This document provides a beginner's guide to public relations (PR). It outlines several key aspects of PR work, including the importance of coverage, tracking news, understanding stakeholders like CEOs and editors, pitching stories well, managing client expectations, dealing with egos, crisis communication, multitasking, establishing processes, following up, patience, celebrating successes, and the value of teamwork. The overall message is that PR requires navigating many relationships and responsibilities simultaneously.

1. Beginners
Guide to
PR
- It’s a jungle out there!

2. Everyone likes to
be in the
LIMELIGHT…

3. COVERAGE is
essential…

4. Coverage is a
consequence of
watchful &
consistent news
TRACKING

5. KNOW YOUR
STAKEHOLDERS:
Think like a CEO
and an Editor…

6. THE PITCH
needs to be good
or else…

7. MANAGE
CLIENT
EXPECTATIONS:
If you don’t regularly
act, expect the client
to react…

8. MANAGING
EGOs: you need to
carefully nurture
relationship’s with all
stakeholders…

9. CRISIS
COMMUNICATION:
Every adversity is an
opportunity in
disguise…

10. MULTI-TASKING:
Clients, managers,
internal company
work… necessitates
multitasking…

11. PROCESSES
help you get on
top of the
situation…

12. FOLLOW UPS:
Nothing happens
without this…
nothing!

13. PATIENCE
would be the
order of the day
while dealing with
all stakeholders…

14. But there will be
sufficient
moments to
PARTY too!

15. And no matter the
individual
excellence,
TOGETHER
always WORKS
BETTER!

16. THANK YOU for your time
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[Disclaimer: All pictures in this presentation are courtesy Google Images]