2. Do You Remember… How a yellow wrist band raised awareness and money for cancer research? That t-shirt you stood in line to get at the radio station? The mug you use, with the name of your favorite specialty shop where you buy your morning coffee? When one fast food restaurant sold out of kid’s meals because of a bean bag toy? You remember them, and so do others!
12. Cutting Through The ClutterHow can you set your brand apart with promotional products? Increase exposure Increase impact Increase influence Increase relationship
13. TheAd Avoider(insert scary movie music) A 2007 study conducted by Microsoft and Starcom found that 10 – 15% of adults between the ages of 17 and 35 go out of their way to dodge traditional advertising, branding them “Ad Avoiders”
16. Why Promotional Products? Promotional products are a sensory medium. Adding your message to a tangible product turns an ordinary message into a marketing experience your audience can smell, taste, see, hear and touch.
18. Other Advantages of Promotional Products Audience Focused Tangible and long-lasting Impact easily measured Easily distributed (viral) Higher perceived value Complements targeted marketing Complements other advertising media
19. Added Perk… Promotional Products Are Memorable Promotional products have the unique ability to build a relationship with consumers: Once you accept the product – we have a relationship. That relationship will continue throughout the useful life of the product. Your relationship with most other media begins when you see it and ends when you look away.
20. Numbers Don’t Lie(unless of course you cook the books …) According to a recent study, conducted by L.J. Market Research at DFW International Airport: Nearly 80% of respondents who reported receiving a promotional product in the last 12 months could recall the advertiser’s name on the item they received. Only 53.5% could recall the name of a single advertiser from a newspaper or magazine read in the past week. 52% of those surveyed reported doing business with the company after receiving the item and another 52% said their impression of the company became more favorable after receiving the item.
21. Synergy(promotional products even play well with others!) New study proves the addition of promotional products actually increases favorability ratings toward ads among the same key 18-34 year old demographic group. The study showed that adding a promotional product to the media mix (print and television) generates favorable attitudestowards the brand, as well as increased brand interest(69 percent) and a good impression of the brand(84 percent). The results also showed that integrating a promotional product with television and print increased referral value by 52 percent and message credibility by 60 percent. Source: 2006 study of 18-34 year olds conducted by researchers at Louisiana State University and the University of Texas at San Antonio
23. STEP 1: Identify your goals/objectives What kind of response am I looking for? What do I want to accomplish? What are all my product options? How much do I have to spend on the products? At what point will the response justify the budget?
24. STEP 2: Enlist the expertise of a qualified promotional consultant(www.promoideas.org)
31. Plan your campaign An overall campaign should include and incorporate at least some the following considerations: Program/campaign theme Target audience Intended response Workable budget Realistic timeline Method of distribution It will be important to choose/use a product that is consistent with these elements in order to achieve the best results.
36. Are there additional/extra costs?(set up, extra colors, shipping, taxes, rush orders, etc.)Note:As with any important purchase, don’t choose on price alone!
