Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Rebecca Murtagh PubCon Paradise 2012 - The Future of Social Media & Search

2,056 views

Published on

iAs Google reveals its shift from "Word Based Index" To the Knowledge Graph, Rebecca challenges SEO and Social media marketers to shift their thinking from keywords to influence generated by the relationship between brands, people and content.

Published in: Business, Technology
  • Finally found a service provider which actually supplies an essay with an engaging introduction leading to the main body of the exposition Here is the site ⇒⇒⇒WRITE-MY-PAPER.net ⇐⇐⇐
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Best dissertation help you can get, thank god a friend suggested me ⇒⇒⇒WRITE-MY-PAPER.net ⇐⇐⇐ otherwise I could have never completed my dissertation on time.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Get Now to Download PDF eBook === http://freedaduada.qpoe.com/3775714707-rebecca-horn-bodylandscapes.html
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Rebecca Murtagh PubCon Paradise 2012 - The Future of Social Media & Search

  1. 1. The Convergence ofSocial Media & Search Rebecca Murtagh @VirtualMarketer | Rebecca Murtagh @VirtualMarketer © 2012 Karner Blue Marketing LLC
  2. 2. Search engine visibility is no longer just about SEO...@VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  3. 3. Social Media is no longer just about being social…@VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  4. 4. Visibility of your brandon SRPs is more importantthan ever.SRPs = (search engine results pages) @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  5. 5. How you gain visibility onpage one Search haschanged, @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  6. 6. How you gain visibility onpage one Search haschanged, and will continueto change. @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  7. 7. So how will you get thevisibility you need tocompete? @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  8. 8. Word Based Search is being replaced byThe Google Knowledge Graph http://bit.ly/ww4tM2 @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  9. 9. @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  10. 10. Surprised? @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  11. 11. Google’s ‘intel inside’is Data not Search http://bit.ly/ww4tM2 @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  12. 12. How we viewDigital assetsMust change. @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  13. 13. 2011 B2B B2C 2011 Survey of Online Marketers , compiled by Webmarketing123 @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  14. 14. SEO, PPC & Social ARE NO LONGER INDEPENDENTOrchestrate an Integrated Approach @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  15. 15. People (and verified Identity)Add Data to the Knowledge Base @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  16. 16. Influenceis a Vital aspect of Authority @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  17. 17. @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  18. 18. @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  19. 19. 3 Types of Digital ContentImpact Your Brand:• Owned• Paid• Earned @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  20. 20. Owned, Paid & Earned Media @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  21. 21. Why do search engines care so much about social media? @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  22. 22. Internet Users spend most of their time on social media.@VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  23. 23. Time spent online . . . @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  24. 24. 70% Consumers of Trust Online Reviews.Source: Nielsen @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  25. 25. Consumers Trust Friends,Strangers and Brand Websites: @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  26. 26. Yet, Search Rules.@VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  27. 27. @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  28. 28. Search Engines Rule • 93% of all consumers use search • 57% of consumers begin product search with search • ~80% of buyers rate search as very or extremely useful • 77% favor non-sponsored search results over sponsored/paid links as trusted, unbiased information. Sources: Google Etail Study, NYU Study, Internet Retailer, @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  29. 29. Search engines consider socialinfluence in search algorithms:• Followers/Likes/Check-ins/Google+• Mentions• Frequency• Topic/Relevance• Reputation/Authority/Influence• Engagement (Klout) @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  30. 30. How Google Views Authority . . . @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  31. 31. 2008 website @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  32. 32. 2011 website blog blog blog blog @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  33. 33. 2012 website website blog blog blog blog @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  34. 34. Search Engines makepredictive decisionsthat influence search results. @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  35. 35. 2009 @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  36. 36. 2011 @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  37. 37. 2012 @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  38. 38. Global (not logged in) @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  39. 39. Personal (logged in) @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  40. 40. • Blog Posts• Social Media Updates• Video• Slideshows• Infographics• Digital Downloads (pdfs, docs) @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  41. 41. Build Your Influence byoffering your audience:•information• products• services and solutions• reviews• deals• their opinion• a voice @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC
  42. 42. http://bit.ly/ww4tM2 Rebecca Murtaghtwitter: @VirtualMarketer @VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC

×