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Power of Pictures: Manipulated Beauty In Advertisements That Create Unrealistic Societal Standards
Power of Pictures: Manipulated Beauty In Advertisements That Create Unrealistic Societal Standards
Power of Pictures: Manipulated Beauty In Advertisements That Create Unrealistic Societal Standards
Power of Pictures: Manipulated Beauty In Advertisements That Create Unrealistic Societal Standards
Power of Pictures: Manipulated Beauty In Advertisements That Create Unrealistic Societal Standards
Power of Pictures: Manipulated Beauty In Advertisements That Create Unrealistic Societal Standards
Power of Pictures: Manipulated Beauty In Advertisements That Create Unrealistic Societal Standards
Power of Pictures: Manipulated Beauty In Advertisements That Create Unrealistic Societal Standards
Power of Pictures: Manipulated Beauty In Advertisements That Create Unrealistic Societal Standards
Power of Pictures: Manipulated Beauty In Advertisements That Create Unrealistic Societal Standards
Power of Pictures: Manipulated Beauty In Advertisements That Create Unrealistic Societal Standards
Power of Pictures: Manipulated Beauty In Advertisements That Create Unrealistic Societal Standards
Power of Pictures: Manipulated Beauty In Advertisements That Create Unrealistic Societal Standards
Power of Pictures: Manipulated Beauty In Advertisements That Create Unrealistic Societal Standards
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Power of Pictures: Manipulated Beauty In Advertisements That Create Unrealistic Societal Standards

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Extensive editing in advertisements has caused the public to have faulty ideas of what is beautiful, handsome, sexy, etc. Therefore, society has set unrealistic standards to how they classify any …

Extensive editing in advertisements has caused the public to have faulty ideas of what is beautiful, handsome, sexy, etc. Therefore, society has set unrealistic standards to how they classify any other person to be attractive. Changes and modifications completed through Photoshop and additional editing leave children, teens, and adultswith a lifetime of pressure to fit society's set standards and ideals of perfection.

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  • 1. POWER OF PICTURES: MANIPULATED BEAUTY IN ADVERTISEMENTS THAT CREATE UNREALISTIC SOCIETAL STANDARDS Karlein Narciso Art 160 – 1008 Student Art Appreciation
  • 2. BARBIE VS REAL GIRL NICKOLAY LAMM A study in body comparison by Nickolay Lamm concluded what women would look like based on Barbie proportions. The average body measurements from a healthy, 19 year old woman from CDC.gov resulted in 163.3 cm(64.3 in) height, 85.4 cm(33.6 in) waist, 35.8 cm(14.1 in) upper arm length, 36.7 cm(14.5 in) upper arm length, 50.8 cm(20 in) head circumference, and 38.1 cm(15 in) neck circumference. Barbie, at 1/6 scale, would be 175.26 cm(69 in) height, 91.44 cm(36 in) bust, 45.72 cm(18 in) waist, 83.82 cm(33 in) hips, 55.88 cm(22 in) head circumference, and 22.86 cm(9 in) neck circumference.
  • 3. Toy dolls were made for Nicokolay Lamm’s project based on what Barbie would look like in real life. His model shown next to Mattel’s Barbie shows the evident differences.
  • 4. Mattel’s Barbie doll shown in comparison to Nicolay Lamm’s 3-D model doll. One of America’s favorite dolls lead a misleading idea body type and can negatively influence impressionable audiences.
  • 5. These celebrity headshots show, in great detail, before and after Photoshop work and why the public should not live up to an iconic face’s “beauty”.
  • 6. Make-up and perfume advertisements highly rely on their spokesperson to act as a representation of happy, perfect living, especially after using their product. As shown here, make-up clearly did not help enough and Photoshop was necessary to have the desired photo for the ad. Wrinkles and natural creases were all smoothed over to create a face that looks years younger than the actual person.
  • 7. Misleading photos are also released internationally, for others around the world to have a misguided idea of what is attractive. Where some may find beauty marks acceptable, this industry immediately omits them. These woman had their bodies made slimmer. Their skin is also smoothed to get rid of muscle and natural body creases.
  • 8. Men are also pressured to have a great amount of sex appeal. Many published photos can be seen showing a more golden, tan complexion, with larger and defined muscles.
  • 9. All these woman are proof of the sad, drastic measures a magazine will make to create covers. They have all had their skin tone lightened with a lighter glow added to their skin.
  • 10. Extensive editing can even change colors in fabric and what a person may be wearing. As shown here, Kourtney Kardashian’s head was tilted up and forward, along with belly slimming. There is a clear change in her white blouse to a shimmering purple blouse. Beyoncé had the same shot on two different magazine covers. Her natural skin color is made to be fairer in JOY and darker in GLAMOUR. This editing of her skin color shows how great of a difference Photoshop can make.
  • 11. Even with teams of editors, advertisements make errors. Big faults show how much can get removed and changed throughout the editing process. Do not believe everything shown in advertisements.
  • 12. MEN AND WOMEN ARE SUSCEPTIBLE TO HIGH STANDARDS  Societal standards of beauty and acceptance has led to pressures of creating the “perfect image” for both men and women.  Photoshop has allowed artists to portray unrealistic beauty of actors, actresses, and models in advertisements.  Through alterations such as airbrushing, digital enhancement, and photo manipulation, “likeable” portrayals of a person or product or idea are created.  General audiences are given increased expectations to look more like their role models plastered in print ads, magazine covers, album covers, etc.  The consumer is left blinded with the reality of all humans: natural flaw.
  • 13. BIBLIOGRAPHY          http://denisesalceda.com/youre-not-perfect-and-thats-okay/ http://curvesalamode.com/2013/08/26/photochop-the-art-of-bodyimage-distortion/ http://www.beautyredefined.net/photoshop-phoniness-hall-of-shame/ http://www.huffingtonpost.com/2013/07/01/normal-barbie-nickolaylamm_n_3529460.html#slide=more306146 http://www.mydeals.com/blog/what-if-barbie-looked-like-a-realwoman/post http://wanderingbohemianphoto.blogspot.com/2010/04/lets-talkretouching.html http://www.chilloutpoint.com/misc/celebrities-before-and-afterphotoshop.html http://www.cnn.com/2011/LIVING/08/01/beauty.advertising/ http://www.nydailynews.com/entertainment/gossip/photoshopattacks-celebs-digitally-nipped-tucked-gallery-1.28061

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