Sign Up for FreeAs video adoption for marketing products and brands continueto rise, it’s not a surprise that more and more companies areincorporating video marketing as part of their marketingstrategy.Videos are an easy medium to showcase a product/brand andmaximize the message in a compact form.2
Sign Up for FreeSo, why is Video Marketing important?Videos are engaging: A video clip through a combination of goodaudio and video can be the difference between people rememberingyour product and forgetting it upon the click of the mouse. People’schoices are fast moving from text to audio to video.Videos are easy to grasp: With advancement in technology, peopleprefer to watch videos than reading detailed content, instructions,press releases etc. Information provided in videos is easy to grasp thancontent in print.SEO advantage: If videos are well optimized for ranking in searchingengines then they are likely to be found by people searching for similarcontent. This gives you additional pull and visibility for your brand orproducts.
Sign Up for FreeHere, lets discuss about 10 video marketing tools thatmarketers can use.
Sign Up for FreePowtoon• This video marketing tool is a combination of animatedcartoons and PowerPoint presentations.• The PowToon software helps create animated explainervideos using presentations and still images that bring about achange in your product demos, presentations and socialmedia clips.
Sign Up for FreeHow can a marketer use it?• As a marketer, you can use the Powtoon tool to createecommerce videos, how-to videos, TV ads, product listings,landing page videos, product demos, business portfolios andinvitations.• The software is most efficient for businesses and educators. Itis very user friendly and you need minimalist skills to workwith it.• You can opt for a free account or get access to more advancedfunctionalities with their paid plans. Here are the pricingdetails and commonly asked questions:http://www.powtoon.com/pricing/.
Sign Up for FreeXtranormal• This DIY video marketing tool makes your stories come to lifethrough animated characters.• It’s simple - create, share and watch your story using text-to-speech (computer generated artificial voice) and animatedtechnologies.
Sign Up for FreeHow can a marketer use it?• This video marketing tool can be used by marketers,educators, studio artists or IT professionals. Educators canreinvent their lectures/study workshops using videos createdby Xtranormal. It is a very engaging approach towardslearning.• You can also download the Xtranormal Desktop feature, feedin your script to the computer and virtual actors and cameraswill create the video for you using their artificial intelligence.• Here is there pricing list:http://www.xtranormal.com/pricing/.
Sign Up for FreeGo Animate• Like Go Animate says, making a video used to be difficult, time-consuming and expensive. Not Anymore!• This video marketing tool is do-it-yourself software which caters tobusinesses, educators and consumers alike.• Go Animate lets you create professional quality videos usinganimated characters without any fuss and at very low rates (that isif you opt for their paid plans).• You can then publish and promote the videos online.
Sign Up for FreeHow can a marketer use it?• As a marketer or a startup, you might not have the expertiseto create professional videos. Using their ‘Quick VideoMakers’ function, you can create videos yourself and withoutmuch fuss.• Their basic plan is free.• When you want full control, you can simply switch to their‘Full Video Makers’ section or get a business account. This willcost you around $50/month.
Sign Up for FreeMagisto• Video Marketing with Magisto is just a click away.• It offers you an automatic video editing solution to create andshare professional looking movies using still images andvideos, complete with effects and transitions.
Sign Up for FreeHow can a marketer use it?• As a marketer, you might not have the professional know-how tocreate videos. Fret not! You can upload your raw video and stillimages via Magistos app. The software automatically analyzes itwith its state of the art computer vision technology detecting andindexing people, scenes & behaviors.• Their artificial intelligence then filters the most interesting portionsof the video, puts it together with complete effects, transitions andmusic. In case, there is excessive noise or instability, Magisto cleansthat too.• Now, all you have to do is share it in your social networks.• For further queries, you can go through their faqs:http://www.magisto.com/faq.
Sign Up for FreeWeVideo• As an amateur entrepreneur, you might have shot your videoon your mobile phone, but is it presentable? This is whereWeVideo’s cloud based video editing technology helps.• The software is easy to use, fast and much more convenient.• Because it is cloud based, you can access their editing toolsanywhere, anytime.
Sign Up for FreeHow can a marketer use it?• Give your videos a facelift using their different themes, visualeffects, transitions and typography. Since this is a cloud basedtechnology, you can use your android phones, iPhones oriPods to create and share your videos.• As an amateur, you can create videos via the StoryboardEditor Mode; if you do have some basic knowledge of editingtry their timeline editor mode and if you are a pro, use theadvanced editor mode.• While the Video Lite package is for free, you can also opt for aPersonal Plus package at just $4.99/month or Personal Ultrapackage for $9.99/month.
Sign Up for FreeViewbix• Using Viewbix, you can empower your videos by insertingseveral interactive apps and leveraging them.• You can then share the experience across the internet, mobileand social networks.
Sign Up for FreeHow can a marketer use it?• Once your video is ready, you can add apps to them, enhanceengagement and drive calls to action through Viewbix. Hereare the list of apps that you can use to revamp the look ofyour videos: http://www.viewbix.com/apps.• Their basic plan is free. However, their Pro plans (silver, gold,platinum, titanium) start at $19.95, you can get the detailshere: http://www.viewbix.com/pricing.
Sign Up for FreeAnimotoThis video marketing tool creates videos from photos, video clips and music.How can a marketer use it?• Like their motto goes, ‘Make and Share beautiful videos online’, all youhave to do is upload your photos/music clip/video, select a style from thelibrary, add some music and words. Your video is ready to be shared.• Their basic plan is free. However, if you are looking for feature rich HDvideos, Animoto Pro can be useful. Here a detailed price list:http://animoto.com/pricing.
Sign Up for FreePreziSimply put, this video marketing tool reinvents the art of presentation.It gives your PowerPoint presentations a new look and feel.How can a Marketer use it?• Prezi has special feature called ‘Zooming’ which allows a user toview the larger goals of a company. A user can then zoom in furtherto see important details. This way, you can stuff all your gyan in justone slide and still keep it clutter free.• The basic plan is free, while the Enjoy License and Pro License planare paid. Here is their price list: http://prezi.com/pricing/.
Sign Up for FreeSellamationsThere is something about a person creating a doodle video in front of you isn’t it? You can’t move till thepost is complete. Sellamations’ doodle video marketing tool is very interesting and will keep your clientengaged.How can a Marketer use it?• Drawing doodles live keeps the user interested in what you are saying and what will happen next.• Selling a product online is all about telling a good story which demonstrates the product’suniqueness, features and benefits.• Doodles are a fun and effective way to get through to anyone - kids (schools, colleges, education &coaching institutions) and adults alike.• See a few examples here: http://sellamations.com/example-videos/.• However, they do not have any free plans. The packages are all paid.
Sign Up for FreeYou can also tryPhoto PeachZimmer TwinsStupeflixCreazaSo, which video marketing tool will you use? Do share and leavea comment.
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