webmarketing123 webinar
Facetime with an SEO Expert - Webmarketing123 webinarFacetime with an SEO Expert - Webmarketing123 webinar
Facetime with an SEO Expert - Webmarketing123 webinar
 
Maximizing the ROI of Every Lead: Advanced Lead Nurturing, Segmentation, and ...
Maximizing the ROI of Every Lead: Advanced Lead Nurturing, Segmentation, and ...Maximizing the ROI of Every Lead: Advanced Lead Nurturing, Segmentation, and ...
Maximizing the ROI of Every Lead: Advanced Lead Nurturing, Segmentation, and ...
 
Geo-Targeting Gone Wild Webinar
Geo-Targeting Gone Wild WebinarGeo-Targeting Gone Wild Webinar
Geo-Targeting Gone Wild Webinar
 
Marketing Operations: MObilizing Marketing For A Web 2.0 World
Marketing Operations: MObilizing Marketing For A Web 2.0 WorldMarketing Operations: MObilizing Marketing For A Web 2.0 World
Marketing Operations: MObilizing Marketing For A Web 2.0 World
 
Facetime With an SEO Expert - slides
Facetime With an SEO Expert - slidesFacetime With an SEO Expert - slides
Facetime With an SEO Expert - slides
 
Content marketing-summit-southeast 5-7
Content marketing-summit-southeast 5-7Content marketing-summit-southeast 5-7
Content marketing-summit-southeast 5-7
 
Search & Social Tactics to Grow Your Advertiser Base
Search & Social Tactics to Grow Your Advertiser Base Search & Social Tactics to Grow Your Advertiser Base
Search & Social Tactics to Grow Your Advertiser Base
 
Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - M...
Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - M...Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - M...
Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - M...
 
Rebecca Murtagh - Integrating Social Media into the Overall Marketing Plan
Rebecca Murtagh - Integrating Social Media into the Overall Marketing PlanRebecca Murtagh - Integrating Social Media into the Overall Marketing Plan
Rebecca Murtagh - Integrating Social Media into the Overall Marketing Plan
 
Content For Lead Generation: The A To Z Guide To Content Strategy, Creation, ...
Content For Lead Generation: The A To Z Guide To Content Strategy, Creation, ...Content For Lead Generation: The A To Z Guide To Content Strategy, Creation, ...
Content For Lead Generation: The A To Z Guide To Content Strategy, Creation, ...
 
Content Marketing Boot Camp
Content Marketing Boot CampContent Marketing Boot Camp
Content Marketing Boot Camp
 
Local Online Marketing - Key Strategies to Drive Revenue
Local Online Marketing - Key Strategies to Drive RevenueLocal Online Marketing - Key Strategies to Drive Revenue
Local Online Marketing - Key Strategies to Drive Revenue
 
Webmarketing123 Close the Loop Between Keywords and Revenue
Webmarketing123   Close the Loop Between Keywords and RevenueWebmarketing123   Close the Loop Between Keywords and Revenue
Webmarketing123 Close the Loop Between Keywords and Revenue
 
Marketing and The Wild West_BNJ POV_Nov 2015
Marketing and The Wild West_BNJ POV_Nov 2015Marketing and The Wild West_BNJ POV_Nov 2015
Marketing and The Wild West_BNJ POV_Nov 2015
 
Driving Real ROI With Facebook
Driving Real ROI With FacebookDriving Real ROI With Facebook
Driving Real ROI With Facebook
 

Recently uploaded

Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptxGoal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptxNetapsFoundationAdmi
 
Unlocking Growth The Power of Outsourcing for CPA Firms
Unlocking Growth The Power of Outsourcing for CPA FirmsUnlocking Growth The Power of Outsourcing for CPA Firms
Unlocking Growth The Power of Outsourcing for CPA FirmsYourLegal Accounting
 
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...yulianti213969
 
10 Easiest Ways To Buy Verified TransferWise Accounts
10 Easiest Ways To Buy Verified TransferWise Accounts10 Easiest Ways To Buy Verified TransferWise Accounts
10 Easiest Ways To Buy Verified TransferWise Accountshttps://localsmmshop.com/
 
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![© ر
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![©  ر00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![©  ر
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![© رnafizanafzal
 
Sex service available my WhatsApp number 7374088497
Sex service available my WhatsApp number 7374088497Sex service available my WhatsApp number 7374088497
Sex service available my WhatsApp number 7374088497dipikakk482
 
RATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODF
RATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODFRATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODF
RATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODFCaitlinCummins3
 
Mental Health Issues of Graduate Students
Mental Health Issues of Graduate StudentsMental Health Issues of Graduate Students
Mental Health Issues of Graduate Studentsvineshkumarsajnani12
 
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjw
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjwSCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjw
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjwadimosmejiaslendon
 
Solar Panel Installation A Comprehensive Guide.pdf
Solar Panel Installation A Comprehensive Guide.pdfSolar Panel Installation A Comprehensive Guide.pdf
Solar Panel Installation A Comprehensive Guide.pdfDYFA Electrical
 
A DAY IN LIFE OF A NEGOTIATOR By Pondicherry University MBA Students.pptx
A DAY IN LIFE OF A NEGOTIATOR By Pondicherry University MBA Students.pptxA DAY IN LIFE OF A NEGOTIATOR By Pondicherry University MBA Students.pptx
A DAY IN LIFE OF A NEGOTIATOR By Pondicherry University MBA Students.pptxLokeshwariOrchid1
 
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptxThompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptxtmthompson1
 
The Art of Decision-Making: Navigating Complexity and Uncertainty
The Art of Decision-Making: Navigating Complexity and UncertaintyThe Art of Decision-Making: Navigating Complexity and Uncertainty
The Art of Decision-Making: Navigating Complexity and Uncertaintycapivisgroup
 
Moradia Isolada com Logradouro; Detached house with patio in Penacova
Moradia Isolada com Logradouro; Detached house with patio in PenacovaMoradia Isolada com Logradouro; Detached house with patio in Penacova
Moradia Isolada com Logradouro; Detached house with patio in Penacovaimostorept
 

Recently uploaded (20)

Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptxGoal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
 
Obat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di Pasuruan
Obat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di PasuruanObat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di Pasuruan
Obat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di Pasuruan
 
Unlocking Growth The Power of Outsourcing for CPA Firms
Unlocking Growth The Power of Outsourcing for CPA FirmsUnlocking Growth The Power of Outsourcing for CPA Firms
Unlocking Growth The Power of Outsourcing for CPA Firms
 
Obat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di Malang
Obat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di MalangObat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di Malang
Obat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di Malang
 
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
 
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
 
10 Easiest Ways To Buy Verified TransferWise Accounts
10 Easiest Ways To Buy Verified TransferWise Accounts10 Easiest Ways To Buy Verified TransferWise Accounts
10 Easiest Ways To Buy Verified TransferWise Accounts
 
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![© ر
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![©  ر00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![©  ر
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![© ر
 
Sex service available my WhatsApp number 7374088497
Sex service available my WhatsApp number 7374088497Sex service available my WhatsApp number 7374088497
Sex service available my WhatsApp number 7374088497
 
RATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODF
RATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODFRATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODF
RATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODF
 
Mental Health Issues of Graduate Students
Mental Health Issues of Graduate StudentsMental Health Issues of Graduate Students
Mental Health Issues of Graduate Students
 
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjw
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjwSCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjw
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjw
 
Solar Panel Installation A Comprehensive Guide.pdf
Solar Panel Installation A Comprehensive Guide.pdfSolar Panel Installation A Comprehensive Guide.pdf
Solar Panel Installation A Comprehensive Guide.pdf
 
Home Furnishings Ecommerce Platform Short Pitch 2024
Home Furnishings Ecommerce Platform Short Pitch 2024Home Furnishings Ecommerce Platform Short Pitch 2024
Home Furnishings Ecommerce Platform Short Pitch 2024
 
Contact +971581248768 for 100% original and safe abortion pills available for...
Contact +971581248768 for 100% original and safe abortion pills available for...Contact +971581248768 for 100% original and safe abortion pills available for...
Contact +971581248768 for 100% original and safe abortion pills available for...
 
