SharePoint is evolving, are you?

1. Confidential
SharePoint is Evolving
Are You?
January 28, 2015

2. Speakers
Welcome
Your presenters:
1
Kunaal Kapoor
Vice President of Mid-Atlantic Region, BrightStarr
Loren Johnson
Senior Product Marketing Manager, Webtrends
Jean-Marc Krikorian
Senior Director of Partner Sales, Webtrends

3. Agenda – Top Questions
• How does measurement validate a
SharePoint investment?
• What are the best practices for using
measurement to drive migration decisions
and beyond?
• How can BrightStarr and Webtrends show
me value in terms of SharePoint
improvements?
• How can user engagement metrics drive
migration, hybrid and enterprise social
strategies?2

4. SharePoint – Why Invest?
• The central nervous system for many
organizations
• Creates and fosters an environment of
collaboration
– Internally with colleagues
– Externally with business partners
• Available anytime from anywhere via any device
– Decentralized organizations
• An evolving platform with increasing promise
3

5. Adoption, Engagement and Overall Measurement
• Adoption and engagement are the
top concerns of stakeholders
• Validates the investment,
showcases the productivity impact
of the solution
• Delivers confidence that SharePoint
is delivering as expected
• Builds justification for further
investment
• Confidence in migration planning
and execution
4

6. Prove it! (the before)
Use analytics on your SharePoint site to measure the
ROI for an Upgrade or Migration:
• Prioritize current pain points and map to features.
E.g. Social Collaboration, Search, Hybrid or Cloud
deployments and Device Channels etc.
• Validate content usage to strategize for migration.
E.g. Plan archival and structure using usage
patterns.
• Track failed operations and performance. E.g.
failed searches, not-found pages and content load
times.
• Use analytics before (prove it!) and after migration
(improve it!). Review, analyze and grow!
5

7. Then Improve it! (the after)
Once you’ve launched, keep improving. Analytics drives
user adoption and continuous engagement:
• Understand usage and users - Analytics drives user experience:
– What desirable actions do people take on the site? Can they
complete their tasks faster?
– Track success of cloud/hybrid implementations!
• KPIs are better than surveys!
– Develop goals and success criteria.
– Create a measurement strategy (dashboard)
– Optimize your SharePoint based on results.
• Track Enterprise social usage: Communities, MySites and Yammer.
• Create a Governance Plan: Use analytics to create a robust and
evolving governance plan.
• Review usage and adoption analytics for new features on O365!6

8. Customer Case Study

9. Needed to increase user adoption and employee productivity by:
• Enhancing User Experience
• Personalized Intranet experience for the international users
• Providing a unified and Robust Search experience
partner
A 25,000-employee industry leader in medical solutions needed to get
more out of their SharePoint Intranet
BrightStarr recommended using Webtrends Analytics to analyze the current corporate
SharePoint Intranet

10. Goals
• Create a new culture of collaboration and knowledge sharing
• Analyze site usage and behavioral patterns:
• To quickly identify the pain points and success criteria for the global audience
• Discover how users were using existing features
• Determine what additional features or changes could be made to enhance the user’s
experience
• Measure effectiveness of Communication Campaigns
• Surveys
• Videos
• Blogs & Articles
partner

11. Challenges – Global Users
• Understanding International Use
• Using Webtrends reports they discovered the activity distribution
globally differed from the employee distribution
• Analytics revealed International users felt Intranet content wasn’t
relevant and was only U.S.-based
• No Content Translation was leading users to exit the
intranet in less than 10 seconds.
• Access and Connectivity Issues were discovered using page
load times and failed request reports
WebtrendsAnalyticsforSharePoint
+35%Increase in user access
RESULTS

12. Challenges – Search
• Webtrends’ reports on search and “findability” of content
revealed that users struggled to find what they were
looking for through search
• These discoveries led to optimizing the search engine by
adding a search-term tag cloud populated with frequently
searched items
• Most searches were for policies and forms
• Based on this data, they created a dedicated section on the site
where users could find and favorite (bookmark) frequently
accessed items
• Now users quickly locate what they need faster than ever before
WebtrendsAnalyticsforSharePoint
RESULTS
1. Number of clicks and time spent
searching decreased
2. Implementeda better user
experience that helped users find
whatthey need faster than ever

13. +40%ofthecompanyadoptedthenew
quicklinkfeatureinthefirstweek
Challenges - Site Design & Navigation
• Analytics data influenced the redesign of the intranet site
navigation
• Intranet didn’t have any Mobile Support and based on device
reports (mobile) responsive design was added
• They redesigned web parts and site visuals based on popular
usage
• Data on where user’s clicked around the site resulted in the design
of a new header and footer
• They created a feature where users could personalize their own
favorite links on the site
RESULTS
WebtrendsAnalyticsforSharePoint

14. Challenges - Multi-Media (Campaign) Analytics
• Using Webtrends custom media reports, they discovered:
• >15% of the site users didn’t have Adobe Flash (plug-in) or had it
disabled on their devices
• 30% of users didn’t watch entire videos
• Most users found the videos were too small and ineffective to use
• The result was a HTML5 based redesigned carousel that
supported all modern browsers and mobile devices
• Also added a larger area for video and image content
• Decreased video length to less than 2 minutes based on play time
reports
75%+In viewership
Before
After

15. Analytics drives UX and Adoption
Type of Challenge Before Webtrends After Webtrends Efficacy
Multi-Lingual requirement International users barely accessed
corporate intranet for most current
information
Intranet is available in multiple
languages
User access increased 35%
Site Design Impractical and ineffective tools
and sites took up valuable site real
estate
Redesigned web parts and site
visuals based on popular usage
Removed content that was not
useful and identified/augmented
strong content
Search and IA Users spent extra time searching
for information and documents
Optimized search engine with
popular search items
Number of clicks and time spent
searching decreased
Designed personalized quick links Adopted by 40% of the company in
the first week
Corporate Video Campaign Videos didn’t reach the whole
company and video completion
rate was low
Decreased video length Video completion increased 60%
Main page carousel supports video
display
Viewership increased 75%
Company News 12% of users could not view news
and article carousel for quick
updates
News/Popular Articles are
accessible to the whole
organization
All information is available for the
whole company

16. • Unified site, mobile, social, SharePoint
measurement
• Pre-built key metrics, reports & dashboards
• Customizable to fit unique business
requirements
• Consumable insights for business users
• Powerful data exploration
15
Webtrends Analytics Solutions

17. Unique value:
• Microsoft Partnership
• Over 300 global customers – including Microsoft
itself – and an extensive partner network
• 100+ standard reports & highly customizable
reporting
• Rapid time-to-value for SharePoint 2013 and O365
in particular
• Network security and data privacy assurances
16
Webtrends SharePoint Analytics
An Industry Leader in Web Analytics
Forrester Web Analytics Wave 2014
Member of Microsoft SharePoint
Partner Advisory Council
New Technology of the Year
DAA Awards for Excellence 2013
Customer Service and Support
Omega NorthFace ScoreBoard Award 2013
Web Visionary Award
Web Visions Conference 2013

18. Engagement Reporting
Engagement specific reporting
17

19. Measurement Matters
• SharePoint measurement is central to validating
the investment, executing migrations, and proving
the impact of collaboration productivity
• BrightStarr uses Webtrends to demonstrate value
and drive SharePoint improvements across their
diverse customer base
• User engagement strategies drive RIO, migration
strategies, and collaboration investment
• Webtrends SharePoint Analytics solution delivers
rapid time-to-value and engagement-specific
reporting designed to help clients make the most
of SharePoint
18

20. Thank You!
19
Where to go from Here
Demos & information:
SharePoint.webtrends.com
A copy of the eBook:
Jean-Marc Krikorian
Director Partner Sales – Webtrends
JeanMarc.Krikorian@Webtrends.com
Kunaal Kapoor
Vice President – BrightStarr
Kunaal.Kapoor@BrightStarr.com
Microsoft Ignite
Chicago, Illinois
May 4 – 8, 2015

21. BrightStarr is a market leader in
SharePoint and Office 365 consulting
services. Specializing in the delivery of
large scale end-to-end portal
solutions, BrightStarr is proud to have
already worked for some of the
biggest names both in the private and
public sector.
 Top Microsoft SharePoint Consultant: https://www.clutch.co/research/sharepoint-consultants
 Top Analyst Articles: BrightStarr has been featured in a number of analyst reports and group awards
including Nielsen Norman Group, Forrester, WireHive 100 Digital Agency and other online sources
such as TopSharePoint.com
BrightStarr’s uniqueness is the blend of both creative and technical skills that when combined
deliver truly extraordinary digital experiences with the perfect balance of form and factor.