Kakul Srivastava flickr.com/photos/kakul
tagging
tagging opportunities & challenges of scale
definitions
tag <ul><li>Pronunciation: ’tag  </li></ul><ul><li>Function:  noun   </li></ul><ul><li>Etymology:  </li></ul><ul><ul><li>M...
more specifically, tagging is… <ul><li>unstructured </li></ul>by (l2r): carf, steelmonkey, anarchosyn, 0olong, Daniel Will...
social
organic
scale
http://farm2.static.flickr.com/1113/534748833_f51c84dc71_b.jpg by: Rupert Taylor-Price • http://www.flickr.com/photos/rupe...
<ul><li>extend  beyond  the yellow river </li></ul>by: J. F. Kr • http://www.flickr.com/photos/jwang7/486474760/
<ul><li>cover the floor of  14  Super Wal-Marts </li></ul>by: ratterrell • http://www.flickr.com/photos/ratterrell/4481631/
tags on flickr, trajectory break for a  personal story
tags on flickr, trajectory
tags on flickr, trajectory
behaviors
growth is exponential
increasing sophistication of use <ul><li>“ I exist” </li></ul>concepts: “ birthday” “ party” “ vacation” 12 42 14 50
increasing sophistication of use <ul><li>me and the other – “here I am!!” </li></ul><ul><ul><li>making my stuff “findable”...
increasing sophistication of use <ul><li>“ Hi! Can we play?” </li></ul><ul><ul><li>my friends annotate  </li></ul></ul><ul...
<ul><li>the commons </li></ul>
 
Monday  09:25
Monday  09:30
Monday  09:37
Monday  09:46
Monday  10:00
Monday  10:10
Monday  10:18
Monday  10:36
Monday  10:36 1   HOUR
Monday  10:36 1   HOUR   150 TAGS
Monday  10:36
Monday  10:45
Monday  10:56
Monday  11:16
Monday  11:47
Monday  12:00
Monday  12:20
Monday  12:20 3   HOURS
Monday  12:20 3   HOURS   767   TAGS
Monday  12:20
Monday  12:55
Monday  13:14
Monday  14:26
Monday  15:40
Wednesday  17:03
Thursday  10:49
Thursday  10:49 24 HOURS
Thursday  10:49 24 HOURS   11,000   TAGS
magic
sly, russian, mathematical magic
<ul><li>clustering </li></ul>Inferred “tags”
<ul><li>hot tags </li></ul>Inferred “tags”
<ul><li>places </li></ul>Inferred “tags”
<ul><li>inferred geo locations </li></ul><ul><li>“ hot tag” + location tag (i.e. “capital” + “washington d.c.”) </li></ul>...
watch this space
<ul><li>sub tags </li></ul><ul><ul><li>people tags </li></ul></ul><ul><ul><li>regions (think video) </li></ul></ul>more me...
<ul><li>Explore  /  Tags  /  aero:model=a319   </li></ul>more metadata:  machinetags by: .schill, beckyb  4 aero:type  158...
more metadata:  machinetags
<ul><li>“ suggest” tags </li></ul><ul><li>“ correct” tags </li></ul><ul><li>“ play” tags </li></ul>more interaction
<ul><li>is this interesting? </li></ul><ul><li>is this related? (places, events) </li></ul><ul><li>is this a story?  </li>...
<ul><li>increasing surface area </li></ul><ul><li>tag cloud   </li></ul>greatest challenge
<ul><li>increasing surface area </li></ul><ul><li>search   </li></ul>greatest challenge
<ul><li>increasing surface area </li></ul><ul><li>explore/places/calendar   </li></ul>greatest challenge
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Tagging - web 2 expo 2008

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  • Tagging - web 2 expo 2008

    1. 1. Kakul Srivastava flickr.com/photos/kakul
    2. 2. tagging
    3. 3. tagging opportunities & challenges of scale
    4. 4. definitions
    5. 5. tag <ul><li>Pronunciation: ’tag </li></ul><ul><li>Function: noun </li></ul><ul><li>Etymology: </li></ul><ul><ul><li>Middle English tagge; </li></ul></ul><ul><ul><li>akin to Middle Low German tagge, tacke </li></ul></ul><ul><li>Date: 14th century </li></ul><ul><li>Definitions: </li></ul><ul><ul><ul><li>1 :  a loose hanging piece of cloth :   tatter </li></ul></ul></ul><ul><ul><ul><li>2 :  a metal or plastic binding on an end of a shoelace </li></ul></ul></ul><ul><ul><ul><li>3 :  a piece of hanging or attached material; specifically :  a loop, knot, or tassel on a garment </li></ul></ul></ul><ul><ul><ul><li>4 a :  a brief quotation used for rhetorical emphasis or sententious effect b :  a recurrent or characteristic verbal expression c :   tagline </li></ul></ul></ul><ul><ul><ul><li>5 a :  a cardboard, plastic, or metal marker used for identification or classification <license tags > </li></ul></ul></ul><ul><ul><ul><li>6 :  a detached fragmentary piece :   bit </li></ul></ul></ul><ul><ul><ul><li>7 :  a graffito in the form of an identifying name or symbol </li></ul></ul></ul>http://www.flickr.com/photos/grodscorp/1420961279/
    6. 6. more specifically, tagging is… <ul><li>unstructured </li></ul>by (l2r): carf, steelmonkey, anarchosyn, 0olong, Daniel Williams
    7. 7. social
    8. 8. organic
    9. 9. scale
    10. 10. http://farm2.static.flickr.com/1113/534748833_f51c84dc71_b.jpg by: Rupert Taylor-Price • http://www.flickr.com/photos/rupertuk/534748833 equal to 100 heights of mt. everest
    11. 11. <ul><li>extend beyond the yellow river </li></ul>by: J. F. Kr • http://www.flickr.com/photos/jwang7/486474760/
    12. 12. <ul><li>cover the floor of 14 Super Wal-Marts </li></ul>by: ratterrell • http://www.flickr.com/photos/ratterrell/4481631/
    13. 13. tags on flickr, trajectory break for a personal story
    14. 14. tags on flickr, trajectory
    15. 15. tags on flickr, trajectory
    16. 16. behaviors
    17. 17. growth is exponential
    18. 18. increasing sophistication of use <ul><li>“ I exist” </li></ul>concepts: “ birthday” “ party” “ vacation” 12 42 14 50
    19. 19. increasing sophistication of use <ul><li>me and the other – “here I am!!” </li></ul><ul><ul><li>making my stuff “findable” </li></ul></ul><ul><ul><li>numbers explode </li></ul></ul><ul><ul><li>many more “concepts” to define & to search for </li></ul></ul>
    20. 20. increasing sophistication of use <ul><li>“ Hi! Can we play?” </li></ul><ul><ul><li>my friends annotate </li></ul></ul><ul><ul><li>formalized interactions </li></ul></ul><ul><ul><li>the commons </li></ul></ul>
    21. 21. <ul><li>the commons </li></ul>
    22. 23. Monday 09:25
    23. 24. Monday 09:30
    24. 25. Monday 09:37
    25. 26. Monday 09:46
    26. 27. Monday 10:00
    27. 28. Monday 10:10
    28. 29. Monday 10:18
    29. 30. Monday 10:36
    30. 31. Monday 10:36 1 HOUR
    31. 32. Monday 10:36 1 HOUR 150 TAGS
    32. 33. Monday 10:36
    33. 34. Monday 10:45
    34. 35. Monday 10:56
    35. 36. Monday 11:16
    36. 37. Monday 11:47
    37. 38. Monday 12:00
    38. 39. Monday 12:20
    39. 40. Monday 12:20 3 HOURS
    40. 41. Monday 12:20 3 HOURS 767 TAGS
    41. 42. Monday 12:20
    42. 43. Monday 12:55
    43. 44. Monday 13:14
    44. 45. Monday 14:26
    45. 46. Monday 15:40
    46. 47. Wednesday 17:03
    47. 48. Thursday 10:49
    48. 49. Thursday 10:49 24 HOURS
    49. 50. Thursday 10:49 24 HOURS 11,000 TAGS
    50. 51. magic
    51. 52. sly, russian, mathematical magic
    52. 53. <ul><li>clustering </li></ul>Inferred “tags”
    53. 54. <ul><li>hot tags </li></ul>Inferred “tags”
    54. 55. <ul><li>places </li></ul>Inferred “tags”
    55. 56. <ul><li>inferred geo locations </li></ul><ul><li>“ hot tag” + location tag (i.e. “capital” + “washington d.c.”) </li></ul>places
    56. 57. watch this space
    57. 58. <ul><li>sub tags </li></ul><ul><ul><li>people tags </li></ul></ul><ul><ul><li>regions (think video) </li></ul></ul>more metadata by: .schill, beckyb
    58. 59. <ul><li>Explore / Tags / aero:model=a319 </li></ul>more metadata: machinetags by: .schill, beckyb 4 aero:type 1586 aero:tail 94 aero:special 1808 aero:series 2 aero:port 2404 aero:model 1574 aero:man 3143 aero:airport 2342 aero:airline 1 aero:airlene 2 aero:aiport 9 aero:ICAO Photos Namespace:Predicate
    59. 60. more metadata: machinetags
    60. 61. <ul><li>“ suggest” tags </li></ul><ul><li>“ correct” tags </li></ul><ul><li>“ play” tags </li></ul>more interaction
    61. 62. <ul><li>is this interesting? </li></ul><ul><li>is this related? (places, events) </li></ul><ul><li>is this a story? </li></ul><ul><li>is it news? </li></ul>more “network” magic by (l2r): antitezo, sheng-fa lin 林勝發 , pingnews.com, TrevorLowe
    62. 63. <ul><li>increasing surface area </li></ul><ul><li>tag cloud </li></ul>greatest challenge
    63. 64. <ul><li>increasing surface area </li></ul><ul><li>search </li></ul>greatest challenge
    64. 65. <ul><li>increasing surface area </li></ul><ul><li>explore/places/calendar </li></ul>greatest challenge

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