A DAY IN LIFE OF A NEGOTIATOR By Pondicherry University MBA Students.pptx
A DAY IN LIFE OF A NEGOTIATOR By Pondicherry University MBA Students.pptxA DAY IN LIFE OF A NEGOTIATOR By Pondicherry University MBA Students.pptx
A DAY IN LIFE OF A NEGOTIATOR By Pondicherry University MBA Students.pptx
 
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptxThompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
 
The Art of Decision-Making: Navigating Complexity and Uncertainty
The Art of Decision-Making: Navigating Complexity and UncertaintyThe Art of Decision-Making: Navigating Complexity and Uncertainty
The Art of Decision-Making: Navigating Complexity and Uncertainty
 
Obat Aborsi Surabaya 0851\7696\3835 Jual Obat Cytotec Di Surabaya
Obat Aborsi Surabaya 0851\7696\3835 Jual Obat Cytotec Di SurabayaObat Aborsi Surabaya 0851\7696\3835 Jual Obat Cytotec Di Surabaya
Obat Aborsi Surabaya 0851\7696\3835 Jual Obat Cytotec Di Surabaya
 
Moradia Isolada com Logradouro; Detached house with patio in Penacova
Moradia Isolada com Logradouro; Detached house with patio in PenacovaMoradia Isolada com Logradouro; Detached house with patio in Penacova
Moradia Isolada com Logradouro; Detached house with patio in Penacova
 

Rebecca Murtagh PubCon Paradise 2012 - The Future of Social Media & Search

  • 1. The Convergence of Social Media & Search Rebecca Murtagh @VirtualMarketer | Rebecca Murtagh @VirtualMarketer © 2012 Karner Blue Marketing LLC
  • 2. Search engine visibility is no longer just about SEO... @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  • 3. Social Media is no longer just about being social… @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  • 4. Visibility of your brand on SRPs is more important than ever. SRPs = (search engine results pages) @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  • 5. How you gain visibility on page one Search has changed, @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  • 6. How you gain visibility on page one Search has changed, and will continue to change. @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  • 7. So how will you get the visibility you need to compete? @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  • 8. Word Based Search is being replaced by The Google Knowledge Graph http://bit.ly/ww4tM2 @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  • 9. @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  • 10. Surprised? @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  • 11. Google’s ‘intel inside’ is Data not Search http://bit.ly/ww4tM2 @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  • 12. How we view Digital assets Must change. @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  • 13. 2011 B2B B2C 2011 Survey of Online Marketers , compiled by Webmarketing123 @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  • 14. SEO, PPC & Social ARE NO LONGER INDEPENDENT Orchestrate an Integrated Approach @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  • 15. People (and verified Identity) Add Data to the Knowledge Base @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  • 16. Influence is a Vital aspect of Authority @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  • 17. @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  • 18. @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  • 19. 3 Types of Digital Content Impact Your Brand: • Owned • Paid • Earned @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  • 20. Owned, Paid & Earned Media @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  • 21. Why do search engines care so much about social media? @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  • 22. Internet Users spend most of their time on social media. @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  • 23. Time spent online . . . @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  • 24. 70% Consumers of Trust Online Reviews. Source: Nielsen @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  • 25. Consumers Trust Friends, Strangers and Brand Websites: @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  • 26. Yet, Search Rules. @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  • 27. @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  • 28. Search Engines Rule • 93% of all consumers use search • 57% of consumers begin product search with search • ~80% of buyers rate search as very or extremely useful • 77% favor non-sponsored search results over sponsored/paid links as trusted, unbiased information. Sources: Google Etail Study, NYU Study, Internet Retailer, @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  • 29. Search engines consider social influence in search algorithms: • Followers/Likes/Check-ins/Google+ • Mentions • Frequency • Topic/Relevance • Reputation/Authority/Influence • Engagement (Klout) @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  • 30. How Google Views Authority . . . @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  • 31. 2008 website @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  • 32. 2011 website blog blog blog blog @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  • 33. 2012 website website blog blog blog blog @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  • 34. Search Engines make predictive decisions that influence search results. @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  • 35. 2009 @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  • 36. 2011 @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  • 37. 2012 @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  • 38. Global (not logged in) @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  • 39. Personal (logged in) @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  • 40. Blog Posts • Social Media Updates • Video • Slideshows • Infographics • Digital Downloads (pdfs, docs) @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  • 41. Build Your Influence by offering your audience: •information • products • services and solutions • reviews • deals • their opinion • a voice @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  • 42. http://bit.ly/ww4tM2 Rebecca Murtagh twitter: @VirtualMarketer @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC

Editor's Notes

  1. Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  2. Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  3. Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  4. Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  5. Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  6. Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC