How Intuit became a design-driven company.

1. ILLINOIS INSTITUTE FOR DESIGN
BECOMING A
DESIGN-DRIVEN
COMPANY
@kaarenhanson

2. CON 2
WHERE DESIGNERS GO TO DIE
WHERE DESIGNERS GO TO DIE
2006

3. DESIGN FOR DELIGHT:
CREATE A DESIGN
THINKING CULTURE
2007

4. Suzanne
Joseph
Wendy

6. Joseph

7. Suzanne

8. Wendy

9. 2014
Scott Cook, Intuit Founder
“D4D is our #1 weapon in attaining
growth. And there is no #2.”

10. ELEVATE
DESIGN CRAFT
2010

11. Stephen
Amanda
Dorelle
Klaus

15. Stephen
Amanda
Dorelle
Klaus

16. DESIGN
LEADERSHIP
2011

17. DIRECTORS
FROM 2 TO 12
DESIGN
STRATEGISTS
FROM 5 TO 16

18. Kurt

19. 2014:
TURBOTAX
GREW 14%

20. Leah
Armando

21. DESIGN
RATIONALE
KNOWLEDGE
BUSINESS ACUMEN
TECHNICAL ACUMEN
CREATIVE
ACUMEN
CUSTOMER
INSPIRED
CRAFT
DESIGN CRAFT
DESIGN QUALITY
DESIGN
LEADERSHIP
INFLUENCE
TEAMS & RELATIONSHIPS
COMMUNICATION
SUCCESSFUL
DESIGNER MODEL

23. “Design-Driven Companies Outperform S&P by 228%
Over Ten Years”
– HBR Blog / Design Management Institute - 2014

24. WHERE DESIGNERS GO TO THRIVE
2014
@kaarenhanson