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Architecting
your UX Career
Amanda Stockwell, UX Consultant
@MandaLaceyS
Heather Young, UX Community Manager
@Heathery321
...
About Us
@MandaLaceyS @Heathery321 #UXCareer
7 years in UX
User research
Usability analysis
Competitive research
UX Consul...
@MandaLaceyS @Heathery321 #UXCareer
3500
Candidates reviewed
20%
Skills are adequately represented
Job Search Challenges
Fuzzy definitions
@MandaLaceyS @Heathery321 #UXCareer
Job Search Challenges
Ideal experience set
@MandaLaceyS @Heathery321 #UXCareer
Strategy
Requirements
Personas
Site maps
Wo...
Artifacts don’t always
demonstrate expertise
@MandaLaceyS @Heathery321 #UXCareer
How do you know which deliverables to sha...
•  Fuzzy UX definitions
•  No ideal experience set
•  Artifacts don’t always
demonstrate expertise
@MandaLaceyS @Heathery32...
User Experience Tenets
@MandaLaceyS @Heathery321 #UXCareer
User Research
Content Strategy
UI Design
Usability Testing
Inte...
@MandaLaceyS @Heathery321 #UXCareer
User Experience Process
Research Concept Design Evaluation Implement
Interview
Ethnogr...
Know the interviewer
Research
They may not have a solid understanding of your niche
They are busy
Know your audience
	
  
...
 
	
  
@MandaLaceyS @Heathery321 #UXCareer
Big Idea
Know your audience and position
yourself in a relatable way.
Which artifacts to share?
Content Strategy
Show your design process – not just the outcome
Demonstrate how your work impac...
PAR
Content Strategy
Problem > Action > Result
@MandaLaceyS @Heathery321 #UXCareer
Problem Action Result
Customer calls to...
Keep track of your work
Content Strategy
@MandaLaceyS @Heathery321 #UXCareer
Talent seekers care more about your
process than your final product
@MandaLaceyS @Heathery321 #UXCareer
Big Idea
Highlight the most
important pieces
UI Design
@MandaLaceyS @Heathery321 #UXCareer
Quality over quantity
Find a way to make...
It doesn’t have to be pretty, but it
needs to be memorable
@MandaLaceyS @Heathery321 #UXCareer
Big Idea
Feedback is critical to
anyone trying to improve
Usability Testing
@MandaLaceyS @Heathery321 #UXCareer
Rehearse walking th...
Testing your delivery is just as important as
testing a new feature or product
@MandaLaceyS @Heathery321 #UXCareer
Big Idea
Successful UX pros
demonstrate more than their
artifacts and end results
(Personal) Interaction Design
@MandaLaceyS @Heath...
@MandaLaceyS @Heathery321 #UXCareer
UX super stars have the communication
skills of a pro negotiator and the
patience of a kindergarten teacher
@MandaLaceyS @...
Recap
@MandaLaceyS @Heathery321 #UXCareer
User Research
Content Strategy
UI Design
Usability Testing
Interaction Design
So...
E X A M P L E: PAR (Problem Action Result)
E X A M P L E: Design process
E X A M P L E: Test Reports
E X A M P L E: Persona creation
E X A M P L E: Skills snapshot
E X A M P L E: Design process
E X A M P L E: Sketches
E X A M P L E: Competitive Analysis
E X A M P L E: Skill snapshot
E X A M P L E: Artifact explanation
E X A M P L E: Task Analysis
E X A M P L E: Concepting
Biggest Idea
These techniques can open the door
to opportunities you didn’t know existed
@MandaLaceyS @Heathery321 #UXCare...
@MandaLaceyS @Heathery321 #UXCareer
Questions
Architecting Your UX Career – Presentation Tips to Land your Next UX Gig
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Architecting Your UX Career – Presentation Tips to Land your Next UX Gig

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Approaching a job search can be a daunting task for any professional, but the UX world has a unique set of challenges. Our field is still relatively new, job titles and responsibilities are fuzzy, and there are varying understandings of what we can and should provide. There is no one clear path or set of experience that sets us up for success. Artifacts are often collaborative, covered by NDAs, and it can be hard to capture the many facets of UX expertise into a small set of documents. So how do we navigate the world of resume-writing, portfolio-creation, and interviewing to find a job that will be the best fit for the skills we currently have and allow us to grow into the practitioner we want to become? Get the inside scoop from a current UX consultant and UX Community Manager, both of whom are experienced with vetting UX talent.

Published in: Design

Architecting Your UX Career – Presentation Tips to Land your Next UX Gig

  1. 1. Architecting your UX Career Amanda Stockwell, UX Consultant @MandaLaceyS Heather Young, UX Community Manager @Heathery321 July 24, 2014 #UXCareer Presentation tips to land your next UX gig
  2. 2. About Us @MandaLaceyS @Heathery321 #UXCareer 7 years in UX User research Usability analysis Competitive research UX Consultant 12 years in interactive User-centered design Marketing communications UX community manager UX talent agent AMANDA STOCKWELL HEATHER YOUNG
  3. 3. @MandaLaceyS @Heathery321 #UXCareer 3500 Candidates reviewed 20% Skills are adequately represented
  4. 4. Job Search Challenges Fuzzy definitions @MandaLaceyS @Heathery321 #UXCareer
  5. 5. Job Search Challenges Ideal experience set @MandaLaceyS @Heathery321 #UXCareer Strategy Requirements Personas Site maps Work flows Wireframes Prototypes Visual design Research Testing Task Analysis Analytics
  6. 6. Artifacts don’t always demonstrate expertise @MandaLaceyS @Heathery321 #UXCareer How do you know which deliverables to share? Job Search Challenges
  7. 7. •  Fuzzy UX definitions •  No ideal experience set •  Artifacts don’t always demonstrate expertise @MandaLaceyS @Heathery321 #UXCareer Job Search Challenges
  8. 8. User Experience Tenets @MandaLaceyS @Heathery321 #UXCareer User Research Content Strategy UI Design Usability Testing Interaction Design
  9. 9. @MandaLaceyS @Heathery321 #UXCareer User Experience Process Research Concept Design Evaluation Implement Interview Ethnography Competitor Analysis Persona Task Analysis Storyboarding Journey Maps Sketches Wireframes Visual Design Prototyping Testing Expert Review Performance Measurement
  10. 10. Know the interviewer Research They may not have a solid understanding of your niche They are busy Know your audience   @MandaLaceyS @Heathery321 #UXCareer
  11. 11.     @MandaLaceyS @Heathery321 #UXCareer Big Idea Know your audience and position yourself in a relatable way.
  12. 12. Which artifacts to share? Content Strategy Show your design process – not just the outcome Demonstrate how your work impacted the business Quantify its value (when possible) @MandaLaceyS @Heathery321 #UXCareer
  13. 13. PAR Content Strategy Problem > Action > Result @MandaLaceyS @Heathery321 #UXCareer Problem Action Result Customer calls to call center up due to a site map that’s not intuitive Reviewed user activity through site analytics. Re configured naming conventions for navigation, realigned content Calls to the call center reduced Sales are down. Customers are not completing the check out process. Recommended shorter form requiring less time. Enhanced microinteractions for a better experience. Customer conversion rate increased and sales are up
  14. 14. Keep track of your work Content Strategy @MandaLaceyS @Heathery321 #UXCareer
  15. 15. Talent seekers care more about your process than your final product @MandaLaceyS @Heathery321 #UXCareer Big Idea
  16. 16. Highlight the most important pieces UI Design @MandaLaceyS @Heathery321 #UXCareer Quality over quantity Find a way to make it presentable
  17. 17. It doesn’t have to be pretty, but it needs to be memorable @MandaLaceyS @Heathery321 #UXCareer Big Idea
  18. 18. Feedback is critical to anyone trying to improve Usability Testing @MandaLaceyS @Heathery321 #UXCareer Rehearse walking through your portfolio pieces
  19. 19. Testing your delivery is just as important as testing a new feature or product @MandaLaceyS @Heathery321 #UXCareer Big Idea
  20. 20. Successful UX pros demonstrate more than their artifacts and end results (Personal) Interaction Design @MandaLaceyS @Heathery321 #UXCareer They establish personal connections.
  21. 21. @MandaLaceyS @Heathery321 #UXCareer
  22. 22. UX super stars have the communication skills of a pro negotiator and the patience of a kindergarten teacher @MandaLaceyS @Heathery321 #UXCareer Big Idea
  23. 23. Recap @MandaLaceyS @Heathery321 #UXCareer User Research Content Strategy UI Design Usability Testing Interaction Design Some examples ...
  24. 24. E X A M P L E: PAR (Problem Action Result)
  25. 25. E X A M P L E: Design process
  26. 26. E X A M P L E: Test Reports
  27. 27. E X A M P L E: Persona creation
  28. 28. E X A M P L E: Skills snapshot
  29. 29. E X A M P L E: Design process
  30. 30. E X A M P L E: Sketches
  31. 31. E X A M P L E: Competitive Analysis
  32. 32. E X A M P L E: Skill snapshot
  33. 33. E X A M P L E: Artifact explanation
  34. 34. E X A M P L E: Task Analysis
  35. 35. E X A M P L E: Concepting
  36. 36. Biggest Idea These techniques can open the door to opportunities you didn’t know existed @MandaLaceyS @Heathery321 #UXCareer
  37. 37. @MandaLaceyS @Heathery321 #UXCareer Questions

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