social media software description.

1. © 2011 Conjoint Business CONFIDENTIAL

2. About Conjoint
Social Media Identity Social Media
•Social Profile Design Management
•Blog Design •Campaign Strategy and Planning
•Social Media Applications •Friend | Follower | Loyalty
Development Building
•Content Design •Social Network Advertising
•Content delivery •Post Updates
•Discussion initiations and filtration
Social Media Support Social Media Analytics
•Live Chat Integration •Data Collection and Processing
•Knowledge Base and FAQ •Sentiment Analysis
Integration •Social Conversations Influence
•E-mail Support Integration Measurements
•Video Development and Integration •Return On Relationship
•Maintenance and Support Up- Measurements
Gradations •Dash Board Reporting
© 2011 Conjoint Business CONFIDENTIAL

3. About Conjoint > The Conjoint Difference
• Content-Centric Approach
– True Multi-Channel Publishing
– Aggregated Cross-Channel Reporting
• Centralized Comment & Conversation
Management
• Social Profile Management
• Team workflow and permissioning
• Complete publication history with user-level
audit trails
• Connections to multiple channels including:
© 2011 Conjoint Business CONFIDENTIAL

4. The Conjoint Marketing Hub is the nerve center of your social marketing
activities. It allow marketers to manage, measure and control all their
social marketing activities through one centralized interface.
Key Functional Areas:
• Multi-Channel Publishing
• Social Content Management
• Social Profiling
• Team Workflow and Tasks
• Content and Channel Reporting
• Comment moderation
and response
• Access Control
and permissioning
© 2011 Conjoint Business CONFIDENTIAL

5. Content Publishing & Management
All content published through the Hub is centralized, providing users with a
simple, organized and searchable record of all content across all channels.
Advanced multi-criteria
filtering to sort and save
searches
Multi-Select actions simplify
bulk-tasks and sortable view
makes prioritization easy
One click actions allow you
to drill-down into content,
comments, author, reports
or quickly modify the status
of content
© 2011 Conjoint Business CONFIDENTIAL

6. Enterprise Grade, Multi-Channel Publishing
The Hub provides an intuitive interface for one-step publishing to dozens or
even hundreds destinations – with enterprise permissioning and reporting.
Select multiple
channels to publish
content
WYSIWYG editor allows you to
format the body of your post to
match your style
Channel specific fields allows
you to format content
specifically for Twitter,
Facebook and Flickr
Upload multiple assets to a single post – Video,
Photos, Audio, etc – The Hub intelligently knows
which channels to publish which assets to (i.e.
Video-to-YouTube; Photos/Video-to-
© 2011 Conjoint Business CONFIDENTIAL
Flickr/Facebook, etc.)

7. Channel Specific Content Publishing
Define how your messaging will
appear on a channel by channel basis.
Giving you the publishing flexibility
you need.
Define which tabs in
Facebook to publish content.
Includes events, notes, photo
albums and wall
Geo-Target posts within Facebook based on
location or language. For example, post to users
in France who speak German or to all Japanese
speaking fans regardless of location.
© 2011 Conjoint Business CONFIDENTIAL

8. Conversation Dashboard
Quickly and easily publish to Facebook and
Twitter from the Hub’s Conversation Dashboard.
Monitor stream of keywords and users while
dynamically publishing and responding through
one centralized interface
© 2011 Conjoint Business CONFIDENTIAL

9. Editorial and Task Calendar
Get a centralized view of all upcoming and
previously published content as well as an
understand of what tasks are upcoming through
a centralized editorial calendar
© 2011 Conjoint Business CONFIDENTIAL

10. Enterprise Grade, Multi-Channel Publishing
Content is automatically formatted by the Hub for the target destination. Shortened URLs are
generated automatically. Analytics and comments are aggregated by the Hub for reporting,
moderation & engagement. This greatly simplifies the publication process, saves time, and
reduces the likelihood of manual errors.
© 2011 Conjoint Business CONFIDENTIAL

11. SEO Optimization
Hub deployments include the
creation of branded landing
pages that drive significant
SEO-powered traffic. These
pages aggregate social
network content and
comments into one location
and provide significant SEO
benefit.
© 2011 Conjoint Business CONFIDENTIAL

12. Enterprise Grade Channel Workflow & Permissioning
The Hub offers sophisticated enterprise
access workflow and permissioning so Assign tasks for a specific piece of
teams can work together to deliver content or a comment
effective social marketing.
© 2011 Conjoint Business CONFIDENTIAL

13. Enterprise Reporting > Content
Detailed reports are available for each
piece of content published via the Hub
so you can see how content is being
consumed across channels..
Publication log & Audit trail
Social Comment Analytics
Sentiment Scoring on Comments
Drill Down reports
provide detailed
analytics on content
performance on
specific channels

14. Enterprise Reporting > Channels
Summary reports that
aggregate data for content
published over time and over
different channels gives
marketers a new and
powerful view of how their
channels are performing.
© 2011 Conjoint Business CONFIDENTIAL

15. Comment Management and Moderation
Centralized
comment
management lets
groups moderate
and respond to
comments as a
team.
Workflow and
automated
sentiment scoring
allows you to
prioritize responses.
© 2011 Conjoint Business CONFIDENTIAL

16. Social Profiling and Sentiment Scoring
In addition to compiling analytics and
comments, the Hub also pulls in
profile information for every individual
who engages with your content, so
you can build a knowledge base about
the people who are talking about you.
Social profiles include a record of all
comments from the user, plus
sentiment scoring, contact
information, and analytics.
© 2011 Conjoint Business CONFIDENTIAL

17. Price/Features Silver Gold Platinum
Page design 2 pages 4 pages 6 pages
Software access 2 users 5 users 10users
Support services None Yes Yes with Experts
Analytics and Basic Advance Advance
Reporting
Adverts Rs 5,000 one time Rs 5,000 one time Rs 5,000 one time
Staff Training None Basic Advance
Support and 1 month 6 month One year
consultancy
Price Rs.25,000 per Rs. 35,000 per Rs. 50,000 per
months month month
© 2011 Conjoint Business CONFIDENTIAL

18. The Conjoint Social Marketing Hub is the end-to-end solution
for all your social marketing activities.
© 2011 Conjoint Business CONFIDENTIAL